Marketing research on the study of consumer preferences for sweet dishes
The article presents the analysis research results of the confectionery mass market of production and consumption. A comparative characteristic of the confectionery products consumption by residents of Russia and Europe is carried out, the reasons for the differences in consumption are clarified. An...
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ftdoajarticles:oai:doaj.org/article:532c2e08f9de4ad89f6a217c8243cd39 2023-05-15T17:05:02+02:00 Marketing research on the study of consumer preferences for sweet dishes Kharmich E. E. Brazhnaia I. E. Kulik O. M. Sudak S. N. Korchunov V. V. 2022-01-01T00:00:00Z https://doi.org/10.1051/bioconf/20225200074 https://doaj.org/article/532c2e08f9de4ad89f6a217c8243cd39 EN FR eng fre EDP Sciences https://www.bio-conferences.org/articles/bioconf/pdf/2022/11/bioconf_fies2022_00074.pdf https://doaj.org/toc/2117-4458 2117-4458 doi:10.1051/bioconf/20225200074 https://doaj.org/article/532c2e08f9de4ad89f6a217c8243cd39 BIO Web of Conferences, Vol 52, p 00074 (2022) Microbiology QR1-502 Physiology QP1-981 Zoology QL1-991 article 2022 ftdoajarticles https://doi.org/10.1051/bioconf/20225200074 2022-12-30T21:02:29Z The article presents the analysis research results of the confectionery mass market of production and consumption. A comparative characteristic of the confectionery products consumption by residents of Russia and Europe is carried out, the reasons for the differences in consumption are clarified. An analysis of the confectionery market in Russia in 2015–2019, coronavirus impact assessment on it, and a forecast for 2020–2024, according to “Businesstat” data, is presented. Based on the Russian State Policy goals in the field of healthy nutrition, the production priorities of the raw materials food main types that meet modern quality and safety requirements are determined, the introduction development vector of additional regional raw materials is determined, taking into account the of the region population traditions: berry raw materials, algae (kelp). When conducting marketing research, the methods of qualitative and quantitative analysis were used in this work. Marketing research was conducted using the questionnaire method, the sample size was 100 random respondents. The object of the study was consumer preferences when choosing sweet dishes. The survey examined consumer preferences in the category of sweet dishes: whether consumers of Murmansk region buy sweet dishes, where they buy them, what kind of sweet dishes they prefer, what possible additives would be acceptable and preferable for the consumer, what Murmansk-city and the region residents rely on when choosing and buying a sweet dish. Based on marketing research, the sweet dish producing feasibility that meets the potential consumers requirements and preferences was revealed. The consumers interest in this product type enriched with berries of the Kola Peninsula is established. Article in Journal/Newspaper kola peninsula Directory of Open Access Journals: DOAJ Articles Kola Peninsula Murmansk BIO Web of Conferences 52 00074 |
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Open Polar |
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Directory of Open Access Journals: DOAJ Articles |
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ftdoajarticles |
language |
English French |
topic |
Microbiology QR1-502 Physiology QP1-981 Zoology QL1-991 |
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Microbiology QR1-502 Physiology QP1-981 Zoology QL1-991 Kharmich E. E. Brazhnaia I. E. Kulik O. M. Sudak S. N. Korchunov V. V. Marketing research on the study of consumer preferences for sweet dishes |
topic_facet |
Microbiology QR1-502 Physiology QP1-981 Zoology QL1-991 |
description |
The article presents the analysis research results of the confectionery mass market of production and consumption. A comparative characteristic of the confectionery products consumption by residents of Russia and Europe is carried out, the reasons for the differences in consumption are clarified. An analysis of the confectionery market in Russia in 2015–2019, coronavirus impact assessment on it, and a forecast for 2020–2024, according to “Businesstat” data, is presented. Based on the Russian State Policy goals in the field of healthy nutrition, the production priorities of the raw materials food main types that meet modern quality and safety requirements are determined, the introduction development vector of additional regional raw materials is determined, taking into account the of the region population traditions: berry raw materials, algae (kelp). When conducting marketing research, the methods of qualitative and quantitative analysis were used in this work. Marketing research was conducted using the questionnaire method, the sample size was 100 random respondents. The object of the study was consumer preferences when choosing sweet dishes. The survey examined consumer preferences in the category of sweet dishes: whether consumers of Murmansk region buy sweet dishes, where they buy them, what kind of sweet dishes they prefer, what possible additives would be acceptable and preferable for the consumer, what Murmansk-city and the region residents rely on when choosing and buying a sweet dish. Based on marketing research, the sweet dish producing feasibility that meets the potential consumers requirements and preferences was revealed. The consumers interest in this product type enriched with berries of the Kola Peninsula is established. |
format |
Article in Journal/Newspaper |
author |
Kharmich E. E. Brazhnaia I. E. Kulik O. M. Sudak S. N. Korchunov V. V. |
author_facet |
Kharmich E. E. Brazhnaia I. E. Kulik O. M. Sudak S. N. Korchunov V. V. |
author_sort |
Kharmich E. E. |
title |
Marketing research on the study of consumer preferences for sweet dishes |
title_short |
Marketing research on the study of consumer preferences for sweet dishes |
title_full |
Marketing research on the study of consumer preferences for sweet dishes |
title_fullStr |
Marketing research on the study of consumer preferences for sweet dishes |
title_full_unstemmed |
Marketing research on the study of consumer preferences for sweet dishes |
title_sort |
marketing research on the study of consumer preferences for sweet dishes |
publisher |
EDP Sciences |
publishDate |
2022 |
url |
https://doi.org/10.1051/bioconf/20225200074 https://doaj.org/article/532c2e08f9de4ad89f6a217c8243cd39 |
geographic |
Kola Peninsula Murmansk |
geographic_facet |
Kola Peninsula Murmansk |
genre |
kola peninsula |
genre_facet |
kola peninsula |
op_source |
BIO Web of Conferences, Vol 52, p 00074 (2022) |
op_relation |
https://www.bio-conferences.org/articles/bioconf/pdf/2022/11/bioconf_fies2022_00074.pdf https://doaj.org/toc/2117-4458 2117-4458 doi:10.1051/bioconf/20225200074 https://doaj.org/article/532c2e08f9de4ad89f6a217c8243cd39 |
op_doi |
https://doi.org/10.1051/bioconf/20225200074 |
container_title |
BIO Web of Conferences |
container_volume |
52 |
container_start_page |
00074 |
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1766059412224475136 |