Bauran Pemasaran dan Kualitas Layanan Kunjungan Terhadap Keputusan Pembelian di Perumahan Greenland
Background: One of the most important needs of today's population is housing. The increase in population has led to an increase in the supply of property, but the demand for property in Bogor Regency has actually decreased. This affects housing sales at Greenland Forest Hill and Greenland Keman...
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Bogor Agricultural University
2024
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ftdoajarticles:oai:doaj.org/article:87d917fe5fac4a30a4cb3ef50b4664d4 2024-09-15T18:08:27+00:00 Bauran Pemasaran dan Kualitas Layanan Kunjungan Terhadap Keputusan Pembelian di Perumahan Greenland Khoirul Marzuki Tony Irawan Hartoyo 2024-05-01T00:00:00Z https://doi.org/10.17358/jabm.10.2.690 https://doaj.org/article/87d917fe5fac4a30a4cb3ef50b4664d4 ID ind Bogor Agricultural University https://journal.ipb.ac.id/index.php/jabm/article/view/51000 https://doaj.org/toc/2528-5149 https://doaj.org/toc/2460-7819 2528-5149 2460-7819 doi:10.17358/jabm.10.2.690 https://doaj.org/article/87d917fe5fac4a30a4cb3ef50b4664d4 Jurnal Aplikasi Bisnis dan Manajemen, Vol 10, Iss 2, Pp 690-690 (2024) Business HF5001-6182 article 2024 ftdoajarticles https://doi.org/10.17358/jabm.10.2.690 2024-09-02T15:34:39Z Background: One of the most important needs of today's population is housing. The increase in population has led to an increase in the supply of property, but the demand for property in Bogor Regency has actually decreased. This affects housing sales at Greenland Forest Hill and Greenland Kemang. The variables that influence purchasing decisions are marketing mix and service quality. Purpose: The research objectives are to identify consumer characteristics, analyze the effect of marketing mix and visit service quality, and formulate managerial implications for the company. Design/methodology/approach: The method of data processing and analysis in this study uses descriptive analysis and Structural Equatin Modeling - Partial Least Square (SEM-PLS) analysis by utilizing SmartPLS tools. Findings/Result: The results of the study were 200 respondents in this study with a percentage of Greenland Kemang of 51% and Greenland Forest Hill of 49%. Conclusion: The conclusion of this study is that consumer decisions in Greenland housing are positively and significantly influenced by the variables of purchase intention and behavioral control. This shows that family plays a very big role in deciding to buy a house in Greenland Forest Hill and Kemang. In addition, location indicators and special services for consumers have a more significant influence on purchasing decisions than other variables. Originality/value (State of the art): This research enhances the literature on factors that influence home purchases. This research also shows that marketing mix and service quality can influence purchasing decisions through the theory of planned behavior model. Keywords: property, marketing mix, purchase decision, service quality, SEM-PLS Article in Journal/Newspaper Greenland Directory of Open Access Journals: DOAJ Articles Jurnal Aplikasi Bisnis dan Manajemen |
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Directory of Open Access Journals: DOAJ Articles |
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topic |
Business HF5001-6182 |
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Business HF5001-6182 Khoirul Marzuki Tony Irawan Hartoyo Bauran Pemasaran dan Kualitas Layanan Kunjungan Terhadap Keputusan Pembelian di Perumahan Greenland |
topic_facet |
Business HF5001-6182 |
description |
Background: One of the most important needs of today's population is housing. The increase in population has led to an increase in the supply of property, but the demand for property in Bogor Regency has actually decreased. This affects housing sales at Greenland Forest Hill and Greenland Kemang. The variables that influence purchasing decisions are marketing mix and service quality. Purpose: The research objectives are to identify consumer characteristics, analyze the effect of marketing mix and visit service quality, and formulate managerial implications for the company. Design/methodology/approach: The method of data processing and analysis in this study uses descriptive analysis and Structural Equatin Modeling - Partial Least Square (SEM-PLS) analysis by utilizing SmartPLS tools. Findings/Result: The results of the study were 200 respondents in this study with a percentage of Greenland Kemang of 51% and Greenland Forest Hill of 49%. Conclusion: The conclusion of this study is that consumer decisions in Greenland housing are positively and significantly influenced by the variables of purchase intention and behavioral control. This shows that family plays a very big role in deciding to buy a house in Greenland Forest Hill and Kemang. In addition, location indicators and special services for consumers have a more significant influence on purchasing decisions than other variables. Originality/value (State of the art): This research enhances the literature on factors that influence home purchases. This research also shows that marketing mix and service quality can influence purchasing decisions through the theory of planned behavior model. Keywords: property, marketing mix, purchase decision, service quality, SEM-PLS |
format |
Article in Journal/Newspaper |
author |
Khoirul Marzuki Tony Irawan Hartoyo |
author_facet |
Khoirul Marzuki Tony Irawan Hartoyo |
author_sort |
Khoirul Marzuki |
title |
Bauran Pemasaran dan Kualitas Layanan Kunjungan Terhadap Keputusan Pembelian di Perumahan Greenland |
title_short |
Bauran Pemasaran dan Kualitas Layanan Kunjungan Terhadap Keputusan Pembelian di Perumahan Greenland |
title_full |
Bauran Pemasaran dan Kualitas Layanan Kunjungan Terhadap Keputusan Pembelian di Perumahan Greenland |
title_fullStr |
Bauran Pemasaran dan Kualitas Layanan Kunjungan Terhadap Keputusan Pembelian di Perumahan Greenland |
title_full_unstemmed |
Bauran Pemasaran dan Kualitas Layanan Kunjungan Terhadap Keputusan Pembelian di Perumahan Greenland |
title_sort |
bauran pemasaran dan kualitas layanan kunjungan terhadap keputusan pembelian di perumahan greenland |
publisher |
Bogor Agricultural University |
publishDate |
2024 |
url |
https://doi.org/10.17358/jabm.10.2.690 https://doaj.org/article/87d917fe5fac4a30a4cb3ef50b4664d4 |
genre |
Greenland |
genre_facet |
Greenland |
op_source |
Jurnal Aplikasi Bisnis dan Manajemen, Vol 10, Iss 2, Pp 690-690 (2024) |
op_relation |
https://journal.ipb.ac.id/index.php/jabm/article/view/51000 https://doaj.org/toc/2528-5149 https://doaj.org/toc/2460-7819 2528-5149 2460-7819 doi:10.17358/jabm.10.2.690 https://doaj.org/article/87d917fe5fac4a30a4cb3ef50b4664d4 |
op_doi |
https://doi.org/10.17358/jabm.10.2.690 |
container_title |
Jurnal Aplikasi Bisnis dan Manajemen |
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1810445809494261760 |