Telenovela: an innovative colorectal cancer screening health messaging tool
Background. Alaska Native people have nearly twice the rate of colorectal cancer (CRC) incidence and mortality as the US White population. Objective. Building upon storytelling as a culturally respectful way to share information among Alaska Native people, a 25-minute telenovela-style movie, What&am...
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2013
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ftdoajarticles:oai:doaj.org/article:ac89934349ff46ed83b88a565a581f13 2023-05-15T15:15:00+02:00 Telenovela: an innovative colorectal cancer screening health messaging tool Melany Cueva Regina Kuhnley Jozieta Slatton Mark Dignan Emily Underwood Kate Landis 2013-08-01T00:00:00Z https://doi.org/10.3402/ijch.v72i0.21301 https://doaj.org/article/ac89934349ff46ed83b88a565a581f13 EN eng Taylor & Francis Group www.circumpolarhealthjournal.net/index.php/ijch/article/download/21301/pdf_1 https://doaj.org/toc/2242-3982 doi:10.3402/ijch.v72i0.21301 2242-3982 https://doaj.org/article/ac89934349ff46ed83b88a565a581f13 International Journal of Circumpolar Health, Vol 72, Iss 0, Pp 1-7 (2013) storytelling Alaska Native telenovela colorectal cancer screening health communication Community Health Workers Arctic medicine. Tropical medicine RC955-962 article 2013 ftdoajarticles https://doi.org/10.3402/ijch.v72i0.21301 2022-12-31T07:20:03Z Background. Alaska Native people have nearly twice the rate of colorectal cancer (CRC) incidence and mortality as the US White population. Objective. Building upon storytelling as a culturally respectful way to share information among Alaska Native people, a 25-minute telenovela-style movie, What's the Big Deal?, was developed to increase CRC screening awareness and knowledge, role-model CRC conversations, and support wellness choices. Design. Alaska Native cultural values of family, community, storytelling, and humor were woven into seven, 3–4 minute movie vignettes. Written post-movie viewing evaluations completed by 71.3% of viewers (305/428) were collected at several venues, including the premiere of the movie in the urban city of Anchorage at a local movie theater, seven rural Alaska community movie nights, and five cancer education trainings with Community Health Workers. Paper and pencil evaluations included check box and open-ended questions to learn participants' response to a telenovela-style movie. Results. On written-post movie viewing evaluations, viewers reported an increase in CRC knowledge and comfort with talking about recommended CRC screening exams. Notably, 81.6% of respondents (249/305) wrote positive intent to change behavior. Multiple responses included: 65% talking with family and friends about colon screening (162), 24% talking with their provider about colon screening (59), 31% having a colon screening (76), and 44% increasing physical activity (110). Conclusions. Written evaluations revealed the telenovela genre to be an innovative way to communicate colorectal cancer health messages with Alaska Native, American Indian, and Caucasian people both in an urban and rural setting to empower conversations and action related to colorectal cancer screening. Telenovela is a promising health communication tool to shift community norms by generating enthusiasm and conversations about the importance of having recommended colorectal cancer screening exams. Article in Journal/Newspaper Arctic Circumpolar Health International Journal of Circumpolar Health Alaska Directory of Open Access Journals: DOAJ Articles Anchorage Arctic Indian International Journal of Circumpolar Health 72 1 21301 |
institution |
Open Polar |
collection |
Directory of Open Access Journals: DOAJ Articles |
op_collection_id |
ftdoajarticles |
language |
English |
topic |
storytelling Alaska Native telenovela colorectal cancer screening health communication Community Health Workers Arctic medicine. Tropical medicine RC955-962 |
spellingShingle |
storytelling Alaska Native telenovela colorectal cancer screening health communication Community Health Workers Arctic medicine. Tropical medicine RC955-962 Melany Cueva Regina Kuhnley Jozieta Slatton Mark Dignan Emily Underwood Kate Landis Telenovela: an innovative colorectal cancer screening health messaging tool |
topic_facet |
storytelling Alaska Native telenovela colorectal cancer screening health communication Community Health Workers Arctic medicine. Tropical medicine RC955-962 |
description |
Background. Alaska Native people have nearly twice the rate of colorectal cancer (CRC) incidence and mortality as the US White population. Objective. Building upon storytelling as a culturally respectful way to share information among Alaska Native people, a 25-minute telenovela-style movie, What's the Big Deal?, was developed to increase CRC screening awareness and knowledge, role-model CRC conversations, and support wellness choices. Design. Alaska Native cultural values of family, community, storytelling, and humor were woven into seven, 3–4 minute movie vignettes. Written post-movie viewing evaluations completed by 71.3% of viewers (305/428) were collected at several venues, including the premiere of the movie in the urban city of Anchorage at a local movie theater, seven rural Alaska community movie nights, and five cancer education trainings with Community Health Workers. Paper and pencil evaluations included check box and open-ended questions to learn participants' response to a telenovela-style movie. Results. On written-post movie viewing evaluations, viewers reported an increase in CRC knowledge and comfort with talking about recommended CRC screening exams. Notably, 81.6% of respondents (249/305) wrote positive intent to change behavior. Multiple responses included: 65% talking with family and friends about colon screening (162), 24% talking with their provider about colon screening (59), 31% having a colon screening (76), and 44% increasing physical activity (110). Conclusions. Written evaluations revealed the telenovela genre to be an innovative way to communicate colorectal cancer health messages with Alaska Native, American Indian, and Caucasian people both in an urban and rural setting to empower conversations and action related to colorectal cancer screening. Telenovela is a promising health communication tool to shift community norms by generating enthusiasm and conversations about the importance of having recommended colorectal cancer screening exams. |
format |
Article in Journal/Newspaper |
author |
Melany Cueva Regina Kuhnley Jozieta Slatton Mark Dignan Emily Underwood Kate Landis |
author_facet |
Melany Cueva Regina Kuhnley Jozieta Slatton Mark Dignan Emily Underwood Kate Landis |
author_sort |
Melany Cueva |
title |
Telenovela: an innovative colorectal cancer screening health messaging tool |
title_short |
Telenovela: an innovative colorectal cancer screening health messaging tool |
title_full |
Telenovela: an innovative colorectal cancer screening health messaging tool |
title_fullStr |
Telenovela: an innovative colorectal cancer screening health messaging tool |
title_full_unstemmed |
Telenovela: an innovative colorectal cancer screening health messaging tool |
title_sort |
telenovela: an innovative colorectal cancer screening health messaging tool |
publisher |
Taylor & Francis Group |
publishDate |
2013 |
url |
https://doi.org/10.3402/ijch.v72i0.21301 https://doaj.org/article/ac89934349ff46ed83b88a565a581f13 |
geographic |
Anchorage Arctic Indian |
geographic_facet |
Anchorage Arctic Indian |
genre |
Arctic Circumpolar Health International Journal of Circumpolar Health Alaska |
genre_facet |
Arctic Circumpolar Health International Journal of Circumpolar Health Alaska |
op_source |
International Journal of Circumpolar Health, Vol 72, Iss 0, Pp 1-7 (2013) |
op_relation |
www.circumpolarhealthjournal.net/index.php/ijch/article/download/21301/pdf_1 https://doaj.org/toc/2242-3982 doi:10.3402/ijch.v72i0.21301 2242-3982 https://doaj.org/article/ac89934349ff46ed83b88a565a581f13 |
op_doi |
https://doi.org/10.3402/ijch.v72i0.21301 |
container_title |
International Journal of Circumpolar Health |
container_volume |
72 |
container_issue |
1 |
container_start_page |
21301 |
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1766345385777823744 |