Timing of malaria messages for target audience on radio airwaves
Abstract Background Due to the limitations of face-to-face communication to teach families how to manage, control and prevent malaria, national and local malaria programmes try to reach people through the radio. However, information regarding the timing of radio messages for the target audiences is...
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ftdoajarticles:oai:doaj.org/article:6efbdb3165bf41eb96cbf60c91665ad2 2023-05-15T15:07:12+02:00 Timing of malaria messages for target audience on radio airwaves Batwala Vincent Magnussen Pascal Mirembe Justine Mulogo Edgar Nuwaha Fred 2012-08-01T00:00:00Z https://doi.org/10.1186/1475-2875-11-283 https://doaj.org/article/6efbdb3165bf41eb96cbf60c91665ad2 EN eng BMC http://www.malariajournal.com/content/11/1/283 https://doaj.org/toc/1475-2875 doi:10.1186/1475-2875-11-283 1475-2875 https://doaj.org/article/6efbdb3165bf41eb96cbf60c91665ad2 Malaria Journal, Vol 11, Iss 1, p 283 (2012) Arctic medicine. Tropical medicine RC955-962 Infectious and parasitic diseases RC109-216 article 2012 ftdoajarticles https://doi.org/10.1186/1475-2875-11-283 2022-12-30T22:27:41Z Abstract Background Due to the limitations of face-to-face communication to teach families how to manage, control and prevent malaria, national and local malaria programmes try to reach people through the radio. However, information regarding the timing of radio messages for the target audiences is lacking. Methods Within a large-scale trial (Clinicaltrials.gov: NCT00565071), data regarding the time at which people listen to the radio was collected from 1,628 consenting outpatients (and caregivers for minors) attending six rural government primary level health care centres in Bushenyi and Iganga districts of Uganda from February to July 2011. Results The majority of households, 1,099 (67.5%) owned a radio. The majority, 1,221 (86.3%), participants had heard about malaria from the radio. Some participants started listening to the radio at about 06.00 East African local time (EAT). The peak hours at which people listen to the radio are 12.00-14.00 and 18.00-23.00 local time. The median time of listening to the radio by men is 20.00 (inter-quartile range (IQR): 18.30-21.00) and women 19.30 (IQR: 13.00-20.30). Conclusion Planners of malaria radio interventions need to broadcast their messages within the two peak EAT of 12.00-14.00 and 18.00-23.00. Article in Journal/Newspaper Arctic Directory of Open Access Journals: DOAJ Articles Arctic Malaria Journal 11 1 |
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Directory of Open Access Journals: DOAJ Articles |
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English |
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Arctic medicine. Tropical medicine RC955-962 Infectious and parasitic diseases RC109-216 |
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Arctic medicine. Tropical medicine RC955-962 Infectious and parasitic diseases RC109-216 Batwala Vincent Magnussen Pascal Mirembe Justine Mulogo Edgar Nuwaha Fred Timing of malaria messages for target audience on radio airwaves |
topic_facet |
Arctic medicine. Tropical medicine RC955-962 Infectious and parasitic diseases RC109-216 |
description |
Abstract Background Due to the limitations of face-to-face communication to teach families how to manage, control and prevent malaria, national and local malaria programmes try to reach people through the radio. However, information regarding the timing of radio messages for the target audiences is lacking. Methods Within a large-scale trial (Clinicaltrials.gov: NCT00565071), data regarding the time at which people listen to the radio was collected from 1,628 consenting outpatients (and caregivers for minors) attending six rural government primary level health care centres in Bushenyi and Iganga districts of Uganda from February to July 2011. Results The majority of households, 1,099 (67.5%) owned a radio. The majority, 1,221 (86.3%), participants had heard about malaria from the radio. Some participants started listening to the radio at about 06.00 East African local time (EAT). The peak hours at which people listen to the radio are 12.00-14.00 and 18.00-23.00 local time. The median time of listening to the radio by men is 20.00 (inter-quartile range (IQR): 18.30-21.00) and women 19.30 (IQR: 13.00-20.30). Conclusion Planners of malaria radio interventions need to broadcast their messages within the two peak EAT of 12.00-14.00 and 18.00-23.00. |
format |
Article in Journal/Newspaper |
author |
Batwala Vincent Magnussen Pascal Mirembe Justine Mulogo Edgar Nuwaha Fred |
author_facet |
Batwala Vincent Magnussen Pascal Mirembe Justine Mulogo Edgar Nuwaha Fred |
author_sort |
Batwala Vincent |
title |
Timing of malaria messages for target audience on radio airwaves |
title_short |
Timing of malaria messages for target audience on radio airwaves |
title_full |
Timing of malaria messages for target audience on radio airwaves |
title_fullStr |
Timing of malaria messages for target audience on radio airwaves |
title_full_unstemmed |
Timing of malaria messages for target audience on radio airwaves |
title_sort |
timing of malaria messages for target audience on radio airwaves |
publisher |
BMC |
publishDate |
2012 |
url |
https://doi.org/10.1186/1475-2875-11-283 https://doaj.org/article/6efbdb3165bf41eb96cbf60c91665ad2 |
geographic |
Arctic |
geographic_facet |
Arctic |
genre |
Arctic |
genre_facet |
Arctic |
op_source |
Malaria Journal, Vol 11, Iss 1, p 283 (2012) |
op_relation |
http://www.malariajournal.com/content/11/1/283 https://doaj.org/toc/1475-2875 doi:10.1186/1475-2875-11-283 1475-2875 https://doaj.org/article/6efbdb3165bf41eb96cbf60c91665ad2 |
op_doi |
https://doi.org/10.1186/1475-2875-11-283 |
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Malaria Journal |
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11 |
container_issue |
1 |
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1766338754185789440 |