Trends in the profile of blood donors at a large blood center in the city of São Paulo, Brazil
OBJECTIVE: To describe the trends in the profile of blood donors from 1995 through 2001 at a large blood center in the city of São Paulo, Brazil, particularly following the initiation in 1998 of marketing strategies aimed at substituting replacement donors with altruistic repeat donors. METHODS: Usi...
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Pan American Health Organization
2003
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ftdoajarticles:oai:doaj.org/article:2aa20ee7483940d6bac75b8807c066f4 2023-05-15T15:13:39+02:00 Trends in the profile of blood donors at a large blood center in the city of São Paulo, Brazil Gonçalez Thelma Sabino Ester C. Chamone Dalton F. 2003-01-01T00:00:00Z https://doaj.org/article/2aa20ee7483940d6bac75b8807c066f4 EN ES PT eng spa por Pan American Health Organization http://www.scielosp.org/scielo.php?script=sci_arttext&pid=S1020-49892003000200016 https://doaj.org/toc/1020-4989 1020-4989 https://doaj.org/article/2aa20ee7483940d6bac75b8807c066f4 Revista Panamericana de Salud Pública, Vol 13, Iss 2-3, Pp 144-148 (2003) Blood banks blood donors social marketing Brazil Medicine R Arctic medicine. Tropical medicine RC955-962 Public aspects of medicine RA1-1270 article 2003 ftdoajarticles 2023-01-08T01:29:53Z OBJECTIVE: To describe the trends in the profile of blood donors from 1995 through 2001 at a large blood center in the city of São Paulo, Brazil, particularly following the initiation in 1998 of marketing strategies aimed at substituting replacement donors with altruistic repeat donors. METHODS: Using an information system that had been established at the Pro-Blood Foundation/Blood Center of São Paulo (Fundação Pró-Sangue/Hemocentro de São Paulo) in 1994, we collected information on sex, age, and type of donation for the years 1995-2001. We classified blood donors as either replacement blood donors (if they stated that the reason for donating was that they had a friend or relative in the hospital) or as altruistic donors. First-time blood donors were those who had not donated in our institution since the establishment of the information system. RESULTS: The percentage of repeat altruistic blood donors increased over time as first-time replacement donors declined for both genders. The proportion of altruistic donors climbed from 20% of all blood donors in 1995 to 57% in 2001. In 2001, first-time blood donors represented only 52% of all donors, as contrasted to 88% in 1995. Female donors increased from 20% to 37% of the donors over the period studied. CONCLUSIONS: Our data provide evidence that the São Paulo population has responded well to the marketing strategies that have been introduced in our institution. We believe that similar promotional efforts elsewhere in Brazil would produce comparable, positive results. Article in Journal/Newspaper Arctic Directory of Open Access Journals: DOAJ Articles Arctic |
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Directory of Open Access Journals: DOAJ Articles |
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English Spanish Portuguese |
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Blood banks blood donors social marketing Brazil Medicine R Arctic medicine. Tropical medicine RC955-962 Public aspects of medicine RA1-1270 |
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Blood banks blood donors social marketing Brazil Medicine R Arctic medicine. Tropical medicine RC955-962 Public aspects of medicine RA1-1270 Gonçalez Thelma Sabino Ester C. Chamone Dalton F. Trends in the profile of blood donors at a large blood center in the city of São Paulo, Brazil |
topic_facet |
Blood banks blood donors social marketing Brazil Medicine R Arctic medicine. Tropical medicine RC955-962 Public aspects of medicine RA1-1270 |
description |
OBJECTIVE: To describe the trends in the profile of blood donors from 1995 through 2001 at a large blood center in the city of São Paulo, Brazil, particularly following the initiation in 1998 of marketing strategies aimed at substituting replacement donors with altruistic repeat donors. METHODS: Using an information system that had been established at the Pro-Blood Foundation/Blood Center of São Paulo (Fundação Pró-Sangue/Hemocentro de São Paulo) in 1994, we collected information on sex, age, and type of donation for the years 1995-2001. We classified blood donors as either replacement blood donors (if they stated that the reason for donating was that they had a friend or relative in the hospital) or as altruistic donors. First-time blood donors were those who had not donated in our institution since the establishment of the information system. RESULTS: The percentage of repeat altruistic blood donors increased over time as first-time replacement donors declined for both genders. The proportion of altruistic donors climbed from 20% of all blood donors in 1995 to 57% in 2001. In 2001, first-time blood donors represented only 52% of all donors, as contrasted to 88% in 1995. Female donors increased from 20% to 37% of the donors over the period studied. CONCLUSIONS: Our data provide evidence that the São Paulo population has responded well to the marketing strategies that have been introduced in our institution. We believe that similar promotional efforts elsewhere in Brazil would produce comparable, positive results. |
format |
Article in Journal/Newspaper |
author |
Gonçalez Thelma Sabino Ester C. Chamone Dalton F. |
author_facet |
Gonçalez Thelma Sabino Ester C. Chamone Dalton F. |
author_sort |
Gonçalez Thelma |
title |
Trends in the profile of blood donors at a large blood center in the city of São Paulo, Brazil |
title_short |
Trends in the profile of blood donors at a large blood center in the city of São Paulo, Brazil |
title_full |
Trends in the profile of blood donors at a large blood center in the city of São Paulo, Brazil |
title_fullStr |
Trends in the profile of blood donors at a large blood center in the city of São Paulo, Brazil |
title_full_unstemmed |
Trends in the profile of blood donors at a large blood center in the city of São Paulo, Brazil |
title_sort |
trends in the profile of blood donors at a large blood center in the city of são paulo, brazil |
publisher |
Pan American Health Organization |
publishDate |
2003 |
url |
https://doaj.org/article/2aa20ee7483940d6bac75b8807c066f4 |
geographic |
Arctic |
geographic_facet |
Arctic |
genre |
Arctic |
genre_facet |
Arctic |
op_source |
Revista Panamericana de Salud Pública, Vol 13, Iss 2-3, Pp 144-148 (2003) |
op_relation |
http://www.scielosp.org/scielo.php?script=sci_arttext&pid=S1020-49892003000200016 https://doaj.org/toc/1020-4989 1020-4989 https://doaj.org/article/2aa20ee7483940d6bac75b8807c066f4 |
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