RESEARCH ON THE EVOLUTION OF THE TOP ROMANIAN TRADEMARKS IN THE DOMESTIC MARKET
The paper analyzed the position of the Romanian trademarks using the data provided by Unlock Market Research Company in 2010 and 2014. The statistical parameters: average, variance, standard deviation and variation coefficient, and the Point Method and Comparison Method were used to process the coll...
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ftdoajarticles:oai:doaj.org/article:658ad6bac3e1466b93111cd2a1c91d19 2023-05-15T15:06:07+02:00 RESEARCH ON THE EVOLUTION OF THE TOP ROMANIAN TRADEMARKS IN THE DOMESTIC MARKET Agatha POPESCU 2015-04-01T00:00:00Z https://doaj.org/article/658ad6bac3e1466b93111cd2a1c91d19 EN eng University of Agricultural Sciences and Veterinary Medicine, Bucharest http://managementjournal.usamv.ro/pdf/vol.XV_1/Art55.pdf https://doaj.org/toc/2284-7995 https://doaj.org/toc/2285-3952 2284-7995 2285-3952 https://doaj.org/article/658ad6bac3e1466b93111cd2a1c91d19 Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development, Vol 15, Iss 1, Pp 361-366 (2015) actual situation hierarchy market Romania trademarks trends Agriculture (General) S1-972 article 2015 ftdoajarticles 2022-12-31T13:24:50Z The paper analyzed the position of the Romanian trademarks using the data provided by Unlock Market Research Company in 2010 and 2014. The statistical parameters: average, variance, standard deviation and variation coefficient, and the Point Method and Comparison Method were used to process the collected data. In 2014, among the top 50 brands in Romania's market, the top 10 positions were occupied by the following trademarks: Borsec, Dero, Gerovital, Dorna, Arctic, Dacia, Elmiplant, Aqua Carpatica, Farmec and Petrom. Food industry came on the 1st position with 17 brands and on the 3rd position after telephony and finance and banking, based on the average positions of its trademarks. By field of activity, based on the average position, the 1st three positions were occupied by Machinery construction and Chemical and extractive industry, Alcoholic beverages, and Wood working industry. On the last position was situated Telephony. As a final conclusion, consumers behavior reflected an intensive orientation to the Romanian brands belonging to food industry, care and health sector and also of the appliances for household reflecting a new behavior to assure a higher living standards. Article in Journal/Newspaper Arctic Directory of Open Access Journals: DOAJ Articles Arctic |
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Directory of Open Access Journals: DOAJ Articles |
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topic |
actual situation hierarchy market Romania trademarks trends Agriculture (General) S1-972 |
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actual situation hierarchy market Romania trademarks trends Agriculture (General) S1-972 Agatha POPESCU RESEARCH ON THE EVOLUTION OF THE TOP ROMANIAN TRADEMARKS IN THE DOMESTIC MARKET |
topic_facet |
actual situation hierarchy market Romania trademarks trends Agriculture (General) S1-972 |
description |
The paper analyzed the position of the Romanian trademarks using the data provided by Unlock Market Research Company in 2010 and 2014. The statistical parameters: average, variance, standard deviation and variation coefficient, and the Point Method and Comparison Method were used to process the collected data. In 2014, among the top 50 brands in Romania's market, the top 10 positions were occupied by the following trademarks: Borsec, Dero, Gerovital, Dorna, Arctic, Dacia, Elmiplant, Aqua Carpatica, Farmec and Petrom. Food industry came on the 1st position with 17 brands and on the 3rd position after telephony and finance and banking, based on the average positions of its trademarks. By field of activity, based on the average position, the 1st three positions were occupied by Machinery construction and Chemical and extractive industry, Alcoholic beverages, and Wood working industry. On the last position was situated Telephony. As a final conclusion, consumers behavior reflected an intensive orientation to the Romanian brands belonging to food industry, care and health sector and also of the appliances for household reflecting a new behavior to assure a higher living standards. |
format |
Article in Journal/Newspaper |
author |
Agatha POPESCU |
author_facet |
Agatha POPESCU |
author_sort |
Agatha POPESCU |
title |
RESEARCH ON THE EVOLUTION OF THE TOP ROMANIAN TRADEMARKS IN THE DOMESTIC MARKET |
title_short |
RESEARCH ON THE EVOLUTION OF THE TOP ROMANIAN TRADEMARKS IN THE DOMESTIC MARKET |
title_full |
RESEARCH ON THE EVOLUTION OF THE TOP ROMANIAN TRADEMARKS IN THE DOMESTIC MARKET |
title_fullStr |
RESEARCH ON THE EVOLUTION OF THE TOP ROMANIAN TRADEMARKS IN THE DOMESTIC MARKET |
title_full_unstemmed |
RESEARCH ON THE EVOLUTION OF THE TOP ROMANIAN TRADEMARKS IN THE DOMESTIC MARKET |
title_sort |
research on the evolution of the top romanian trademarks in the domestic market |
publisher |
University of Agricultural Sciences and Veterinary Medicine, Bucharest |
publishDate |
2015 |
url |
https://doaj.org/article/658ad6bac3e1466b93111cd2a1c91d19 |
geographic |
Arctic |
geographic_facet |
Arctic |
genre |
Arctic |
genre_facet |
Arctic |
op_source |
Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development, Vol 15, Iss 1, Pp 361-366 (2015) |
op_relation |
http://managementjournal.usamv.ro/pdf/vol.XV_1/Art55.pdf https://doaj.org/toc/2284-7995 https://doaj.org/toc/2285-3952 2284-7995 2285-3952 https://doaj.org/article/658ad6bac3e1466b93111cd2a1c91d19 |
_version_ |
1766337781530886144 |