THE IMPACT OF ETHICAL IDEOLOGIES ON THE JUDGMENT OF ONLINE MARKETING COMMUNICATIONS ETHICS IN THE TOURISM MARKET – TOURISM STUDENTS’ PERSPECTIVE

• Published in: Zbornik Veleučilišta u Rijeci
• Main Authors: Lončarić, Dina, Balent, Mateja
• Format: Article in Journal/Newspaper
• Language: English
• Published: Polytechnic of Rijeka 2019
• Subjects: online marketing communication ethics; online marketing communications; ethical ideologies; tourism students; Ethics Position Questionnaire; marketinška etika; etičke ideologije; internetska komunikacija; turizam; Upitnik etičke pozicije; Malo; sami
• Online Access: https://hrcak.srce.hr/219984; https://hrcak.srce.hr/file/321154

The purpose of this paper is to study the relationship between ethical ideologies and the judgment of online marketing communications ethics in the tourism market. The aim of the research is also to establish a relationship between the judgement of online communications ethics and behavioural intent...