Manifestations of gender and paradoxes in marketing materials of Icelandic tourism
This article explores images in Icelandic tourism promotion and marketing. The empirical material presented is of two origins. First, images from tourist brochures promoting rural tourism in Iceland are explored. Second, the content of national marketing campaigns associated with marketing diversifi...
Main Authors: | , , |
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Format: | Article in Journal/Newspaper |
Language: | Icelandic |
Published: |
School of Social Sciences
2023
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Subjects: | |
Online Access: | https://ojs.hi.is/index.php/tf/article/view/3745 |