Manifestations of gender and paradoxes in marketing materials of Icelandic tourism

• Main Authors: Alessio, Dominic, Huijbens, Edward H., Jóhannsdóttir, Anna Lísa
• Format: Article in Journal/Newspaper
• Language: Icelandic
• Published: School of Social Sciences 2023
• Subjects: Kyngervi; Ísland; myndir; pólitík; eftirlendufræði; kynlíf; ferðamennska; Gender; Iceland; images; politics; post-colonialism; sex; tourism; Gerðar; Kvenna
• Online Access: https://ojs.hi.is/index.php/tf/article/view/3745

This article explores images in Icelandic tourism promotion and marketing. The empirical material presented is of two origins. First, images from tourist brochures promoting rural tourism in Iceland are explored. Second, the content of national marketing campaigns associated with marketing diversifi...