Inoculation message treatments for curbing noncommunicable disease development
OBJECTIVE: To study the effect of various types of inoculation message treatments on resistance to persuasive and potentially deceptive health- and nutrition-related (HNR) content claims of commercial food advertisers. METHODS: A three-phase experiment was conducted among 145 students from a Midwest...
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2013
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ftdoajarticles:oai:doaj.org/article:9a4ba9fbd68b4a7a80a09f306c9764d1 2023-05-15T15:09:29+02:00 Inoculation message treatments for curbing noncommunicable disease development Alicia M. Mason Claude H. Miller 2013-07-01T00:00:00Z https://doaj.org/article/9a4ba9fbd68b4a7a80a09f306c9764d1 EN ES PT eng spa por Pan American Health Organization http://www.scielosp.org/scielo.php?script=sci_arttext&pid=S1020-49892013000700004&lng=en&tlng=en https://doaj.org/toc/1020-4989 1020-4989 https://doaj.org/article/9a4ba9fbd68b4a7a80a09f306c9764d1 Revista Panamericana de Salud Pública, Vol 34, Iss 1, Pp 29-35 (2013) Comunicación en salud promoción de la salud comunicación persuasiva enfermedad crónica Medicine R Arctic medicine. Tropical medicine RC955-962 Public aspects of medicine RA1-1270 article 2013 ftdoajarticles 2022-12-31T09:30:46Z OBJECTIVE: To study the effect of various types of inoculation message treatments on resistance to persuasive and potentially deceptive health- and nutrition-related (HNR) content claims of commercial food advertisers. METHODS: A three-phase experiment was conducted among 145 students from a Midwestern U.S. university. Quantitative statistical analyses were used to interpret the results. Results: Results provide clear evidence that integrating regulatory focus/fit considerations enhances the treatment effectiveness of inoculation messages. Inoculation messages that employed a preventative, outcome focus with concrete language were most effective at countering HNR advertising claims. The findings indicate that inoculation fosters resistance equally across the most common types of commercially advertised HNR product claims (e.g., absolute, general, and structure/function claims). CONCLUSIONS: As the drive to refine the inoculation process model continues, further testing and application of this strategy in a public health context is needed to counter ongoing efforts by commercial food advertisers to avoid government regulations against deceptive practices such as dubious health/nutrition claims. This research advances inoculation theory by providing evidence that 1) good regulatory fit strengthens the effect of refutational preemption and 2) an inoculation approach is highly effective at fostering resistance to commercial advertisers' HNR content claims. This macro approach appears far superior to education or information-based promotional health campaigns targeted solely at specific populations demonstrating rising rates of noncommunicable disease. Article in Journal/Newspaper Arctic Directory of Open Access Journals: DOAJ Articles Arctic |
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Directory of Open Access Journals: DOAJ Articles |
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English Spanish Portuguese |
topic |
Comunicación en salud promoción de la salud comunicación persuasiva enfermedad crónica Medicine R Arctic medicine. Tropical medicine RC955-962 Public aspects of medicine RA1-1270 |
spellingShingle |
Comunicación en salud promoción de la salud comunicación persuasiva enfermedad crónica Medicine R Arctic medicine. Tropical medicine RC955-962 Public aspects of medicine RA1-1270 Alicia M. Mason Claude H. Miller Inoculation message treatments for curbing noncommunicable disease development |
topic_facet |
Comunicación en salud promoción de la salud comunicación persuasiva enfermedad crónica Medicine R Arctic medicine. Tropical medicine RC955-962 Public aspects of medicine RA1-1270 |
description |
OBJECTIVE: To study the effect of various types of inoculation message treatments on resistance to persuasive and potentially deceptive health- and nutrition-related (HNR) content claims of commercial food advertisers. METHODS: A three-phase experiment was conducted among 145 students from a Midwestern U.S. university. Quantitative statistical analyses were used to interpret the results. Results: Results provide clear evidence that integrating regulatory focus/fit considerations enhances the treatment effectiveness of inoculation messages. Inoculation messages that employed a preventative, outcome focus with concrete language were most effective at countering HNR advertising claims. The findings indicate that inoculation fosters resistance equally across the most common types of commercially advertised HNR product claims (e.g., absolute, general, and structure/function claims). CONCLUSIONS: As the drive to refine the inoculation process model continues, further testing and application of this strategy in a public health context is needed to counter ongoing efforts by commercial food advertisers to avoid government regulations against deceptive practices such as dubious health/nutrition claims. This research advances inoculation theory by providing evidence that 1) good regulatory fit strengthens the effect of refutational preemption and 2) an inoculation approach is highly effective at fostering resistance to commercial advertisers' HNR content claims. This macro approach appears far superior to education or information-based promotional health campaigns targeted solely at specific populations demonstrating rising rates of noncommunicable disease. |
format |
Article in Journal/Newspaper |
author |
Alicia M. Mason Claude H. Miller |
author_facet |
Alicia M. Mason Claude H. Miller |
author_sort |
Alicia M. Mason |
title |
Inoculation message treatments for curbing noncommunicable disease development |
title_short |
Inoculation message treatments for curbing noncommunicable disease development |
title_full |
Inoculation message treatments for curbing noncommunicable disease development |
title_fullStr |
Inoculation message treatments for curbing noncommunicable disease development |
title_full_unstemmed |
Inoculation message treatments for curbing noncommunicable disease development |
title_sort |
inoculation message treatments for curbing noncommunicable disease development |
publisher |
Pan American Health Organization |
publishDate |
2013 |
url |
https://doaj.org/article/9a4ba9fbd68b4a7a80a09f306c9764d1 |
geographic |
Arctic |
geographic_facet |
Arctic |
genre |
Arctic |
genre_facet |
Arctic |
op_source |
Revista Panamericana de Salud Pública, Vol 34, Iss 1, Pp 29-35 (2013) |
op_relation |
http://www.scielosp.org/scielo.php?script=sci_arttext&pid=S1020-49892013000700004&lng=en&tlng=en https://doaj.org/toc/1020-4989 1020-4989 https://doaj.org/article/9a4ba9fbd68b4a7a80a09f306c9764d1 |
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1766340674952626176 |