Becoming Local: The Emerging Craft Beer Industry in Newfoundland, Canada

This article considers the ways craft breweries integrate the local culture of Newfoundland, Canada in their branding, events and even flavors. Between 2016 and 2019, the number of craft breweries in Newfoundland quadrupled. This essay examines how this emerging industry frames craft beer as local t...

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Bibliographic Details
Main Author: Dignam, Natalie
Format: Article in Journal/Newspaper
Language:English
Published: New Directions in Folklore 2020
Subjects:
Canada
Newfoundland
Online Access:https://scholarworks.iu.edu/journals/index.php/ndif/article/view/29884
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spelling ftindianausw:oai:ojs.scholarworks.iu.edu:article/29884 2024-06-09T07:47:46+00:00 Becoming Local: The Emerging Craft Beer Industry in Newfoundland, Canada Dignam, Natalie 2020-04-01 application/pdf https://scholarworks.iu.edu/journals/index.php/ndif/article/view/29884 eng eng New Directions in Folklore https://scholarworks.iu.edu/journals/index.php/ndif/article/view/29884/34404 https://scholarworks.iu.edu/journals/index.php/ndif/article/view/29884 Copyright (c) 2020 New Directions in Folklore New Directions in Folklore; Vol. 17 No. 1 (2019): The Spirits of the Folk: Alcohol-Based Community Identity in the 21st Century; 44-69 2161-9964 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion 2020 ftindianausw 2024-05-16T07:51:45Z This article considers the ways craft breweries integrate the local culture of Newfoundland, Canada in their branding, events and even flavors. Between 2016 and 2019, the number of craft breweries in Newfoundland quadrupled. This essay examines how this emerging industry frames craft beer as local through heritage branding that draws on local customs and the island's unique language. At the same time, some breweries embrace their newness by reinterpreting representations of rural Newfoundland. Article in Journal/Newspaper Newfoundland IUScholarWorks Journals (Indiana University) Canada
institution Open Polar
collection IUScholarWorks Journals (Indiana University)
op_collection_id ftindianausw
language English
description This article considers the ways craft breweries integrate the local culture of Newfoundland, Canada in their branding, events and even flavors. Between 2016 and 2019, the number of craft breweries in Newfoundland quadrupled. This essay examines how this emerging industry frames craft beer as local through heritage branding that draws on local customs and the island's unique language. At the same time, some breweries embrace their newness by reinterpreting representations of rural Newfoundland.
format Article in Journal/Newspaper
author Dignam, Natalie
spellingShingle Dignam, Natalie
Becoming Local: The Emerging Craft Beer Industry in Newfoundland, Canada
author_facet Dignam, Natalie
author_sort Dignam, Natalie
title Becoming Local: The Emerging Craft Beer Industry in Newfoundland, Canada
title_short Becoming Local: The Emerging Craft Beer Industry in Newfoundland, Canada
title_full Becoming Local: The Emerging Craft Beer Industry in Newfoundland, Canada
title_fullStr Becoming Local: The Emerging Craft Beer Industry in Newfoundland, Canada
title_full_unstemmed Becoming Local: The Emerging Craft Beer Industry in Newfoundland, Canada
title_sort becoming local: the emerging craft beer industry in newfoundland, canada
publisher New Directions in Folklore
publishDate 2020
url https://scholarworks.iu.edu/journals/index.php/ndif/article/view/29884
geographic Canada
geographic_facet Canada
genre Newfoundland
genre_facet Newfoundland
op_source New Directions in Folklore; Vol. 17 No. 1 (2019): The Spirits of the Folk: Alcohol-Based Community Identity in the 21st Century; 44-69
2161-9964
op_relation https://scholarworks.iu.edu/journals/index.php/ndif/article/view/29884/34404
https://scholarworks.iu.edu/journals/index.php/ndif/article/view/29884
op_rights Copyright (c) 2020 New Directions in Folklore
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