THE ROLE OF PROJECT MANAGEMENT IN THE CREATION AND DEVELOPMENT OF THE TERRITORY’S BRAND

In this article the concept of territory branding is disclosed, the role of events in the development of the territory’s brand is explored, the method of project management is considered as an effective tool for promoting the territory by the analysis of formation and development of well-known brand...

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Bibliographic Details
Main Authors: R. Andreeva, O. Sinyaeva
Format: Article in Journal/Newspaper
Language:English
Russian
Published: Publishing House of the State University of Management 2017
Subjects:
branding
territory’s brand
events
project management
prince2 method
Sociology (General)
HM401-1281
Economics as a science
HB71-74
Yakutsk
Online Access:https://doaj.org/article/51c73ff814dd48ae8c1e63f407489ee6
id ftdoajarticles:oai:doaj.org/article:51c73ff814dd48ae8c1e63f407489ee6
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spelling ftdoajarticles:oai:doaj.org/article:51c73ff814dd48ae8c1e63f407489ee6 2024-09-15T18:40:58+00:00 THE ROLE OF PROJECT MANAGEMENT IN THE CREATION AND DEVELOPMENT OF THE TERRITORY’S BRAND R. Andreeva O. Sinyaeva 2017-07-01T00:00:00Z https://doaj.org/article/51c73ff814dd48ae8c1e63f407489ee6 EN RU eng rus Publishing House of the State University of Management https://vestnik.guu.ru/jour/article/view/768 https://doaj.org/toc/1816-4277 https://doaj.org/toc/2686-8415 1816-4277 2686-8415 https://doaj.org/article/51c73ff814dd48ae8c1e63f407489ee6 Вестник университета, Vol 0, Iss 7-8, Pp 34-41 (2017) branding territory’s brand events project management prince2 method Sociology (General) HM401-1281 Economics as a science HB71-74 article 2017 ftdoajarticles 2024-08-26T15:21:16Z In this article the concept of territory branding is disclosed, the role of events in the development of the territory’s brand is explored, the method of project management is considered as an effective tool for promoting the territory by the analysis of formation and development of well-known brands of territories, such as «Sochi-2014», «EXPO-2017» in Astana, an International sports games (ISG) «Children of Asia in Yakutsk». The experience of the application of PRINCE2 technology (projects in controlled environments version 2) in the creation of the brand ISG «Children of Asia» is studied. Article in Journal/Newspaper Yakutsk Directory of Open Access Journals: DOAJ Articles
institution Open Polar
collection Directory of Open Access Journals: DOAJ Articles
op_collection_id ftdoajarticles
language English
Russian
topic branding
territory’s brand
events
project management
prince2 method
Sociology (General)
HM401-1281
Economics as a science
HB71-74
spellingShingle branding
territory’s brand
events
project management
prince2 method
Sociology (General)
HM401-1281
Economics as a science
HB71-74
R. Andreeva
O. Sinyaeva
THE ROLE OF PROJECT MANAGEMENT IN THE CREATION AND DEVELOPMENT OF THE TERRITORY’S BRAND
topic_facet branding
territory’s brand
events
project management
prince2 method
Sociology (General)
HM401-1281
Economics as a science
HB71-74
description In this article the concept of territory branding is disclosed, the role of events in the development of the territory’s brand is explored, the method of project management is considered as an effective tool for promoting the territory by the analysis of formation and development of well-known brands of territories, such as «Sochi-2014», «EXPO-2017» in Astana, an International sports games (ISG) «Children of Asia in Yakutsk». The experience of the application of PRINCE2 technology (projects in controlled environments version 2) in the creation of the brand ISG «Children of Asia» is studied.
format Article in Journal/Newspaper
author R. Andreeva
O. Sinyaeva
author_facet R. Andreeva
O. Sinyaeva
author_sort R. Andreeva
title THE ROLE OF PROJECT MANAGEMENT IN THE CREATION AND DEVELOPMENT OF THE TERRITORY’S BRAND
title_short THE ROLE OF PROJECT MANAGEMENT IN THE CREATION AND DEVELOPMENT OF THE TERRITORY’S BRAND
title_full THE ROLE OF PROJECT MANAGEMENT IN THE CREATION AND DEVELOPMENT OF THE TERRITORY’S BRAND
title_fullStr THE ROLE OF PROJECT MANAGEMENT IN THE CREATION AND DEVELOPMENT OF THE TERRITORY’S BRAND
title_full_unstemmed THE ROLE OF PROJECT MANAGEMENT IN THE CREATION AND DEVELOPMENT OF THE TERRITORY’S BRAND
title_sort role of project management in the creation and development of the territory’s brand
publisher Publishing House of the State University of Management
publishDate 2017
url https://doaj.org/article/51c73ff814dd48ae8c1e63f407489ee6
genre Yakutsk
genre_facet Yakutsk
op_source Вестник университета, Vol 0, Iss 7-8, Pp 34-41 (2017)
op_relation https://vestnik.guu.ru/jour/article/view/768
https://doaj.org/toc/1816-4277
https://doaj.org/toc/2686-8415
1816-4277
2686-8415
https://doaj.org/article/51c73ff814dd48ae8c1e63f407489ee6
_version_ 1810485362953289728

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