The Fort McMurray demonstration project in social marketing: health- and safety-related behaviour among oil sands workers
This is the first round in a series of surveys conducted in Fort McMurray as part of the Fort McMurray Demonstration Project in social marketing. This component of the survey was intended to focus on the most prominent group of employed workers in the community and to compare their patterns of respo...
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Oxford University Press
1996
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fthighwire:oai:open-archive.highwire.org:occumed:46/4/265 2023-05-15T16:17:35+02:00 The Fort McMurray demonstration project in social marketing: health- and safety-related behaviour among oil sands workers Guidotti, T. L. Watson, L. Wheeler, M. Jhangri, G. S. 1996-08-01 00:00:00.0 text/html http://occmed.oxfordjournals.org/cgi/content/short/46/4/265 https://doi.org/10.1093/occmed/46.4.265 en eng Oxford University Press http://occmed.oxfordjournals.org/cgi/content/short/46/4/265 http://dx.doi.org/10.1093/occmed/46.4.265 Copyright (C) 1996, Society of Occupational Medicine Original Papers TEXT 1996 fthighwire https://doi.org/10.1093/occmed/46.4.265 2015-02-28T18:19:24Z This is the first round in a series of surveys conducted in Fort McMurray as part of the Fort McMurray Demonstration Project in social marketing. This component of the survey was intended to focus on the most prominent group of employed workers in the community and to compare their patterns of response with the community as a whole. Respondents to the survey were overwhelmingly male (96%), married (72.9%) and living in households of two to five persons (87.9%). They were predominantly aged 30–44 (55%) and graduates of high school (53.5%). Younger male workers (below age 30) were more likely to have a high school diploma (78.3%) or some additional technical or vocational training (21.7% compared to 12.5% overall) and to be unmarried or separated. Attitudes toward safety-related behaviours were stronger than for respondents from the community as a whole. Approximately 70–100% of all age groups and both sexes showed strong agreement with attitudes involving child car seats and the unacceptability of drinking and driving. These attitudes include strong advocacy of vigorous enforcement of occupational health and safety standards. However, they showed a variability similar to the community as a whole in behaviour at home compared to work, generally reporting more consistent use of personal protection on the job than in their own homes, particularly hearing protection. Even so, they were much less likely to perform stretching and warm-up exercises prior to exertion than community residents in general. The potential may exist to transfer the technology and attitudes from workplace health and safety to community safety. One possible strategy to accomplish this is to involve workers in this industry directly in community initiatives. This strategy may be generalizable to any community in which there are major employers who place a heavy emphasis on risk control and occupational health and safety. Text Fort McMurray HighWire Press (Stanford University) Fort McMurray Occupational Medicine 46 4 265 274 |
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HighWire Press (Stanford University) |
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English |
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Original Papers |
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Original Papers Guidotti, T. L. Watson, L. Wheeler, M. Jhangri, G. S. The Fort McMurray demonstration project in social marketing: health- and safety-related behaviour among oil sands workers |
topic_facet |
Original Papers |
description |
This is the first round in a series of surveys conducted in Fort McMurray as part of the Fort McMurray Demonstration Project in social marketing. This component of the survey was intended to focus on the most prominent group of employed workers in the community and to compare their patterns of response with the community as a whole. Respondents to the survey were overwhelmingly male (96%), married (72.9%) and living in households of two to five persons (87.9%). They were predominantly aged 30–44 (55%) and graduates of high school (53.5%). Younger male workers (below age 30) were more likely to have a high school diploma (78.3%) or some additional technical or vocational training (21.7% compared to 12.5% overall) and to be unmarried or separated. Attitudes toward safety-related behaviours were stronger than for respondents from the community as a whole. Approximately 70–100% of all age groups and both sexes showed strong agreement with attitudes involving child car seats and the unacceptability of drinking and driving. These attitudes include strong advocacy of vigorous enforcement of occupational health and safety standards. However, they showed a variability similar to the community as a whole in behaviour at home compared to work, generally reporting more consistent use of personal protection on the job than in their own homes, particularly hearing protection. Even so, they were much less likely to perform stretching and warm-up exercises prior to exertion than community residents in general. The potential may exist to transfer the technology and attitudes from workplace health and safety to community safety. One possible strategy to accomplish this is to involve workers in this industry directly in community initiatives. This strategy may be generalizable to any community in which there are major employers who place a heavy emphasis on risk control and occupational health and safety. |
format |
Text |
author |
Guidotti, T. L. Watson, L. Wheeler, M. Jhangri, G. S. |
author_facet |
Guidotti, T. L. Watson, L. Wheeler, M. Jhangri, G. S. |
author_sort |
Guidotti, T. L. |
title |
The Fort McMurray demonstration project in social marketing: health- and safety-related behaviour among oil sands workers |
title_short |
The Fort McMurray demonstration project in social marketing: health- and safety-related behaviour among oil sands workers |
title_full |
The Fort McMurray demonstration project in social marketing: health- and safety-related behaviour among oil sands workers |
title_fullStr |
The Fort McMurray demonstration project in social marketing: health- and safety-related behaviour among oil sands workers |
title_full_unstemmed |
The Fort McMurray demonstration project in social marketing: health- and safety-related behaviour among oil sands workers |
title_sort |
fort mcmurray demonstration project in social marketing: health- and safety-related behaviour among oil sands workers |
publisher |
Oxford University Press |
publishDate |
1996 |
url |
http://occmed.oxfordjournals.org/cgi/content/short/46/4/265 https://doi.org/10.1093/occmed/46.4.265 |
geographic |
Fort McMurray |
geographic_facet |
Fort McMurray |
genre |
Fort McMurray |
genre_facet |
Fort McMurray |
op_relation |
http://occmed.oxfordjournals.org/cgi/content/short/46/4/265 http://dx.doi.org/10.1093/occmed/46.4.265 |
op_rights |
Copyright (C) 1996, Society of Occupational Medicine |
op_doi |
https://doi.org/10.1093/occmed/46.4.265 |
container_title |
Occupational Medicine |
container_volume |
46 |
container_issue |
4 |
container_start_page |
265 |
op_container_end_page |
274 |
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1766003476843724800 |