Engaño mortal: las "nuevas" normas mundiales de la industria tabacalera para la comercialización del tabaco
Being increasingly threatened by the worldwide antismoking struggle, the major tobacco companies are eager to improve their public image. This leads the companies to adopt inconsequential "measures" such as the tobacco industry's "new" standards for tobacco marketing that we...
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2002
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Online Access: | https://doi.org/10.1590/s1020-49892002000200014 https://doaj.org/article/9f1e86e2a7e74d29afdc6639959346e7 |
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ftdoajarticles:oai:doaj.org/article:9f1e86e2a7e74d29afdc6639959346e7 2023-05-15T15:06:15+02:00 Engaño mortal: las "nuevas" normas mundiales de la industria tabacalera para la comercialización del tabaco Yussuf Saloojee Ross Hammond 2002-02-01T00:00:00Z https://doi.org/10.1590/s1020-49892002000200014 https://doaj.org/article/9f1e86e2a7e74d29afdc6639959346e7 EN ES PT eng spa por Pan American Health Organization http://www.scielosp.org/scielo.php?script=sci_arttext&pid=S1020-49892002000200014&lng=en&tlng=en https://doaj.org/toc/1020-4989 1020-4989 doi:10.1590/s1020-49892002000200014 https://doaj.org/article/9f1e86e2a7e74d29afdc6639959346e7 Revista Panamericana de Salud Pública, Vol 11, Iss 2, Pp 119-127 (2002) Medicine R Arctic medicine. Tropical medicine RC955-962 Public aspects of medicine RA1-1270 article 2002 ftdoajarticles https://doi.org/10.1590/s1020-49892002000200014 2022-12-31T12:48:29Z Being increasingly threatened by the worldwide antismoking struggle, the major tobacco companies are eager to improve their public image. This leads the companies to adopt inconsequential "measures" such as the tobacco industry's "new" standards for tobacco marketing that were "voluntarily" issued in September 2001 by the British American Tobacco company. These measures are clearly attempts to reduce the disapproval generated by the companies' promotion and advertising campaigns, which indirectly target young people. With these standards the tobacco companies supposedly commit themselves, among other things, to not using advertising directed at youth and to not selling or distributing tobacco products in places frequented by young people. This document explains why these measures are completely ineffective, are not anything new, and are a subtle effort to feign a conscientious, responsible attitude, which is far from genuine. As long as there are marketing activities directed at adults, young people will be exposed to the influence of those activities. Many countries have completely prohibited the marketing of tobacco products, given that the "new" marketing standards do not represent progress in any way whatsoever. Article in Journal/Newspaper Arctic Directory of Open Access Journals: DOAJ Articles Arctic Engaño ENVELOPE(-59.433,-59.433,-62.417,-62.417) Revista Panamericana de Salud Pública 11 2 119 127 |
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Open Polar |
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Directory of Open Access Journals: DOAJ Articles |
op_collection_id |
ftdoajarticles |
language |
English Spanish Portuguese |
topic |
Medicine R Arctic medicine. Tropical medicine RC955-962 Public aspects of medicine RA1-1270 |
spellingShingle |
Medicine R Arctic medicine. Tropical medicine RC955-962 Public aspects of medicine RA1-1270 Yussuf Saloojee Ross Hammond Engaño mortal: las "nuevas" normas mundiales de la industria tabacalera para la comercialización del tabaco |
topic_facet |
Medicine R Arctic medicine. Tropical medicine RC955-962 Public aspects of medicine RA1-1270 |
description |
Being increasingly threatened by the worldwide antismoking struggle, the major tobacco companies are eager to improve their public image. This leads the companies to adopt inconsequential "measures" such as the tobacco industry's "new" standards for tobacco marketing that were "voluntarily" issued in September 2001 by the British American Tobacco company. These measures are clearly attempts to reduce the disapproval generated by the companies' promotion and advertising campaigns, which indirectly target young people. With these standards the tobacco companies supposedly commit themselves, among other things, to not using advertising directed at youth and to not selling or distributing tobacco products in places frequented by young people. This document explains why these measures are completely ineffective, are not anything new, and are a subtle effort to feign a conscientious, responsible attitude, which is far from genuine. As long as there are marketing activities directed at adults, young people will be exposed to the influence of those activities. Many countries have completely prohibited the marketing of tobacco products, given that the "new" marketing standards do not represent progress in any way whatsoever. |
format |
Article in Journal/Newspaper |
author |
Yussuf Saloojee Ross Hammond |
author_facet |
Yussuf Saloojee Ross Hammond |
author_sort |
Yussuf Saloojee |
title |
Engaño mortal: las "nuevas" normas mundiales de la industria tabacalera para la comercialización del tabaco |
title_short |
Engaño mortal: las "nuevas" normas mundiales de la industria tabacalera para la comercialización del tabaco |
title_full |
Engaño mortal: las "nuevas" normas mundiales de la industria tabacalera para la comercialización del tabaco |
title_fullStr |
Engaño mortal: las "nuevas" normas mundiales de la industria tabacalera para la comercialización del tabaco |
title_full_unstemmed |
Engaño mortal: las "nuevas" normas mundiales de la industria tabacalera para la comercialización del tabaco |
title_sort |
engaño mortal: las "nuevas" normas mundiales de la industria tabacalera para la comercialización del tabaco |
publisher |
Pan American Health Organization |
publishDate |
2002 |
url |
https://doi.org/10.1590/s1020-49892002000200014 https://doaj.org/article/9f1e86e2a7e74d29afdc6639959346e7 |
long_lat |
ENVELOPE(-59.433,-59.433,-62.417,-62.417) |
geographic |
Arctic Engaño |
geographic_facet |
Arctic Engaño |
genre |
Arctic |
genre_facet |
Arctic |
op_source |
Revista Panamericana de Salud Pública, Vol 11, Iss 2, Pp 119-127 (2002) |
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http://www.scielosp.org/scielo.php?script=sci_arttext&pid=S1020-49892002000200014&lng=en&tlng=en https://doaj.org/toc/1020-4989 1020-4989 doi:10.1590/s1020-49892002000200014 https://doaj.org/article/9f1e86e2a7e74d29afdc6639959346e7 |
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https://doi.org/10.1590/s1020-49892002000200014 |
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Revista Panamericana de Salud Pública |
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11 |
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127 |
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