Tourism industry development issues in the Arctic zone of the Russian Federation
The article summarizes the existing approaches to assessing the level of tourism at the local level. It allowed forming a system of key indicators and indicators of the tourism industry activity in the development of the hotel business; the development of tourism business; profitability of tourism a...
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Northern Arctic Federal University
2020
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Online Access: | https://doi.org/10.37482/issn2221-2698.2020.38.56 https://doaj.org/article/9330858f92604a6091171db5d901da05 |
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ftdoajarticles:oai:doaj.org/article:9330858f92604a6091171db5d901da05 2023-05-15T14:50:21+02:00 Tourism industry development issues in the Arctic zone of the Russian Federation YAKOVCHUK A.A. 2020-03-01T00:00:00Z https://doi.org/10.37482/issn2221-2698.2020.38.56 https://doaj.org/article/9330858f92604a6091171db5d901da05 EN RU eng rus Northern Arctic Federal University http://arcticandnorth.ru/article_index_years_eng.php?ELEMENT_ID=344175 https://doaj.org/toc/2221-2698 doi:10.37482/issn2221-2698.2020.38.56 2221-2698 https://doaj.org/article/9330858f92604a6091171db5d901da05 Арктика и Север, Vol 38, Pp 45-57 (2020) tourism tourism industry tourism policy Social Sciences H article 2020 ftdoajarticles https://doi.org/10.37482/issn2221-2698.2020.38.56 2022-12-31T04:29:05Z The article summarizes the existing approaches to assessing the level of tourism at the local level. It allowed forming a system of key indicators and indicators of the tourism industry activity in the development of the hotel business; the development of tourism business; profitability of tourism and hospitality; the popularity of regional tourism products. Based on the formed system of indicators, the author's technique of a point estimation of development activity for the tourist branch was developed. As a result of testing of the proposed methodology in the Russian Arctic, we could reveal that the weaknesses of the Arctic territories was the low popularity of the local tourist products and low growth yield of the tourism industry, especially among the areas wholly included in the Russian Arctic. The conclusions are consistent with the results of an expert survey of participants of the tourism and recreational cluster of the Murmansk Oblast. A set of measures aimed at the development of the tourism industry of the Murmansk Oblast is proposed: the recognition of tourism as a subsidized industry at the level of the Oblast and its municipalities; consolidation in strategic and program documents of the territory on the formation of the local tourist brand, advertising, and information support of the local tourist product promotion on the internal and external markets; a campaign on the promotion of a positive tourist image of the Murmansk Oblast in mass media. Article in Journal/Newspaper Arctic Murmansk Oblast Directory of Open Access Journals: DOAJ Articles Arctic Murmansk Arctic and North 38 56 72 |
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Directory of Open Access Journals: DOAJ Articles |
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ftdoajarticles |
language |
English Russian |
topic |
tourism tourism industry tourism policy Social Sciences H |
spellingShingle |
tourism tourism industry tourism policy Social Sciences H YAKOVCHUK A.A. Tourism industry development issues in the Arctic zone of the Russian Federation |
topic_facet |
tourism tourism industry tourism policy Social Sciences H |
description |
The article summarizes the existing approaches to assessing the level of tourism at the local level. It allowed forming a system of key indicators and indicators of the tourism industry activity in the development of the hotel business; the development of tourism business; profitability of tourism and hospitality; the popularity of regional tourism products. Based on the formed system of indicators, the author's technique of a point estimation of development activity for the tourist branch was developed. As a result of testing of the proposed methodology in the Russian Arctic, we could reveal that the weaknesses of the Arctic territories was the low popularity of the local tourist products and low growth yield of the tourism industry, especially among the areas wholly included in the Russian Arctic. The conclusions are consistent with the results of an expert survey of participants of the tourism and recreational cluster of the Murmansk Oblast. A set of measures aimed at the development of the tourism industry of the Murmansk Oblast is proposed: the recognition of tourism as a subsidized industry at the level of the Oblast and its municipalities; consolidation in strategic and program documents of the territory on the formation of the local tourist brand, advertising, and information support of the local tourist product promotion on the internal and external markets; a campaign on the promotion of a positive tourist image of the Murmansk Oblast in mass media. |
format |
Article in Journal/Newspaper |
author |
YAKOVCHUK A.A. |
author_facet |
YAKOVCHUK A.A. |
author_sort |
YAKOVCHUK A.A. |
title |
Tourism industry development issues in the Arctic zone of the Russian Federation |
title_short |
Tourism industry development issues in the Arctic zone of the Russian Federation |
title_full |
Tourism industry development issues in the Arctic zone of the Russian Federation |
title_fullStr |
Tourism industry development issues in the Arctic zone of the Russian Federation |
title_full_unstemmed |
Tourism industry development issues in the Arctic zone of the Russian Federation |
title_sort |
tourism industry development issues in the arctic zone of the russian federation |
publisher |
Northern Arctic Federal University |
publishDate |
2020 |
url |
https://doi.org/10.37482/issn2221-2698.2020.38.56 https://doaj.org/article/9330858f92604a6091171db5d901da05 |
geographic |
Arctic Murmansk |
geographic_facet |
Arctic Murmansk |
genre |
Arctic Murmansk Oblast |
genre_facet |
Arctic Murmansk Oblast |
op_source |
Арктика и Север, Vol 38, Pp 45-57 (2020) |
op_relation |
http://arcticandnorth.ru/article_index_years_eng.php?ELEMENT_ID=344175 https://doaj.org/toc/2221-2698 doi:10.37482/issn2221-2698.2020.38.56 2221-2698 https://doaj.org/article/9330858f92604a6091171db5d901da05 |
op_doi |
https://doi.org/10.37482/issn2221-2698.2020.38.56 |
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Arctic and North |
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38 |
container_start_page |
56 |
op_container_end_page |
72 |
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1766321383969652736 |