The effect of competition on expectation, perception and loyalty to service offers

• Main Author: Guðlaugsson, Þórhallur Örn
• Format: Article in Journal/Newspaper
• Language: Icelandic
• Published: Research in applied business and economics 2006
• Subjects: Expectation; perception; loyalty; service; K2; L4; Væntingar; skynjun; tryggð; þjónusta; Mikla; Iceland
• Online Access: https://ojs.hi.is/index.php/efnahagsmal/article/view/a.2006.4.1.2

This article focuses on the effect of competition on expectations, perception, and loyalty to service offers. Questionnaires were used to gather data from second year students at the University of Iceland, where three faculties in particular face local competition, the faculty of law, the faculty of...