Testing the Effectiveness of Enhanced Alcohol Warning Labels and Modifications Resulting From Alcohol Industry Interference in Yukon, Canada: Protocol for a Quasi-Experimental Study
BackgroundAlcohol warning labels are a promising, well-targeted strategy to increase public awareness of alcohol-related health risks and support more informed and safer use. However, evidence of their effectiveness in real-world settings remains limited and inconclusive. ObjectiveThis paper present...
Published in: | JMIR Research Protocols |
---|---|
Main Authors: | , , , , , , , , , |
Format: | Article in Journal/Newspaper |
Language: | English |
Published: |
JMIR Publications
2020
|
Subjects: | |
Online Access: | https://doi.org/10.2196/16320 https://doaj.org/article/30badef103e1446699bf4ced21d7a6f1 |
id |
ftdoajarticles:oai:doaj.org/article:30badef103e1446699bf4ced21d7a6f1 |
---|---|
record_format |
openpolar |
spelling |
ftdoajarticles:oai:doaj.org/article:30badef103e1446699bf4ced21d7a6f1 2023-05-15T17:46:46+02:00 Testing the Effectiveness of Enhanced Alcohol Warning Labels and Modifications Resulting From Alcohol Industry Interference in Yukon, Canada: Protocol for a Quasi-Experimental Study Vallance, Kate Stockwell, Timothy Hammond, David Shokar, Simran Schoueri-Mychasiw, Nour Greenfield, Thomas McGavock, Jonathan Zhao, Jinhui Weerasinghe, Ashini Hobin, Erin 2020-01-01T00:00:00Z https://doi.org/10.2196/16320 https://doaj.org/article/30badef103e1446699bf4ced21d7a6f1 EN eng JMIR Publications https://www.researchprotocols.org/2020/1/e16320 https://doaj.org/toc/1929-0748 1929-0748 doi:10.2196/16320 https://doaj.org/article/30badef103e1446699bf4ced21d7a6f1 JMIR Research Protocols, Vol 9, Iss 1, p e16320 (2020) Medicine R Computer applications to medicine. Medical informatics R858-859.7 article 2020 ftdoajarticles https://doi.org/10.2196/16320 2022-12-31T09:51:36Z BackgroundAlcohol warning labels are a promising, well-targeted strategy to increase public awareness of alcohol-related health risks and support more informed and safer use. However, evidence of their effectiveness in real-world settings remains limited and inconclusive. ObjectiveThis paper presents a protocol for a real-world study examining the population-level impact of enhanced alcohol warning labels with a cancer message; national drinking guidelines; and standard drink information on attention, processing, and alcohol-related behaviors among consumers in Canada. Postimplementation modifications to the original protocol due to interference by national alcohol industry representatives are also described. MethodsThis quasi-experimental study involved partnering with local governments in two northern Canadian territories already applying alcohol warning labels on alcohol containers for sale in liquor stores. The study tested an 8-month intervention consisting of three new enhanced, rotating alcohol warning labels in an intervention site (Whitehorse, Yukon) relative to a comparison site (Yellowknife, Northwest Territories) where labelling practices would remain unchanged. Pre-post surveys were conducted at both sites to measure changes in awareness and processing of label messages, alcohol-related knowledge, and behaviors. Liquor store transaction data were collected from both sites to assess changes in population-level alcohol consumption. The intervention was successfully implemented for 1 month before it was halted due to complaints from the alcohol industry. The government of the intervention site allowed the study to proceed after a 2-month pause, on the condition that the cancer warning label was removed from rotation. Modifications to the protocol included applying the two remaining enhanced labels for the balance of the intervention and adding a third wave of surveys during the 2-month pause to capture any impact of the cancer label. ResultsThis study protocol describes a real-world quasi-experimental ... Article in Journal/Newspaper Northwest Territories Whitehorse Yellowknife Yukon Directory of Open Access Journals: DOAJ Articles Yukon Northwest Territories Yellowknife Canada JMIR Research Protocols 9 1 e16320 |
institution |
Open Polar |
collection |
Directory of Open Access Journals: DOAJ Articles |
op_collection_id |
ftdoajarticles |
language |
English |
topic |
Medicine R Computer applications to medicine. Medical informatics R858-859.7 |
spellingShingle |
Medicine R Computer applications to medicine. Medical informatics R858-859.7 Vallance, Kate Stockwell, Timothy Hammond, David Shokar, Simran Schoueri-Mychasiw, Nour Greenfield, Thomas McGavock, Jonathan Zhao, Jinhui Weerasinghe, Ashini Hobin, Erin Testing the Effectiveness of Enhanced Alcohol Warning Labels and Modifications Resulting From Alcohol Industry Interference in Yukon, Canada: Protocol for a Quasi-Experimental Study |
topic_facet |
Medicine R Computer applications to medicine. Medical informatics R858-859.7 |
description |
BackgroundAlcohol warning labels are a promising, well-targeted strategy to increase public awareness of alcohol-related health risks and support more informed and safer use. However, evidence of their effectiveness in real-world settings remains limited and inconclusive. ObjectiveThis paper presents a protocol for a real-world study examining the population-level impact of enhanced alcohol warning labels with a cancer message; national drinking guidelines; and standard drink information on attention, processing, and alcohol-related behaviors among consumers in Canada. Postimplementation modifications to the original protocol due to interference by national alcohol industry representatives are also described. MethodsThis quasi-experimental study involved partnering with local governments in two northern Canadian territories already applying alcohol warning labels on alcohol containers for sale in liquor stores. The study tested an 8-month intervention consisting of three new enhanced, rotating alcohol warning labels in an intervention site (Whitehorse, Yukon) relative to a comparison site (Yellowknife, Northwest Territories) where labelling practices would remain unchanged. Pre-post surveys were conducted at both sites to measure changes in awareness and processing of label messages, alcohol-related knowledge, and behaviors. Liquor store transaction data were collected from both sites to assess changes in population-level alcohol consumption. The intervention was successfully implemented for 1 month before it was halted due to complaints from the alcohol industry. The government of the intervention site allowed the study to proceed after a 2-month pause, on the condition that the cancer warning label was removed from rotation. Modifications to the protocol included applying the two remaining enhanced labels for the balance of the intervention and adding a third wave of surveys during the 2-month pause to capture any impact of the cancer label. ResultsThis study protocol describes a real-world quasi-experimental ... |
format |
Article in Journal/Newspaper |
author |
Vallance, Kate Stockwell, Timothy Hammond, David Shokar, Simran Schoueri-Mychasiw, Nour Greenfield, Thomas McGavock, Jonathan Zhao, Jinhui Weerasinghe, Ashini Hobin, Erin |
author_facet |
Vallance, Kate Stockwell, Timothy Hammond, David Shokar, Simran Schoueri-Mychasiw, Nour Greenfield, Thomas McGavock, Jonathan Zhao, Jinhui Weerasinghe, Ashini Hobin, Erin |
author_sort |
Vallance, Kate |
title |
Testing the Effectiveness of Enhanced Alcohol Warning Labels and Modifications Resulting From Alcohol Industry Interference in Yukon, Canada: Protocol for a Quasi-Experimental Study |
title_short |
Testing the Effectiveness of Enhanced Alcohol Warning Labels and Modifications Resulting From Alcohol Industry Interference in Yukon, Canada: Protocol for a Quasi-Experimental Study |
title_full |
Testing the Effectiveness of Enhanced Alcohol Warning Labels and Modifications Resulting From Alcohol Industry Interference in Yukon, Canada: Protocol for a Quasi-Experimental Study |
title_fullStr |
Testing the Effectiveness of Enhanced Alcohol Warning Labels and Modifications Resulting From Alcohol Industry Interference in Yukon, Canada: Protocol for a Quasi-Experimental Study |
title_full_unstemmed |
Testing the Effectiveness of Enhanced Alcohol Warning Labels and Modifications Resulting From Alcohol Industry Interference in Yukon, Canada: Protocol for a Quasi-Experimental Study |
title_sort |
testing the effectiveness of enhanced alcohol warning labels and modifications resulting from alcohol industry interference in yukon, canada: protocol for a quasi-experimental study |
publisher |
JMIR Publications |
publishDate |
2020 |
url |
https://doi.org/10.2196/16320 https://doaj.org/article/30badef103e1446699bf4ced21d7a6f1 |
geographic |
Yukon Northwest Territories Yellowknife Canada |
geographic_facet |
Yukon Northwest Territories Yellowknife Canada |
genre |
Northwest Territories Whitehorse Yellowknife Yukon |
genre_facet |
Northwest Territories Whitehorse Yellowknife Yukon |
op_source |
JMIR Research Protocols, Vol 9, Iss 1, p e16320 (2020) |
op_relation |
https://www.researchprotocols.org/2020/1/e16320 https://doaj.org/toc/1929-0748 1929-0748 doi:10.2196/16320 https://doaj.org/article/30badef103e1446699bf4ced21d7a6f1 |
op_doi |
https://doi.org/10.2196/16320 |
container_title |
JMIR Research Protocols |
container_volume |
9 |
container_issue |
1 |
container_start_page |
e16320 |
_version_ |
1766150606798454784 |