Gender Equality as a Brand in Icelands Foreign Policy

• Published in: Veftímaritið Stjórnmál og stjórnsýsla
• Main Authors: Karlsdóttir, Kristín Sandra, Ómarsdóttir, Silja Bára
• Format: Article in Journal/Newspaper
• Language: Icelandic
• Published: Stjórnsýslustofnun 2020
• Subjects: Branding; gender equality; Icelandic foreign policy; Vörumörkun; Jafnrétti kynjanna; Utanríkisstefna Íslands; Breiður; Valda; Iceland
• Online Access: http://www.irpa.is/article/view/a.2020.16.1.4; https://doi.org/10.13177/irpa.a.2020.16.1.4

This study explores the branding of gender equality in Iceland’s foreign policy. It also attempts to identify the methods used for branding, and the factors leading to the use of gender equality as a brand. The study builds on a broad theoretical base, drawing from small state theories, nation brand...