Should anti-tobacco media messages be culturally targeted for Indigenous populations? A systematic review and narrative synthesis

• Published in: Tobacco Control
• Main Authors: Gould, Gillian Sandra, McEwen, Andy, Watters, Tracey, Clough, Alan R, van der Zwan, Rick
• Format: Text
• Language: English
• Published: BMJ Publishing Group Ltd 2012
• Subjects: Reviews; Daly; New Zealand; First Nations
• Online Access: http://tobaccocontrol.bmj.com/cgi/content/short/tobaccocontrol-2012-050436v1; https://doi.org/10.1136/tobaccocontrol-2012-050436

Objective To summarise published empirical research on culturally targeted anti-tobacco media messages for Indigenous or First Nations people and examine the evidence for the effectiveness of targeted and non-targeted campaigns. Methods Studies were sought describing mass media and new media interve...