BIG DATA ANALYSIS AS A TOOL FOR ANALYZING THE MARKET OF REINDEER PRODUCTS MADE IN THE NORTH OF RUSSIA
Reindeer products have become an integral element of the culture of indigenous peoples in the Arctic region, playing a significant role in human adaptation to extreme climatic conditions. This study investigated the online sales offerings of reindeer products to identify the Far North regions in Rus...
Published in: | Север и рынок: формирование экономического порядка |
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The Russian Academy of Sciences, Federal Research Centre Kola Science Centre
2023
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Online Access: | https://doi.org/10.37614/2220-802X.2.2023.80.004 https://doaj.org/article/e83200f6d8e24b029e4c82408575714e |
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ftdoajarticles:oai:doaj.org/article:e83200f6d8e24b029e4c82408575714e 2023-07-23T04:16:53+02:00 BIG DATA ANALYSIS AS A TOOL FOR ANALYZING THE MARKET OF REINDEER PRODUCTS MADE IN THE NORTH OF RUSSIA Elena N. Bogdanova Medeya V. Ivanova Tatiana V. Simashko 2023-06-01T00:00:00Z https://doi.org/10.37614/2220-802X.2.2023.80.004 https://doaj.org/article/e83200f6d8e24b029e4c82408575714e EN RU eng rus The Russian Academy of Sciences, Federal Research Centre Kola Science Centre http://iep.kolasc.net.ru/journal/eng/?page_id=1108 https://doaj.org/toc/2220-802X doi:10.37614/2220-802X.2.2023.80.004 2220-802X https://doaj.org/article/e83200f6d8e24b029e4c82408575714e Север и рынок: формирование экономического порядка, Vol 26, Iss 2, Pp 55-73 (2023) russian arctic venison market indigenous peoples of the north arctic ethnic entrepreneurship adaptation big data data mining Social Sciences H article 2023 ftdoajarticles https://doi.org/10.37614/2220-802X.2.2023.80.004 2023-07-02T00:35:10Z Reindeer products have become an integral element of the culture of indigenous peoples in the Arctic region, playing a significant role in human adaptation to extreme climatic conditions. This study investigated the online sales offerings of reindeer products to identify the Far North regions in Russia that most actively use information and communication technologies to promote their products in the domestic regional and interregional markets. It also aimed to analyze the range of traditional Arctic food products. The research methodology drew on the theoretical approaches of the spatial economics by A. G. Granberg and the free trade theory by P. R. Krugman. Methods for analyzing big data based on social media data mining were applied. The study utilized messages on the Internet related to the sale of reindeer products in Russia’s Far North regions in 2021–2022. The novelty of this study lies in the implementation of big data collection and analysis methods. It required adapting the PolyAnalyst platform to the needs of a specific research field and improving the analysis methodology. The analysis of online sales offerings revealed the most active Arctic regions: the Murmansk region, the Yamalo-Nenets Autonomous Okrug, the Komi Republic, and the Chukotka Autonomous Okrug. The growing interest in the Arctic has contributed to the formation of a wide range of ready-made dishes and venison processing methods, also becoming a catalyst for growth in Arctic food tourism. This creates important conditions for the economic growth of rural Arctic territories. Online platforms expand opportunities for Arctic ethnic entrepreneurship by overcoming the relative isolation of Arctic economic systems and providing a venue for selling products on the Internet. Consequently, future research prospects involve using big data analysis of the reindeer husbandry market to develop measures for managing the sales of reindeer products. Article in Journal/Newspaper Arctic Chukotka Chukotka Autonomous Okrug nenets Nenets Autonomous Okrug reindeer husbandry Yamalo Nenets Yamalo-Nenets Autonomous Okrug Directory of Open Access Journals: DOAJ Articles Arctic Murmansk Север и рынок: формирование экономического порядка 26 2/2023 55 73 |
institution |
Open Polar |
collection |
Directory of Open Access Journals: DOAJ Articles |
op_collection_id |
ftdoajarticles |
language |
English Russian |
topic |
russian arctic venison market indigenous peoples of the north arctic ethnic entrepreneurship adaptation big data data mining Social Sciences H |
spellingShingle |
russian arctic venison market indigenous peoples of the north arctic ethnic entrepreneurship adaptation big data data mining Social Sciences H Elena N. Bogdanova Medeya V. Ivanova Tatiana V. Simashko BIG DATA ANALYSIS AS A TOOL FOR ANALYZING THE MARKET OF REINDEER PRODUCTS MADE IN THE NORTH OF RUSSIA |
topic_facet |
russian arctic venison market indigenous peoples of the north arctic ethnic entrepreneurship adaptation big data data mining Social Sciences H |
description |
Reindeer products have become an integral element of the culture of indigenous peoples in the Arctic region, playing a significant role in human adaptation to extreme climatic conditions. This study investigated the online sales offerings of reindeer products to identify the Far North regions in Russia that most actively use information and communication technologies to promote their products in the domestic regional and interregional markets. It also aimed to analyze the range of traditional Arctic food products. The research methodology drew on the theoretical approaches of the spatial economics by A. G. Granberg and the free trade theory by P. R. Krugman. Methods for analyzing big data based on social media data mining were applied. The study utilized messages on the Internet related to the sale of reindeer products in Russia’s Far North regions in 2021–2022. The novelty of this study lies in the implementation of big data collection and analysis methods. It required adapting the PolyAnalyst platform to the needs of a specific research field and improving the analysis methodology. The analysis of online sales offerings revealed the most active Arctic regions: the Murmansk region, the Yamalo-Nenets Autonomous Okrug, the Komi Republic, and the Chukotka Autonomous Okrug. The growing interest in the Arctic has contributed to the formation of a wide range of ready-made dishes and venison processing methods, also becoming a catalyst for growth in Arctic food tourism. This creates important conditions for the economic growth of rural Arctic territories. Online platforms expand opportunities for Arctic ethnic entrepreneurship by overcoming the relative isolation of Arctic economic systems and providing a venue for selling products on the Internet. Consequently, future research prospects involve using big data analysis of the reindeer husbandry market to develop measures for managing the sales of reindeer products. |
format |
Article in Journal/Newspaper |
author |
Elena N. Bogdanova Medeya V. Ivanova Tatiana V. Simashko |
author_facet |
Elena N. Bogdanova Medeya V. Ivanova Tatiana V. Simashko |
author_sort |
Elena N. Bogdanova |
title |
BIG DATA ANALYSIS AS A TOOL FOR ANALYZING THE MARKET OF REINDEER PRODUCTS MADE IN THE NORTH OF RUSSIA |
title_short |
BIG DATA ANALYSIS AS A TOOL FOR ANALYZING THE MARKET OF REINDEER PRODUCTS MADE IN THE NORTH OF RUSSIA |
title_full |
BIG DATA ANALYSIS AS A TOOL FOR ANALYZING THE MARKET OF REINDEER PRODUCTS MADE IN THE NORTH OF RUSSIA |
title_fullStr |
BIG DATA ANALYSIS AS A TOOL FOR ANALYZING THE MARKET OF REINDEER PRODUCTS MADE IN THE NORTH OF RUSSIA |
title_full_unstemmed |
BIG DATA ANALYSIS AS A TOOL FOR ANALYZING THE MARKET OF REINDEER PRODUCTS MADE IN THE NORTH OF RUSSIA |
title_sort |
big data analysis as a tool for analyzing the market of reindeer products made in the north of russia |
publisher |
The Russian Academy of Sciences, Federal Research Centre Kola Science Centre |
publishDate |
2023 |
url |
https://doi.org/10.37614/2220-802X.2.2023.80.004 https://doaj.org/article/e83200f6d8e24b029e4c82408575714e |
geographic |
Arctic Murmansk |
geographic_facet |
Arctic Murmansk |
genre |
Arctic Chukotka Chukotka Autonomous Okrug nenets Nenets Autonomous Okrug reindeer husbandry Yamalo Nenets Yamalo-Nenets Autonomous Okrug |
genre_facet |
Arctic Chukotka Chukotka Autonomous Okrug nenets Nenets Autonomous Okrug reindeer husbandry Yamalo Nenets Yamalo-Nenets Autonomous Okrug |
op_source |
Север и рынок: формирование экономического порядка, Vol 26, Iss 2, Pp 55-73 (2023) |
op_relation |
http://iep.kolasc.net.ru/journal/eng/?page_id=1108 https://doaj.org/toc/2220-802X doi:10.37614/2220-802X.2.2023.80.004 2220-802X https://doaj.org/article/e83200f6d8e24b029e4c82408575714e |
op_doi |
https://doi.org/10.37614/2220-802X.2.2023.80.004 |
container_title |
Север и рынок: формирование экономического порядка |
container_volume |
26 |
container_issue |
2/2023 |
container_start_page |
55 |
op_container_end_page |
73 |
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