Kratki lanci opskrbe u kontekstu endogenog ruralnog razvoja

• Main Authors: Ruganec, Ivan, Bokan, Nataša
• Format: Article in Journal/Newspaper
• Language: Croatian
• Published: 2021
• Subjects: endogeni razvoj; ruralni razvoj; kratki lanci opskrbe; internetska prodaja; prodajni kanali; endogenous development; rural development; short supply chains; internet sales; sales channels; sami
• Online Access: https://hrcak.srce.hr/269943; https://hrcak.srce.hr/file/391528

Endogeni ruralni razvoj noviji je pristup poljoprivredi i ruralnim prostorima u čijem su fokusu lokalni dionici koji sami određuju svoj razvoj i pokreću razvojne inicijative. Jedna je od mogućih razvojnih inicijativa uspostava kratkih lanaca opskrbe koji omogućuju malim poljoprivrednicima da se odupru negativnim učincima globalnih lanaca opskrbe u kojima su zbog male ekonomske veličine u inferiornom položaju. Dosadašnja istraživanja ukazuju na pozitivne učinke kratkih lanaca opskrbe na proizvođače, ali i na ruralni prostor, a kako bismo saznali potencijal njihove primjene u Hrvatskoj, proveli smo istraživanje među hrvatskim poljoprivrednicima te smo utvrdili njihovu zainteresiranost i iskustvo s kratkim lancima opskrbe kao prodajnim kanalima. Endogenous rural development is a newer approach to agriculture and rural areas, in which the focus is on local stakeholders who define their own development paths and initiatives. One of the possible development initiatives is establishment of short supply chains, which enables small-scale producers to resist the negative effects of global supply chains, in which their lack of economic scale puts them in a disadvantageous position. Positive effects of short supply chains on producers, and also on rural areas, are presented in a short literature review. In order to find the potential for application of short supply chains in Croatia, we carried out a survey among Croatian agricultural producers in which we established positive attitudes towards characteristics and prerequisites that short supply chains entitle.