Social Media Used by Government Institutions in Iceland: Application, Role and Aims
The purpose of this research was to study the use and role of social media hosted by government institutions in Iceland. The research was conducted using quantitative and qualitative research methods. A survey was sent electronically to all government institutions in Iceland and semi-structured inte...
Published in: | Veftímaritið Stjórnmál og stjórnsýsla |
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University of Iceland
2014
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Online Access: | https://doi.org/10.13177/irpa.a.2014.10.2.7 https://doaj.org/article/e290e1411fbd4a89b458e725316d1ea1 |
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ftdoajarticles:oai:doaj.org/article:e290e1411fbd4a89b458e725316d1ea1 2023-05-15T16:46:36+02:00 Social Media Used by Government Institutions in Iceland: Application, Role and Aims Már Einarsson Jóhanna Gunnlaugsdóttir 2014-12-01T00:00:00Z https://doi.org/10.13177/irpa.a.2014.10.2.7 https://doaj.org/article/e290e1411fbd4a89b458e725316d1ea1 EN IS eng ice University of Iceland http://www.irpa.is/article/view/1596 https://doaj.org/toc/1670-6803 https://doaj.org/toc/1670-679X 1670-6803 1670-679X doi:10.13177/irpa.a.2014.10.2.7 https://doaj.org/article/e290e1411fbd4a89b458e725316d1ea1 Stjórnmál og Stjórnsýsla, Vol 10, Iss 2, Pp 319-340 (2014) Samfélagsmiðlar ríkisstofnanir upplýsingamiðlun gagnvirk samskipti Facebook Political institutions and public administration (General) JF20-2112 Political science (General) JA1-92 article 2014 ftdoajarticles https://doi.org/10.13177/irpa.a.2014.10.2.7 2022-12-31T01:54:48Z The purpose of this research was to study the use and role of social media hosted by government institutions in Iceland. The research was conducted using quantitative and qualitative research methods. A survey was sent electronically to all government institutions in Iceland and semi-structured interviews were conducted with specialists working for institutions. No research has been conducted on this subject in Iceland before. It was therefore considered timely that a research was conducted on the use of social media in public institutions, with the intention of adding new knowledge to the field. No similar research from outside of Iceland was found, but this research was based on related studies and sources from abroad. A little less than half of government institutions used social media as part of their activities and Facebook and YouTube were most widely used. Popularity, circulation, usefulness and convenience were the most important factors when choosing social media. The majority of institutions had neither defined social media goals nor the role and responsibility of employees when using social media. The institutions placed strong emphasis on publishing adverts and news items on the institutions’ activities via social media pages and there were a considerable number of references to material on other web pages. Among other things the interviewees said that the purpose of using social media was information dissemination, reception of information, more visibility, the opening of institutions to the public and increased transparency. They talked about the importance of being informal on social media, but they also pointed out that there had been some fear among institutions of using them, in particular fear of employees showing a human side via social media. There was minimal use of original material on institutions’ social media pages, while institutions were quite systematic in posting material from their website through social media. Also, the public did not post much material on social media used by ... Article in Journal/Newspaper Iceland Directory of Open Access Journals: DOAJ Articles Veftímaritið Stjórnmál og stjórnsýsla 10 2 319 |
institution |
Open Polar |
collection |
Directory of Open Access Journals: DOAJ Articles |
op_collection_id |
ftdoajarticles |
language |
English Icelandic |
topic |
Samfélagsmiðlar ríkisstofnanir upplýsingamiðlun gagnvirk samskipti Political institutions and public administration (General) JF20-2112 Political science (General) JA1-92 |
spellingShingle |
Samfélagsmiðlar ríkisstofnanir upplýsingamiðlun gagnvirk samskipti Political institutions and public administration (General) JF20-2112 Political science (General) JA1-92 Már Einarsson Jóhanna Gunnlaugsdóttir Social Media Used by Government Institutions in Iceland: Application, Role and Aims |
topic_facet |
Samfélagsmiðlar ríkisstofnanir upplýsingamiðlun gagnvirk samskipti Political institutions and public administration (General) JF20-2112 Political science (General) JA1-92 |
description |
The purpose of this research was to study the use and role of social media hosted by government institutions in Iceland. The research was conducted using quantitative and qualitative research methods. A survey was sent electronically to all government institutions in Iceland and semi-structured interviews were conducted with specialists working for institutions. No research has been conducted on this subject in Iceland before. It was therefore considered timely that a research was conducted on the use of social media in public institutions, with the intention of adding new knowledge to the field. No similar research from outside of Iceland was found, but this research was based on related studies and sources from abroad. A little less than half of government institutions used social media as part of their activities and Facebook and YouTube were most widely used. Popularity, circulation, usefulness and convenience were the most important factors when choosing social media. The majority of institutions had neither defined social media goals nor the role and responsibility of employees when using social media. The institutions placed strong emphasis on publishing adverts and news items on the institutions’ activities via social media pages and there were a considerable number of references to material on other web pages. Among other things the interviewees said that the purpose of using social media was information dissemination, reception of information, more visibility, the opening of institutions to the public and increased transparency. They talked about the importance of being informal on social media, but they also pointed out that there had been some fear among institutions of using them, in particular fear of employees showing a human side via social media. There was minimal use of original material on institutions’ social media pages, while institutions were quite systematic in posting material from their website through social media. Also, the public did not post much material on social media used by ... |
format |
Article in Journal/Newspaper |
author |
Már Einarsson Jóhanna Gunnlaugsdóttir |
author_facet |
Már Einarsson Jóhanna Gunnlaugsdóttir |
author_sort |
Már Einarsson |
title |
Social Media Used by Government Institutions in Iceland: Application, Role and Aims |
title_short |
Social Media Used by Government Institutions in Iceland: Application, Role and Aims |
title_full |
Social Media Used by Government Institutions in Iceland: Application, Role and Aims |
title_fullStr |
Social Media Used by Government Institutions in Iceland: Application, Role and Aims |
title_full_unstemmed |
Social Media Used by Government Institutions in Iceland: Application, Role and Aims |
title_sort |
social media used by government institutions in iceland: application, role and aims |
publisher |
University of Iceland |
publishDate |
2014 |
url |
https://doi.org/10.13177/irpa.a.2014.10.2.7 https://doaj.org/article/e290e1411fbd4a89b458e725316d1ea1 |
genre |
Iceland |
genre_facet |
Iceland |
op_source |
Stjórnmál og Stjórnsýsla, Vol 10, Iss 2, Pp 319-340 (2014) |
op_relation |
http://www.irpa.is/article/view/1596 https://doaj.org/toc/1670-6803 https://doaj.org/toc/1670-679X 1670-6803 1670-679X doi:10.13177/irpa.a.2014.10.2.7 https://doaj.org/article/e290e1411fbd4a89b458e725316d1ea1 |
op_doi |
https://doi.org/10.13177/irpa.a.2014.10.2.7 |
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Veftímaritið Stjórnmál og stjórnsýsla |
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10 |
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319 |
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