Media Portrayals of Hashtag Activism: A Framing Analysis of Canada’s #Idlenomore Movement
The confluence of activism and social media—legitimized by efforts such as the Arab Spring and Occupy Movements—represents a growing area of mainstream media focus. Using Canada’s #IdleNoMore movement as a case, this study uses framing theory to better understand how traditional media are representi...
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ftdoajarticles:oai:doaj.org/article:80897e97c76a4e4ba2370dbfbadac279 2023-05-15T16:16:31+02:00 Media Portrayals of Hashtag Activism: A Framing Analysis of Canada’s #Idlenomore Movement Derek Moscato 2016-04-01T00:00:00Z https://doi.org/10.17645/mac.v4i2.416 https://doaj.org/article/80897e97c76a4e4ba2370dbfbadac279 EN eng Cogitatio https://www.cogitatiopress.com/mediaandcommunication/article/view/416 https://doaj.org/toc/2183-2439 2183-2439 doi:10.17645/mac.v4i2.416 https://doaj.org/article/80897e97c76a4e4ba2370dbfbadac279 Media and Communication, Vol 4, Iss 2, Pp 3-12 (2016) media framing online activism social media Communication. Mass media P87-96 article 2016 ftdoajarticles https://doi.org/10.17645/mac.v4i2.416 2022-12-31T02:12:34Z The confluence of activism and social media—legitimized by efforts such as the Arab Spring and Occupy Movements—represents a growing area of mainstream media focus. Using Canada’s #IdleNoMore movement as a case, this study uses framing theory to better understand how traditional media are representing activism borne of social media such as Twitter, and how such activism can ultimately have an impact in political and public policy debates. A qualitative framing analysis is used to identify frames present in media reporting of #IdleNoMore during its first two months by two prominent Canadian publications. Emergent frames show that hashtag activism as a catalyst for a social movement was embraced as a theme by one of the publications, therefore helping to legitimize the role of social media tools such as Twitter. In other frames, both positive and negative depictions of the social movement helped to identify for mainstream audiences both historical grievances and future challenges and opportunities for Canada’s First Nations communities. Article in Journal/Newspaper First Nations Directory of Open Access Journals: DOAJ Articles Media and Communication 4 2 3 12 |
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Open Polar |
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Directory of Open Access Journals: DOAJ Articles |
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ftdoajarticles |
language |
English |
topic |
media framing online activism social media Communication. Mass media P87-96 |
spellingShingle |
media framing online activism social media Communication. Mass media P87-96 Derek Moscato Media Portrayals of Hashtag Activism: A Framing Analysis of Canada’s #Idlenomore Movement |
topic_facet |
media framing online activism social media Communication. Mass media P87-96 |
description |
The confluence of activism and social media—legitimized by efforts such as the Arab Spring and Occupy Movements—represents a growing area of mainstream media focus. Using Canada’s #IdleNoMore movement as a case, this study uses framing theory to better understand how traditional media are representing activism borne of social media such as Twitter, and how such activism can ultimately have an impact in political and public policy debates. A qualitative framing analysis is used to identify frames present in media reporting of #IdleNoMore during its first two months by two prominent Canadian publications. Emergent frames show that hashtag activism as a catalyst for a social movement was embraced as a theme by one of the publications, therefore helping to legitimize the role of social media tools such as Twitter. In other frames, both positive and negative depictions of the social movement helped to identify for mainstream audiences both historical grievances and future challenges and opportunities for Canada’s First Nations communities. |
format |
Article in Journal/Newspaper |
author |
Derek Moscato |
author_facet |
Derek Moscato |
author_sort |
Derek Moscato |
title |
Media Portrayals of Hashtag Activism: A Framing Analysis of Canada’s #Idlenomore Movement |
title_short |
Media Portrayals of Hashtag Activism: A Framing Analysis of Canada’s #Idlenomore Movement |
title_full |
Media Portrayals of Hashtag Activism: A Framing Analysis of Canada’s #Idlenomore Movement |
title_fullStr |
Media Portrayals of Hashtag Activism: A Framing Analysis of Canada’s #Idlenomore Movement |
title_full_unstemmed |
Media Portrayals of Hashtag Activism: A Framing Analysis of Canada’s #Idlenomore Movement |
title_sort |
media portrayals of hashtag activism: a framing analysis of canada’s #idlenomore movement |
publisher |
Cogitatio |
publishDate |
2016 |
url |
https://doi.org/10.17645/mac.v4i2.416 https://doaj.org/article/80897e97c76a4e4ba2370dbfbadac279 |
genre |
First Nations |
genre_facet |
First Nations |
op_source |
Media and Communication, Vol 4, Iss 2, Pp 3-12 (2016) |
op_relation |
https://www.cogitatiopress.com/mediaandcommunication/article/view/416 https://doaj.org/toc/2183-2439 2183-2439 doi:10.17645/mac.v4i2.416 https://doaj.org/article/80897e97c76a4e4ba2370dbfbadac279 |
op_doi |
https://doi.org/10.17645/mac.v4i2.416 |
container_title |
Media and Communication |
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4 |
container_issue |
2 |
container_start_page |
3 |
op_container_end_page |
12 |
_version_ |
1766002373101092864 |