Exposure to e-cigarette advertising and provaping websites, and the social acceptability of their use among nicotine users
Objectives. To evaluate the prevalence of exposure to Internet communications on and advertising of electronic cigarettes (e-cigarettes) and their association with perceptions of the social acceptability of e-cigarettes in Mexico. Methods. Data were analyzed from eight surveys (2018–2021) of an onli...
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ftdoajarticles:oai:doaj.org/article:a0c8dfa62a46483fa94c1adb296b140c 2023-05-15T15:13:17+02:00 Exposure to e-cigarette advertising and provaping websites, and the social acceptability of their use among nicotine users Inti Barrientos-Gutierrez Katia Gallegos-Carrillo Lizeth Cruz-Jimenez Rosibel Rodriguez-Bolaños Edna Arillo-Santillán James F. Thrasher 2022-10-01T00:00:00Z https://doi.org/10.26633/RPSP.2022.87 https://doaj.org/article/a0c8dfa62a46483fa94c1adb296b140c EN ES PT eng spa por Pan American Health Organization https://iris.paho.org/handle/10665.2/56451 https://doaj.org/toc/1020-4989 https://doaj.org/toc/1680-5348 1020-4989 1680-5348 doi:10.26633/RPSP.2022.87 https://doaj.org/article/a0c8dfa62a46483fa94c1adb296b140c Revista Panamericana de Salud Pública, Vol 46, Iss 87, Pp 1-10 (2022) electronic nicotine delivery systems advertising marketing vaping mexico Medicine R Arctic medicine. Tropical medicine RC955-962 Public aspects of medicine RA1-1270 article 2022 ftdoajarticles https://doi.org/10.26633/RPSP.2022.87 2022-12-30T21:32:20Z Objectives. To evaluate the prevalence of exposure to Internet communications on and advertising of electronic cigarettes (e-cigarettes) and their association with perceptions of the social acceptability of e-cigarettes in Mexico. Methods. Data were analyzed from eight surveys (2018–2021) of an online sample of Mexican adult (> 18 years) smokers and dual users (of combustible and electronic cigarettes). Self-reported exposure to e-cigarette advertising across various marketing channels was assessed, as well as visits to e-cigarette websites. Logistic regression analysis was used to evaluate the association between perceptions of the social acceptability of e-cigarette use and level of advertising exposure and visits to e-cigarette websites. Results. The Internet and outside e-cigarette stores were where exposure to advertising most occurred, as reported by 47.4% and 46.8% of respondents, respectively. Respondents who noticed e-cigarette advertisements on the Internet (adjusted odds ratio (OR) 1.43, 95% confidence intervals (CI) 1.25, 1.63), outside e-cigarette stores (adjusted OR 1.31, 95% CI 1.14, 1.50), and in temporary outlets (adjusted OR 1.16, 95% CI 1.01, 1.34), and those who visited e-cigarette websites (adjusted OR 1.48, 95% CI 1.25, 1.76) were more likely to perceive e-cigarettes as socially acceptable. Noticing advertisements across more channels was also associated with higher perceived social acceptability of e-cigarette use. Conclusions. Being exposed to e-cigarette marketing, either online or through traditional marketing channels, is associated with perceived social acceptability of e-cigarette use, as is contact with provaping sites. Regulatory options to avoid the proliferation of promotional websites disguised as opinion or user sites need to be considered. Article in Journal/Newspaper Arctic Directory of Open Access Journals: DOAJ Articles Arctic Revista Panamericana de Salud Pública 46 1 |
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Directory of Open Access Journals: DOAJ Articles |
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English Spanish Portuguese |
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electronic nicotine delivery systems advertising marketing vaping mexico Medicine R Arctic medicine. Tropical medicine RC955-962 Public aspects of medicine RA1-1270 |
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electronic nicotine delivery systems advertising marketing vaping mexico Medicine R Arctic medicine. Tropical medicine RC955-962 Public aspects of medicine RA1-1270 Inti Barrientos-Gutierrez Katia Gallegos-Carrillo Lizeth Cruz-Jimenez Rosibel Rodriguez-Bolaños Edna Arillo-Santillán James F. Thrasher Exposure to e-cigarette advertising and provaping websites, and the social acceptability of their use among nicotine users |
topic_facet |
electronic nicotine delivery systems advertising marketing vaping mexico Medicine R Arctic medicine. Tropical medicine RC955-962 Public aspects of medicine RA1-1270 |
description |
Objectives. To evaluate the prevalence of exposure to Internet communications on and advertising of electronic cigarettes (e-cigarettes) and their association with perceptions of the social acceptability of e-cigarettes in Mexico. Methods. Data were analyzed from eight surveys (2018–2021) of an online sample of Mexican adult (> 18 years) smokers and dual users (of combustible and electronic cigarettes). Self-reported exposure to e-cigarette advertising across various marketing channels was assessed, as well as visits to e-cigarette websites. Logistic regression analysis was used to evaluate the association between perceptions of the social acceptability of e-cigarette use and level of advertising exposure and visits to e-cigarette websites. Results. The Internet and outside e-cigarette stores were where exposure to advertising most occurred, as reported by 47.4% and 46.8% of respondents, respectively. Respondents who noticed e-cigarette advertisements on the Internet (adjusted odds ratio (OR) 1.43, 95% confidence intervals (CI) 1.25, 1.63), outside e-cigarette stores (adjusted OR 1.31, 95% CI 1.14, 1.50), and in temporary outlets (adjusted OR 1.16, 95% CI 1.01, 1.34), and those who visited e-cigarette websites (adjusted OR 1.48, 95% CI 1.25, 1.76) were more likely to perceive e-cigarettes as socially acceptable. Noticing advertisements across more channels was also associated with higher perceived social acceptability of e-cigarette use. Conclusions. Being exposed to e-cigarette marketing, either online or through traditional marketing channels, is associated with perceived social acceptability of e-cigarette use, as is contact with provaping sites. Regulatory options to avoid the proliferation of promotional websites disguised as opinion or user sites need to be considered. |
format |
Article in Journal/Newspaper |
author |
Inti Barrientos-Gutierrez Katia Gallegos-Carrillo Lizeth Cruz-Jimenez Rosibel Rodriguez-Bolaños Edna Arillo-Santillán James F. Thrasher |
author_facet |
Inti Barrientos-Gutierrez Katia Gallegos-Carrillo Lizeth Cruz-Jimenez Rosibel Rodriguez-Bolaños Edna Arillo-Santillán James F. Thrasher |
author_sort |
Inti Barrientos-Gutierrez |
title |
Exposure to e-cigarette advertising and provaping websites, and the social acceptability of their use among nicotine users |
title_short |
Exposure to e-cigarette advertising and provaping websites, and the social acceptability of their use among nicotine users |
title_full |
Exposure to e-cigarette advertising and provaping websites, and the social acceptability of their use among nicotine users |
title_fullStr |
Exposure to e-cigarette advertising and provaping websites, and the social acceptability of their use among nicotine users |
title_full_unstemmed |
Exposure to e-cigarette advertising and provaping websites, and the social acceptability of their use among nicotine users |
title_sort |
exposure to e-cigarette advertising and provaping websites, and the social acceptability of their use among nicotine users |
publisher |
Pan American Health Organization |
publishDate |
2022 |
url |
https://doi.org/10.26633/RPSP.2022.87 https://doaj.org/article/a0c8dfa62a46483fa94c1adb296b140c |
geographic |
Arctic |
geographic_facet |
Arctic |
genre |
Arctic |
genre_facet |
Arctic |
op_source |
Revista Panamericana de Salud Pública, Vol 46, Iss 87, Pp 1-10 (2022) |
op_relation |
https://iris.paho.org/handle/10665.2/56451 https://doaj.org/toc/1020-4989 https://doaj.org/toc/1680-5348 1020-4989 1680-5348 doi:10.26633/RPSP.2022.87 https://doaj.org/article/a0c8dfa62a46483fa94c1adb296b140c |
op_doi |
https://doi.org/10.26633/RPSP.2022.87 |
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Revista Panamericana de Salud Pública |
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46 |
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1 |
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