Green Intentions: Field Research and Data-Driven Analysis of Customers’ Purchasing Patterns
Sustainability and sustainable consumption have become key factors in the battle with global warming in general and environmental pollution in particular. To motivate consumers to make sustainable purchasing decisions, it is necessary to understand consumers’ attitudes and purchasing behavior toward...
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2022
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ftdoajarticles:oai:doaj.org/article:61fbf1b36c98458db90abf08f9dd225e 2023-05-15T16:49:51+02:00 Green Intentions: Field Research and Data-Driven Analysis of Customers’ Purchasing Patterns Camilla Carpinelli Einar Torfi Einarsson Reynis Anna Sigríður Islind Hlynur Stefánsson María Óskarsdóttir 2022-08-01T00:00:00Z https://doi.org/10.3390/su14169863 https://doaj.org/article/61fbf1b36c98458db90abf08f9dd225e EN eng MDPI AG https://www.mdpi.com/2071-1050/14/16/9863 https://doaj.org/toc/2071-1050 doi:10.3390/su14169863 2071-1050 https://doaj.org/article/61fbf1b36c98458db90abf08f9dd225e Sustainability, Vol 14, Iss 9863, p 9863 (2022) sustainability purchasing behavior data analysis green products green purchase intention Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350 article 2022 ftdoajarticles https://doi.org/10.3390/su14169863 2022-12-30T20:43:38Z Sustainability and sustainable consumption have become key factors in the battle with global warming in general and environmental pollution in particular. To motivate consumers to make sustainable purchasing decisions, it is necessary to understand consumers’ attitudes and purchasing behavior towards green products. This study analyzed if the environmental impact of select products had measurable effects on consumers’ purchasing behavior by analyzing purchasing data from a large retail store in Iceland spanning two years. To gain insight into consumers attitude and intentions towards green products, a survey was conducted which received 166 responses, and will be used in comparison with the purchasing data analysis and testing. The main goal of this study is to analyze the gap between consumers’ intent to consumers’ actual green purchasing. The results of this study will demonstrate that there is an actual difference in this field. Article in Journal/Newspaper Iceland Directory of Open Access Journals: DOAJ Articles Sustainability 14 16 9863 |
institution |
Open Polar |
collection |
Directory of Open Access Journals: DOAJ Articles |
op_collection_id |
ftdoajarticles |
language |
English |
topic |
sustainability purchasing behavior data analysis green products green purchase intention Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350 |
spellingShingle |
sustainability purchasing behavior data analysis green products green purchase intention Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350 Camilla Carpinelli Einar Torfi Einarsson Reynis Anna Sigríður Islind Hlynur Stefánsson María Óskarsdóttir Green Intentions: Field Research and Data-Driven Analysis of Customers’ Purchasing Patterns |
topic_facet |
sustainability purchasing behavior data analysis green products green purchase intention Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350 |
description |
Sustainability and sustainable consumption have become key factors in the battle with global warming in general and environmental pollution in particular. To motivate consumers to make sustainable purchasing decisions, it is necessary to understand consumers’ attitudes and purchasing behavior towards green products. This study analyzed if the environmental impact of select products had measurable effects on consumers’ purchasing behavior by analyzing purchasing data from a large retail store in Iceland spanning two years. To gain insight into consumers attitude and intentions towards green products, a survey was conducted which received 166 responses, and will be used in comparison with the purchasing data analysis and testing. The main goal of this study is to analyze the gap between consumers’ intent to consumers’ actual green purchasing. The results of this study will demonstrate that there is an actual difference in this field. |
format |
Article in Journal/Newspaper |
author |
Camilla Carpinelli Einar Torfi Einarsson Reynis Anna Sigríður Islind Hlynur Stefánsson María Óskarsdóttir |
author_facet |
Camilla Carpinelli Einar Torfi Einarsson Reynis Anna Sigríður Islind Hlynur Stefánsson María Óskarsdóttir |
author_sort |
Camilla Carpinelli |
title |
Green Intentions: Field Research and Data-Driven Analysis of Customers’ Purchasing Patterns |
title_short |
Green Intentions: Field Research and Data-Driven Analysis of Customers’ Purchasing Patterns |
title_full |
Green Intentions: Field Research and Data-Driven Analysis of Customers’ Purchasing Patterns |
title_fullStr |
Green Intentions: Field Research and Data-Driven Analysis of Customers’ Purchasing Patterns |
title_full_unstemmed |
Green Intentions: Field Research and Data-Driven Analysis of Customers’ Purchasing Patterns |
title_sort |
green intentions: field research and data-driven analysis of customers’ purchasing patterns |
publisher |
MDPI AG |
publishDate |
2022 |
url |
https://doi.org/10.3390/su14169863 https://doaj.org/article/61fbf1b36c98458db90abf08f9dd225e |
genre |
Iceland |
genre_facet |
Iceland |
op_source |
Sustainability, Vol 14, Iss 9863, p 9863 (2022) |
op_relation |
https://www.mdpi.com/2071-1050/14/16/9863 https://doaj.org/toc/2071-1050 doi:10.3390/su14169863 2071-1050 https://doaj.org/article/61fbf1b36c98458db90abf08f9dd225e |
op_doi |
https://doi.org/10.3390/su14169863 |
container_title |
Sustainability |
container_volume |
14 |
container_issue |
16 |
container_start_page |
9863 |
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1766040026778435584 |