We succeeded, therefore we did well: Ex-post rationalization bias in New Product development Practices

• Main Authors: Dalsace, Frédéric, Michaut, Anne
• Other Authors: Groupement de Recherche et d'Etudes en Gestion à HEC (GREGH), Ecole des Hautes Etudes Commerciales (HEC Paris)-Centre National de la Recherche Scientifique (CNRS), HEC Paris - Recherche - Hors Laboratoire, Ecole des Hautes Etudes Commerciales (HEC Paris)
• Format: Conference Object
• Language: English
• Published: CCSD 2007
• Subjects: Ex-post rationalization; bias; New Product; development Practices; [SHS.GESTION.MARK]Humanities and Social Sciences/Business administration/domain_shs.gestion.mark; Iceland
• Online Access: https://hec.hal.science/hal-00686965