The (re)configuration language communication: An analysis of institutional fan pages on Facebook
The research aims to analyze the language used by communication professionals in the digital social network Facebook, with the hypothesis that the language of institutional communication is being reconfigured significantly by the digital social networks. For such, qualitative research have done to i...
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2015
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ftdoajarticles:oai:doaj.org/article:232e0e071dc5494aa95db894220f8e05 2023-05-15T13:37:12+02:00 The (re)configuration language communication: An analysis of institutional fan pages on Facebook Tanisse Paes Bóvio Barcelos Cortes 2015-02-01T00:00:00Z https://doi.org/10.5935/4997 https://doaj.org/article/232e0e071dc5494aa95db894220f8e05 EN ES PT eng spa por Essentia Editora IFFluminense http://essentiaeditora.iff.edu.br/index.php/vertices/article/view/4997 https://doaj.org/toc/1415-2843 https://doaj.org/toc/1809-2667 1415-2843 1809-2667 doi:10.5935/4997 https://doaj.org/article/232e0e071dc5494aa95db894220f8e05 Vértices, Vol 16, Iss 2, Pp 251-252 (2015) Language Social Communication Information and Communication Technology Forms of Communication Digital Social Networks Science (General) Q1-390 Social sciences (General) H1-99 article 2015 ftdoajarticles https://doi.org/10.5935/4997 2022-12-31T05:50:04Z The research aims to analyze the language used by communication professionals in the digital social network Facebook, with the hypothesis that the language of institutional communication is being reconfigured significantly by the digital social networks. For such, qualitative research have done to identify concepts that are interwoven with the theme of the study and are the keys to their development, such as development of communication and language; internet and digital social networks, in addition to theoretical studies of arrays of language and thought, language functions; reconfiguration of language; among others. And also were made exploratory research by the scarcity of reflections on the theme and the delimitation of the sample being analyzed two fan pages of brands Guaraná Antarctica and Banco Itaú. Moreover, descriptive research have been done through systematic observation in the time interval determined for one month – December 2013, being analyzed the language used in these pages by the criteria of linguistic style, form, content and function of language, to the consequent consideration of the “objects” analyzed. Among the results of the work is presented as a particularity, in Facebook, the presence of verbal, visual, sonorous language and their hybridizations, and referential, conative and emotive functions of language, in a kind of unimídia that adds interactivity and hypertextuality. Article in Journal/Newspaper Antarc* Antarctica Directory of Open Access Journals: DOAJ Articles |
institution |
Open Polar |
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Directory of Open Access Journals: DOAJ Articles |
op_collection_id |
ftdoajarticles |
language |
English Spanish Portuguese |
topic |
Language Social Communication Information and Communication Technology Forms of Communication Digital Social Networks Science (General) Q1-390 Social sciences (General) H1-99 |
spellingShingle |
Language Social Communication Information and Communication Technology Forms of Communication Digital Social Networks Science (General) Q1-390 Social sciences (General) H1-99 Tanisse Paes Bóvio Barcelos Cortes The (re)configuration language communication: An analysis of institutional fan pages on Facebook |
topic_facet |
Language Social Communication Information and Communication Technology Forms of Communication Digital Social Networks Science (General) Q1-390 Social sciences (General) H1-99 |
description |
The research aims to analyze the language used by communication professionals in the digital social network Facebook, with the hypothesis that the language of institutional communication is being reconfigured significantly by the digital social networks. For such, qualitative research have done to identify concepts that are interwoven with the theme of the study and are the keys to their development, such as development of communication and language; internet and digital social networks, in addition to theoretical studies of arrays of language and thought, language functions; reconfiguration of language; among others. And also were made exploratory research by the scarcity of reflections on the theme and the delimitation of the sample being analyzed two fan pages of brands Guaraná Antarctica and Banco Itaú. Moreover, descriptive research have been done through systematic observation in the time interval determined for one month – December 2013, being analyzed the language used in these pages by the criteria of linguistic style, form, content and function of language, to the consequent consideration of the “objects” analyzed. Among the results of the work is presented as a particularity, in Facebook, the presence of verbal, visual, sonorous language and their hybridizations, and referential, conative and emotive functions of language, in a kind of unimídia that adds interactivity and hypertextuality. |
format |
Article in Journal/Newspaper |
author |
Tanisse Paes Bóvio Barcelos Cortes |
author_facet |
Tanisse Paes Bóvio Barcelos Cortes |
author_sort |
Tanisse Paes Bóvio Barcelos Cortes |
title |
The (re)configuration language communication: An analysis of institutional fan pages on Facebook |
title_short |
The (re)configuration language communication: An analysis of institutional fan pages on Facebook |
title_full |
The (re)configuration language communication: An analysis of institutional fan pages on Facebook |
title_fullStr |
The (re)configuration language communication: An analysis of institutional fan pages on Facebook |
title_full_unstemmed |
The (re)configuration language communication: An analysis of institutional fan pages on Facebook |
title_sort |
(re)configuration language communication: an analysis of institutional fan pages on facebook |
publisher |
Essentia Editora IFFluminense |
publishDate |
2015 |
url |
https://doi.org/10.5935/4997 https://doaj.org/article/232e0e071dc5494aa95db894220f8e05 |
genre |
Antarc* Antarctica |
genre_facet |
Antarc* Antarctica |
op_source |
Vértices, Vol 16, Iss 2, Pp 251-252 (2015) |
op_relation |
http://essentiaeditora.iff.edu.br/index.php/vertices/article/view/4997 https://doaj.org/toc/1415-2843 https://doaj.org/toc/1809-2667 1415-2843 1809-2667 doi:10.5935/4997 https://doaj.org/article/232e0e071dc5494aa95db894220f8e05 |
op_doi |
https://doi.org/10.5935/4997 |
_version_ |
1766089145881460736 |