Princess Elisabeth Antarctica: an International Polar Year outreach and media success story
One of the priorities of the fourth International Polar Year (IPY) was to increase awareness of the polar regions and polar science among the general public through education, communication and other forms of outreach. This paper reports on the media coverage of Princess Elisabeth Antarctica (PEA),...
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Norwegian Polar Institute
2011
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ftdoajarticles:oai:doaj.org/article:2a7335a41bcf40d9b6ba1f34896f32df 2023-05-15T13:40:09+02:00 Princess Elisabeth Antarctica: an International Polar Year outreach and media success story Joseph Cheek Ben Huyge Jean de Pomereu 2011-12-01T00:00:00Z https://doi.org/10.3402/polar.v30i0.11153 https://doaj.org/article/2a7335a41bcf40d9b6ba1f34896f32df EN eng Norwegian Polar Institute http://www.polarresearch.net/index.php/polar/article/view/11153/pdf_1 https://doaj.org/toc/0800-0395 https://doaj.org/toc/1751-8369 doi:10.3402/polar.v30i0.11153 0800-0395 1751-8369 https://doaj.org/article/2a7335a41bcf40d9b6ba1f34896f32df Polar Research, Vol 30, Iss 0, Pp 1-14 (2011) Media and outreach media strategy Antarctic research stations energy management system renewable energy reducing environmental footprint Environmental sciences GE1-350 Oceanography GC1-1581 article 2011 ftdoajarticles https://doi.org/10.3402/polar.v30i0.11153 2022-12-31T13:24:32Z One of the priorities of the fourth International Polar Year (IPY) was to increase awareness of the polar regions and polar science among the general public through education, communication and other forms of outreach. This paper reports on the media coverage of Princess Elisabeth Antarctica (PEA), Belgium's “zero-emission” Antarctic research station designed by the non-profit International Polar Foundation (IPF) to run on wind and solar energy and to employ state-of-the-art forms of energy management and other “green” technology. This paper provides background information on PEA, a review of IPF's media strategy for the project, a description of media coverage of the station and a discussion of the way in which the IPF's main messages were reported in the media. IPF staff surveyed approximately 300 media reports released between February 2004, when the PEA project was announced to the general public, and June 2010, when the IPF presented their findings at the IPY conference in Oslo. PEA was featured 580 times in print and web media in Belgium, and 303 times outside Belgium. Major international agencies such as the Associated Press, Agence France Presse, the BBC, Al-Jazeera and Reuters covered the project. On television and radio, PEA was featured in news broadcasts from all four major television networks in Belgium, most major radio stations and 34 different television and radio news outlets outside Belgium. The paper concludes that the media coverage for PEA was significant and suggests reasons why the project was so widely reported. Article in Journal/Newspaper Antarc* Antarctic Antarctica International Polar Year IPY Polar Research Directory of Open Access Journals: DOAJ Articles Antarctic Polar Research 30 1 11153 |
institution |
Open Polar |
collection |
Directory of Open Access Journals: DOAJ Articles |
op_collection_id |
ftdoajarticles |
language |
English |
topic |
Media and outreach media strategy Antarctic research stations energy management system renewable energy reducing environmental footprint Environmental sciences GE1-350 Oceanography GC1-1581 |
spellingShingle |
Media and outreach media strategy Antarctic research stations energy management system renewable energy reducing environmental footprint Environmental sciences GE1-350 Oceanography GC1-1581 Joseph Cheek Ben Huyge Jean de Pomereu Princess Elisabeth Antarctica: an International Polar Year outreach and media success story |
topic_facet |
Media and outreach media strategy Antarctic research stations energy management system renewable energy reducing environmental footprint Environmental sciences GE1-350 Oceanography GC1-1581 |
description |
One of the priorities of the fourth International Polar Year (IPY) was to increase awareness of the polar regions and polar science among the general public through education, communication and other forms of outreach. This paper reports on the media coverage of Princess Elisabeth Antarctica (PEA), Belgium's “zero-emission” Antarctic research station designed by the non-profit International Polar Foundation (IPF) to run on wind and solar energy and to employ state-of-the-art forms of energy management and other “green” technology. This paper provides background information on PEA, a review of IPF's media strategy for the project, a description of media coverage of the station and a discussion of the way in which the IPF's main messages were reported in the media. IPF staff surveyed approximately 300 media reports released between February 2004, when the PEA project was announced to the general public, and June 2010, when the IPF presented their findings at the IPY conference in Oslo. PEA was featured 580 times in print and web media in Belgium, and 303 times outside Belgium. Major international agencies such as the Associated Press, Agence France Presse, the BBC, Al-Jazeera and Reuters covered the project. On television and radio, PEA was featured in news broadcasts from all four major television networks in Belgium, most major radio stations and 34 different television and radio news outlets outside Belgium. The paper concludes that the media coverage for PEA was significant and suggests reasons why the project was so widely reported. |
format |
Article in Journal/Newspaper |
author |
Joseph Cheek Ben Huyge Jean de Pomereu |
author_facet |
Joseph Cheek Ben Huyge Jean de Pomereu |
author_sort |
Joseph Cheek |
title |
Princess Elisabeth Antarctica: an International Polar Year outreach and media success story |
title_short |
Princess Elisabeth Antarctica: an International Polar Year outreach and media success story |
title_full |
Princess Elisabeth Antarctica: an International Polar Year outreach and media success story |
title_fullStr |
Princess Elisabeth Antarctica: an International Polar Year outreach and media success story |
title_full_unstemmed |
Princess Elisabeth Antarctica: an International Polar Year outreach and media success story |
title_sort |
princess elisabeth antarctica: an international polar year outreach and media success story |
publisher |
Norwegian Polar Institute |
publishDate |
2011 |
url |
https://doi.org/10.3402/polar.v30i0.11153 https://doaj.org/article/2a7335a41bcf40d9b6ba1f34896f32df |
geographic |
Antarctic |
geographic_facet |
Antarctic |
genre |
Antarc* Antarctic Antarctica International Polar Year IPY Polar Research |
genre_facet |
Antarc* Antarctic Antarctica International Polar Year IPY Polar Research |
op_source |
Polar Research, Vol 30, Iss 0, Pp 1-14 (2011) |
op_relation |
http://www.polarresearch.net/index.php/polar/article/view/11153/pdf_1 https://doaj.org/toc/0800-0395 https://doaj.org/toc/1751-8369 doi:10.3402/polar.v30i0.11153 0800-0395 1751-8369 https://doaj.org/article/2a7335a41bcf40d9b6ba1f34896f32df |
op_doi |
https://doi.org/10.3402/polar.v30i0.11153 |
container_title |
Polar Research |
container_volume |
30 |
container_issue |
1 |
container_start_page |
11153 |
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1766128649792126976 |