Spiritual Entrepreneurship in a Northern Landscape: Spirituality, Tourism and Politics
A cultural turn in the economy has led to growth in what might be called ‘spiritual entrepreneurship’.1 This term refers to entrepreneurs inspired by a New Age philosophy marketing spiritual values such as ‘self-development’, ‘holism’ and ‘deep values’. To shed light on this type of enterprise, the...
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ftdoajarticles:oai:doaj.org/article:44a91ef2ba564cfb97703dedd3239850 2023-05-15T17:43:26+02:00 Spiritual Entrepreneurship in a Northern Landscape: Spirituality, Tourism and Politics Trude Fonneland 2013-01-01T00:00:00Z https://doi.org/10.33356/temenos.7510 https://doaj.org/article/44a91ef2ba564cfb97703dedd3239850 EN eng Finnish Society for the Study of Religion https://journal.fi/temenos/article/view/7510 https://doaj.org/toc/2342-7256 doi:10.33356/temenos.7510 2342-7256 https://doaj.org/article/44a91ef2ba564cfb97703dedd3239850 Temenos, Vol 48, Iss 2 (2013) Religion (General) BL1-50 article 2013 ftdoajarticles https://doi.org/10.33356/temenos.7510 2022-12-31T08:47:02Z A cultural turn in the economy has led to growth in what might be called ‘spiritual entrepreneurship’.1 This term refers to entrepreneurs inspired by a New Age philosophy marketing spiritual values such as ‘self-development’, ‘holism’ and ‘deep values’. To shed light on this type of enterprise, the article examines one of its practitioners; Esther Utsi at Polmakmoen Guesthouse in northern Norway. My focus is on how New Age spirituality is here localized, wrapped in local indigenous culture and landscape, and turned into a commodity with market value for both tourists and conference participants. The staging of spirituality simultaneously involves marketing a vaca- tion destination to outsiders, and is also linked to the formation of a reimagined local identity, and incorporated into the redefinition of images and dreams about the northern region. Keywords: spiritual entrepreneurship, New Age, tourism, indigenous spirituality, local reinvention Article in Journal/Newspaper Northern Norway Directory of Open Access Journals: DOAJ Articles Norway Esther ENVELOPE(-57.700,-57.700,-61.917,-61.917) Temenos - Nordic Journal of Comparative Religion 48 2 |
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Open Polar |
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Directory of Open Access Journals: DOAJ Articles |
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ftdoajarticles |
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English |
topic |
Religion (General) BL1-50 |
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Religion (General) BL1-50 Trude Fonneland Spiritual Entrepreneurship in a Northern Landscape: Spirituality, Tourism and Politics |
topic_facet |
Religion (General) BL1-50 |
description |
A cultural turn in the economy has led to growth in what might be called ‘spiritual entrepreneurship’.1 This term refers to entrepreneurs inspired by a New Age philosophy marketing spiritual values such as ‘self-development’, ‘holism’ and ‘deep values’. To shed light on this type of enterprise, the article examines one of its practitioners; Esther Utsi at Polmakmoen Guesthouse in northern Norway. My focus is on how New Age spirituality is here localized, wrapped in local indigenous culture and landscape, and turned into a commodity with market value for both tourists and conference participants. The staging of spirituality simultaneously involves marketing a vaca- tion destination to outsiders, and is also linked to the formation of a reimagined local identity, and incorporated into the redefinition of images and dreams about the northern region. Keywords: spiritual entrepreneurship, New Age, tourism, indigenous spirituality, local reinvention |
format |
Article in Journal/Newspaper |
author |
Trude Fonneland |
author_facet |
Trude Fonneland |
author_sort |
Trude Fonneland |
title |
Spiritual Entrepreneurship in a Northern Landscape: Spirituality, Tourism and Politics |
title_short |
Spiritual Entrepreneurship in a Northern Landscape: Spirituality, Tourism and Politics |
title_full |
Spiritual Entrepreneurship in a Northern Landscape: Spirituality, Tourism and Politics |
title_fullStr |
Spiritual Entrepreneurship in a Northern Landscape: Spirituality, Tourism and Politics |
title_full_unstemmed |
Spiritual Entrepreneurship in a Northern Landscape: Spirituality, Tourism and Politics |
title_sort |
spiritual entrepreneurship in a northern landscape: spirituality, tourism and politics |
publisher |
Finnish Society for the Study of Religion |
publishDate |
2013 |
url |
https://doi.org/10.33356/temenos.7510 https://doaj.org/article/44a91ef2ba564cfb97703dedd3239850 |
long_lat |
ENVELOPE(-57.700,-57.700,-61.917,-61.917) |
geographic |
Norway Esther |
geographic_facet |
Norway Esther |
genre |
Northern Norway |
genre_facet |
Northern Norway |
op_source |
Temenos, Vol 48, Iss 2 (2013) |
op_relation |
https://journal.fi/temenos/article/view/7510 https://doaj.org/toc/2342-7256 doi:10.33356/temenos.7510 2342-7256 https://doaj.org/article/44a91ef2ba564cfb97703dedd3239850 |
op_doi |
https://doi.org/10.33356/temenos.7510 |
container_title |
Temenos - Nordic Journal of Comparative Religion |
container_volume |
48 |
container_issue |
2 |
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1766145500841508864 |