BRAND POTENTIAL OF UNIVERSITY IN THE CONTEXT OF INTERNATIONALIZATION OF EDUCATION IN RUSSIA: ARCTIC VECTOR, OIL AND GAS DOMINANT

The article highlights the aspects of University branding, presents the activities of Ukhta State Technical University aimed at internationalization of education and promotion of USTU brand in the near and far abroad. Special attention is paid to the Arctic vector of University development and oil a...

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Bibliographic Details
Main Authors: O. I. Belyaeva, G. V. Korshunov
Format: Article in Journal/Newspaper
Language:English
Russian
Published: Moscow Polytechnic University 2017
Subjects:
priority project
internationalization of education
ustu brand
socio-communicative technology
brand promotion
oil and gas dominant
the russian arctic
arctic vector of development
Education
L
Arctic
Ukhta
Online Access:https://doaj.org/article/7b4c654290074be89d1838a84c5b9c60
id ftdoajarticles:oai:doaj.org/article:7b4c654290074be89d1838a84c5b9c60
record_format openpolar
spelling ftdoajarticles:oai:doaj.org/article:7b4c654290074be89d1838a84c5b9c60 2024-01-28T10:02:48+01:00 BRAND POTENTIAL OF UNIVERSITY IN THE CONTEXT OF INTERNATIONALIZATION OF EDUCATION IN RUSSIA: ARCTIC VECTOR, OIL AND GAS DOMINANT O. I. Belyaeva G. V. Korshunov 2017-04-01T00:00:00Z https://doaj.org/article/7b4c654290074be89d1838a84c5b9c60 EN RU eng rus Moscow Polytechnic University https://vovr.elpub.ru/jour/article/view/1020 https://doaj.org/toc/0869-3617 https://doaj.org/toc/2072-0459 0869-3617 2072-0459 https://doaj.org/article/7b4c654290074be89d1838a84c5b9c60 Высшее образование в России, Vol 0, Iss 4, Pp 131-136 (2017) priority project internationalization of education ustu brand socio-communicative technology brand promotion oil and gas dominant the russian arctic arctic vector of development Education L article 2017 ftdoajarticles 2023-12-31T01:39:07Z The article highlights the aspects of University branding, presents the activities of Ukhta State Technical University aimed at internationalization of education and promotion of USTU brand in the near and far abroad. Special attention is paid to the Arctic vector of University development and oil and gas dominant as the components of the brand potential of USTU. Article in Journal/Newspaper Arctic Directory of Open Access Journals: DOAJ Articles Arctic Ukhta ENVELOPE(36.802,36.802,63.118,63.118)
institution Open Polar
collection Directory of Open Access Journals: DOAJ Articles
op_collection_id ftdoajarticles
language English
Russian
topic priority project
internationalization of education
ustu brand
socio-communicative technology
brand promotion
oil and gas dominant
the russian arctic
arctic vector of development
Education
L
spellingShingle priority project
internationalization of education
ustu brand
socio-communicative technology
brand promotion
oil and gas dominant
the russian arctic
arctic vector of development
Education
L
O. I. Belyaeva
G. V. Korshunov
BRAND POTENTIAL OF UNIVERSITY IN THE CONTEXT OF INTERNATIONALIZATION OF EDUCATION IN RUSSIA: ARCTIC VECTOR, OIL AND GAS DOMINANT
topic_facet priority project
internationalization of education
ustu brand
socio-communicative technology
brand promotion
oil and gas dominant
the russian arctic
arctic vector of development
Education
L
description The article highlights the aspects of University branding, presents the activities of Ukhta State Technical University aimed at internationalization of education and promotion of USTU brand in the near and far abroad. Special attention is paid to the Arctic vector of University development and oil and gas dominant as the components of the brand potential of USTU.
format Article in Journal/Newspaper
author O. I. Belyaeva
G. V. Korshunov
author_facet O. I. Belyaeva
G. V. Korshunov
author_sort O. I. Belyaeva
title BRAND POTENTIAL OF UNIVERSITY IN THE CONTEXT OF INTERNATIONALIZATION OF EDUCATION IN RUSSIA: ARCTIC VECTOR, OIL AND GAS DOMINANT
title_short BRAND POTENTIAL OF UNIVERSITY IN THE CONTEXT OF INTERNATIONALIZATION OF EDUCATION IN RUSSIA: ARCTIC VECTOR, OIL AND GAS DOMINANT
title_full BRAND POTENTIAL OF UNIVERSITY IN THE CONTEXT OF INTERNATIONALIZATION OF EDUCATION IN RUSSIA: ARCTIC VECTOR, OIL AND GAS DOMINANT
title_fullStr BRAND POTENTIAL OF UNIVERSITY IN THE CONTEXT OF INTERNATIONALIZATION OF EDUCATION IN RUSSIA: ARCTIC VECTOR, OIL AND GAS DOMINANT
title_full_unstemmed BRAND POTENTIAL OF UNIVERSITY IN THE CONTEXT OF INTERNATIONALIZATION OF EDUCATION IN RUSSIA: ARCTIC VECTOR, OIL AND GAS DOMINANT
title_sort brand potential of university in the context of internationalization of education in russia: arctic vector, oil and gas dominant
publisher Moscow Polytechnic University
publishDate 2017
url https://doaj.org/article/7b4c654290074be89d1838a84c5b9c60
long_lat ENVELOPE(36.802,36.802,63.118,63.118)
geographic Arctic
Ukhta
geographic_facet Arctic
Ukhta
genre Arctic
genre_facet Arctic
op_source Высшее образование в России, Vol 0, Iss 4, Pp 131-136 (2017)
op_relation https://vovr.elpub.ru/jour/article/view/1020
https://doaj.org/toc/0869-3617
https://doaj.org/toc/2072-0459
0869-3617
2072-0459
https://doaj.org/article/7b4c654290074be89d1838a84c5b9c60
_version_ 1789328082264391680

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