BRAND POTENTIAL OF UNIVERSITY IN THE CONTEXT OF INTERNATIONALIZATION OF EDUCATION IN RUSSIA: ARCTIC VECTOR, OIL AND GAS DOMINANT

The article highlights the aspects of University branding, presents the activities of Ukhta State Technical University aimed at internationalization of education and promotion of USTU brand in the near and far abroad. Special attention is paid to the Arctic vector of University development and oil a...

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Bibliographic Details
Main Authors: O. I. Belyaeva, G. V. Korshunov
Format: Article in Journal/Newspaper
Language:English
Russian
Published: Moscow Polytechnic University 2017
Subjects:
priority project
internationalization of education
ustu brand
socio-communicative technology
brand promotion
oil and gas dominant
the russian arctic
arctic vector of development
Education
L
Arctic
Ukhta
Online Access:https://doaj.org/article/7b4c654290074be89d1838a84c5b9c60
Description
Summary:The article highlights the aspects of University branding, presents the activities of Ukhta State Technical University aimed at internationalization of education and promotion of USTU brand in the near and far abroad. Special attention is paid to the Arctic vector of University development and oil and gas dominant as the components of the brand potential of USTU.

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