Consumers, not Brands: "Potterian" Marketing as a Potential Alternative to the Traditional Marketing Model in Fast Moving Consumer Goods

Bibliographic Details
Main Author: Dalsace, Frédéric
Other Authors: Groupement de Recherche et d'Etudes en Gestion à HEC (GREGH), Ecole des Hautes Etudes Commerciales (HEC Paris)-Centre National de la Recherche Scientifique (CNRS)
Format: Conference Object
Language:English
Published: HAL CCSD 2007
Subjects:
Consumers
Brands
Potterian Marketing
Alternative
Traditional
Marketing Model
Consumer Goods
[SHS.GESTION.MARK]Humanities and Social Sciences/Business administration/domain_shs.gestion.mark
Iceland
Online Access:https://hal-hec.archives-ouvertes.fr/hal-00686957
id fthecparis:oai:HAL:hal-00686957v1
record_format openpolar
spelling fthecparis:oai:HAL:hal-00686957v1 2023-05-15T16:46:26+02:00 Consumers, not Brands: "Potterian" Marketing as a Potential Alternative to the Traditional Marketing Model in Fast Moving Consumer Goods Dalsace, Frédéric Groupement de Recherche et d'Etudes en Gestion à HEC (GREGH) Ecole des Hautes Etudes Commerciales (HEC Paris)-Centre National de la Recherche Scientifique (CNRS) Reykjavik, Iceland 2007 https://hal-hec.archives-ouvertes.fr/hal-00686957 en eng HAL CCSD hal-00686957 https://hal-hec.archives-ouvertes.fr/hal-00686957 36th EMAC Annual Conference https://hal-hec.archives-ouvertes.fr/hal-00686957 36th EMAC Annual Conference, 2007, Reykjavik, Iceland Consumers Brands Potterian Marketing Alternative Traditional Marketing Model Consumer Goods [SHS.GESTION.MARK]Humanities and Social Sciences/Business administration/domain_shs.gestion.mark info:eu-repo/semantics/conferenceObject Conference papers 2007 fthecparis 2023-03-28T22:42:31Z Conference Object Iceland HEC Paris: HAL (École des hautes études commerciales)
institution Open Polar
collection HEC Paris: HAL (École des hautes études commerciales)
op_collection_id fthecparis
language English
topic Consumers
Brands
Potterian Marketing
Alternative
Traditional
Marketing Model
Consumer Goods
[SHS.GESTION.MARK]Humanities and Social Sciences/Business administration/domain_shs.gestion.mark
spellingShingle Consumers
Brands
Potterian Marketing
Alternative
Traditional
Marketing Model
Consumer Goods
[SHS.GESTION.MARK]Humanities and Social Sciences/Business administration/domain_shs.gestion.mark
Dalsace, Frédéric
Consumers, not Brands: "Potterian" Marketing as a Potential Alternative to the Traditional Marketing Model in Fast Moving Consumer Goods
topic_facet Consumers
Brands
Potterian Marketing
Alternative
Traditional
Marketing Model
Consumer Goods
[SHS.GESTION.MARK]Humanities and Social Sciences/Business administration/domain_shs.gestion.mark
author2 Groupement de Recherche et d'Etudes en Gestion à HEC (GREGH)
Ecole des Hautes Etudes Commerciales (HEC Paris)-Centre National de la Recherche Scientifique (CNRS)
format Conference Object
author Dalsace, Frédéric
author_facet Dalsace, Frédéric
author_sort Dalsace, Frédéric
title Consumers, not Brands: "Potterian" Marketing as a Potential Alternative to the Traditional Marketing Model in Fast Moving Consumer Goods
title_short Consumers, not Brands: "Potterian" Marketing as a Potential Alternative to the Traditional Marketing Model in Fast Moving Consumer Goods
title_full Consumers, not Brands: "Potterian" Marketing as a Potential Alternative to the Traditional Marketing Model in Fast Moving Consumer Goods
title_fullStr Consumers, not Brands: "Potterian" Marketing as a Potential Alternative to the Traditional Marketing Model in Fast Moving Consumer Goods
title_full_unstemmed Consumers, not Brands: "Potterian" Marketing as a Potential Alternative to the Traditional Marketing Model in Fast Moving Consumer Goods
title_sort consumers, not brands: "potterian" marketing as a potential alternative to the traditional marketing model in fast moving consumer goods
publisher HAL CCSD
publishDate 2007
url https://hal-hec.archives-ouvertes.fr/hal-00686957
op_coverage Reykjavik, Iceland
genre Iceland
genre_facet Iceland
op_source 36th EMAC Annual Conference
https://hal-hec.archives-ouvertes.fr/hal-00686957
36th EMAC Annual Conference, 2007, Reykjavik, Iceland
op_relation hal-00686957
https://hal-hec.archives-ouvertes.fr/hal-00686957
_version_ 1766036541308665856

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