Assessing the Impact of COVID-19 on Consumer Food Safety Perceptions—A Choice-Based Willingness to Pay Study
As the COVID-19 pandemic brings about sudden change in societies across the globe and likely heralds the start of a recession, we examine the pandemic’s impact on consumer food safety perceptions. Due to its origin, COVID-19, likely spurring from an animal-to-human transmission in the context of a w...
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ftdoajarticles:oai:doaj.org/article:465e52176799450c9b5a4fa090d25d67 2023-05-15T15:34:29+02:00 Assessing the Impact of COVID-19 on Consumer Food Safety Perceptions—A Choice-Based Willingness to Pay Study Oliver Meixner Felix Katt 2020-09-01T00:00:00Z https://doi.org/10.3390/su12187270 https://doaj.org/article/465e52176799450c9b5a4fa090d25d67 EN eng MDPI AG https://www.mdpi.com/2071-1050/12/18/7270 https://doaj.org/toc/2071-1050 doi:10.3390/su12187270 2071-1050 https://doaj.org/article/465e52176799450c9b5a4fa090d25d67 Sustainability, Vol 12, Iss 7270, p 7270 (2020) choice-based conjoint analysis (CBCA) willingness to pay (WTP) food safety COVID-19 coronavirus Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350 article 2020 ftdoajarticles https://doi.org/10.3390/su12187270 2022-12-30T20:20:33Z As the COVID-19 pandemic brings about sudden change in societies across the globe and likely heralds the start of a recession, we examine the pandemic’s impact on consumer food safety perceptions. Due to its origin, COVID-19, likely spurring from an animal-to-human transmission in the context of a wet market, may impact consumer food perceptions in similar ways to the avian flu (H5N1) and the swine flu (H1N1). We examine this effect by studying preferences for beef meat in a consumer survey in the United States ( n = 999) using a choice-based experiment. We compare our findings to Lim et al. (2014), who elicited consumer beef willingness to pay (WTP). Additionally, we investigate the impact of the looming recession by analyzing several attributes and their effect on consumer preferences. Our findings suggest that food safety concerns have become more important. As a result, production standards and the country of origin have lost importance. Additionally, we show that the socioeconomic impact for some respondents impacts their shopping preferences. Finally, we outline potential areas for future research as well as managerial implications. Article in Journal/Newspaper Avian flu Directory of Open Access Journals: DOAJ Articles Sustainability 12 18 7270 |
institution |
Open Polar |
collection |
Directory of Open Access Journals: DOAJ Articles |
op_collection_id |
ftdoajarticles |
language |
English |
topic |
choice-based conjoint analysis (CBCA) willingness to pay (WTP) food safety COVID-19 coronavirus Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350 |
spellingShingle |
choice-based conjoint analysis (CBCA) willingness to pay (WTP) food safety COVID-19 coronavirus Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350 Oliver Meixner Felix Katt Assessing the Impact of COVID-19 on Consumer Food Safety Perceptions—A Choice-Based Willingness to Pay Study |
topic_facet |
choice-based conjoint analysis (CBCA) willingness to pay (WTP) food safety COVID-19 coronavirus Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350 |
description |
As the COVID-19 pandemic brings about sudden change in societies across the globe and likely heralds the start of a recession, we examine the pandemic’s impact on consumer food safety perceptions. Due to its origin, COVID-19, likely spurring from an animal-to-human transmission in the context of a wet market, may impact consumer food perceptions in similar ways to the avian flu (H5N1) and the swine flu (H1N1). We examine this effect by studying preferences for beef meat in a consumer survey in the United States ( n = 999) using a choice-based experiment. We compare our findings to Lim et al. (2014), who elicited consumer beef willingness to pay (WTP). Additionally, we investigate the impact of the looming recession by analyzing several attributes and their effect on consumer preferences. Our findings suggest that food safety concerns have become more important. As a result, production standards and the country of origin have lost importance. Additionally, we show that the socioeconomic impact for some respondents impacts their shopping preferences. Finally, we outline potential areas for future research as well as managerial implications. |
format |
Article in Journal/Newspaper |
author |
Oliver Meixner Felix Katt |
author_facet |
Oliver Meixner Felix Katt |
author_sort |
Oliver Meixner |
title |
Assessing the Impact of COVID-19 on Consumer Food Safety Perceptions—A Choice-Based Willingness to Pay Study |
title_short |
Assessing the Impact of COVID-19 on Consumer Food Safety Perceptions—A Choice-Based Willingness to Pay Study |
title_full |
Assessing the Impact of COVID-19 on Consumer Food Safety Perceptions—A Choice-Based Willingness to Pay Study |
title_fullStr |
Assessing the Impact of COVID-19 on Consumer Food Safety Perceptions—A Choice-Based Willingness to Pay Study |
title_full_unstemmed |
Assessing the Impact of COVID-19 on Consumer Food Safety Perceptions—A Choice-Based Willingness to Pay Study |
title_sort |
assessing the impact of covid-19 on consumer food safety perceptions—a choice-based willingness to pay study |
publisher |
MDPI AG |
publishDate |
2020 |
url |
https://doi.org/10.3390/su12187270 https://doaj.org/article/465e52176799450c9b5a4fa090d25d67 |
genre |
Avian flu |
genre_facet |
Avian flu |
op_source |
Sustainability, Vol 12, Iss 7270, p 7270 (2020) |
op_relation |
https://www.mdpi.com/2071-1050/12/18/7270 https://doaj.org/toc/2071-1050 doi:10.3390/su12187270 2071-1050 https://doaj.org/article/465e52176799450c9b5a4fa090d25d67 |
op_doi |
https://doi.org/10.3390/su12187270 |
container_title |
Sustainability |
container_volume |
12 |
container_issue |
18 |
container_start_page |
7270 |
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1766364865010597888 |