The impact of distinctiveness requirement on the registration of advertising slogans as a trademark in the light of Swiss, French and the EU court decisions

• Main Author: Memişoğlu, Sami Özgür
• Other Authors: Doğuş Üniversitesi, Hukuk Fakültesi, Özel Hukuk Anabilim Dalı, TR102243
• Format: Article in Journal/Newspaper
• Language: English
• Published: Legal Yayıncılık 2016
• Subjects: Non-Traditional Trademarks; Slogan; Distinctiveness; Descriptive Signs; Registration; Absolute Ground of Refusal; Sıradışı Markalar; Ayırt Edicilik; Tasviri İşaretler; Tescil; Mutlak Ret Sebepleri; Hale; sami
• Online Access: https://hdl.handle.net/11376/2805

Memişoğlu, Sami Özgür (Dogus Author) This artiele focuses on the requirement of distinctiveness (art.7/1/b of EUTM Regulation 20 15/2424 and art.7/1/a of DLPT) sought for the registration of advertising slogans as a trademark. The lack of this quality as an absolute ground of refusal gives rise to t...