Keen are the eyes of the visitors, or are they?
Image is a comprehensive concept and can have different meaning depending on circumstances. The first messages that a country transmits is often through the image it has as a tourist destination. That image can influence how outside parties see and evaluate the country in other areas and thereby aff...
Published in: | Icelandic Review of Politics & Administration |
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University of Iceland
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Online Access: | https://doi.org/10.13177/irpa.a.2011.7.1.7 https://doaj.org/article/171b57d5fe6a4eb7821ed9610998f4c9 |
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ftdoajarticles:oai:doaj.org/article:171b57d5fe6a4eb7821ed9610998f4c9 2023-05-15T16:47:30+02:00 Keen are the eyes of the visitors, or are they? Þórhallur Guðlaugsson Elísabet Eydís Leósdóttir 2013-07-01T00:00:00Z https://doi.org/10.13177/irpa.a.2011.7.1.7 https://doaj.org/article/171b57d5fe6a4eb7821ed9610998f4c9 EN IS eng ice University of Iceland http://www.irpa.is/article/view/1125 https://doaj.org/toc/1670-6803 https://doaj.org/toc/1670-679X 1670-6803 1670-679X doi:10.13177/irpa.a.2011.7.1.7 https://doaj.org/article/171b57d5fe6a4eb7821ed9610998f4c9 Stjórnmál og Stjórnsýsla, Vol 7, Iss 1, Pp 117-136 (2013) Political institutions and public administration (General) JF20-2112 Political science (General) JA1-92 article 2013 ftdoajarticles https://doi.org/10.13177/irpa.a.2011.7.1.7 2022-12-31T14:07:39Z Image is a comprehensive concept and can have different meaning depending on circumstances. The first messages that a country transmits is often through the image it has as a tourist destination. That image can influence how outside parties see and evaluate the country in other areas and thereby affect the building of its image in general. The image of a destination also helps create desires and/or wants among tourists and can affect the destination´s attractiveness since tourists are more likely to choose destinations that are thought to have a more positive image. Image is a subjective concept and its measurement can therefore be difficult. At the same time a number of authors have been writing about the importance of measuring it. The main objective of this research is to study the image of Iceland in the eyes of foreign tourists and compare the findings to earlier research as well as the perception of Icelanders themselves. Questionnaires were used and the findings are presented with the aid of perceptual maps. The main findings are, that on the whole, the image of Iceland is thought to be strong and distinctive and in accordance with earlier research. Natural beauty and landscape are very strongly related to the image and in addition to being considered a safe and friendly place to visit it is thought possible to experience adventures. Both groups hold similar images of Iceland but there are some differences. In general the image is stronger among tourists than Icelanders themselves. In this respect it is necessary to realize that the sample among the Icelanders was a convenience sample since a large part of it was university students. It still is interesting how similar the findings are. Article in Journal/Newspaper Iceland Directory of Open Access Journals: DOAJ Articles Icelandic Review of Politics & Administration 7 1 117 |
institution |
Open Polar |
collection |
Directory of Open Access Journals: DOAJ Articles |
op_collection_id |
ftdoajarticles |
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English Icelandic |
topic |
Political institutions and public administration (General) JF20-2112 Political science (General) JA1-92 |
spellingShingle |
Political institutions and public administration (General) JF20-2112 Political science (General) JA1-92 Þórhallur Guðlaugsson Elísabet Eydís Leósdóttir Keen are the eyes of the visitors, or are they? |
topic_facet |
Political institutions and public administration (General) JF20-2112 Political science (General) JA1-92 |
description |
Image is a comprehensive concept and can have different meaning depending on circumstances. The first messages that a country transmits is often through the image it has as a tourist destination. That image can influence how outside parties see and evaluate the country in other areas and thereby affect the building of its image in general. The image of a destination also helps create desires and/or wants among tourists and can affect the destination´s attractiveness since tourists are more likely to choose destinations that are thought to have a more positive image. Image is a subjective concept and its measurement can therefore be difficult. At the same time a number of authors have been writing about the importance of measuring it. The main objective of this research is to study the image of Iceland in the eyes of foreign tourists and compare the findings to earlier research as well as the perception of Icelanders themselves. Questionnaires were used and the findings are presented with the aid of perceptual maps. The main findings are, that on the whole, the image of Iceland is thought to be strong and distinctive and in accordance with earlier research. Natural beauty and landscape are very strongly related to the image and in addition to being considered a safe and friendly place to visit it is thought possible to experience adventures. Both groups hold similar images of Iceland but there are some differences. In general the image is stronger among tourists than Icelanders themselves. In this respect it is necessary to realize that the sample among the Icelanders was a convenience sample since a large part of it was university students. It still is interesting how similar the findings are. |
format |
Article in Journal/Newspaper |
author |
Þórhallur Guðlaugsson Elísabet Eydís Leósdóttir |
author_facet |
Þórhallur Guðlaugsson Elísabet Eydís Leósdóttir |
author_sort |
Þórhallur Guðlaugsson |
title |
Keen are the eyes of the visitors, or are they? |
title_short |
Keen are the eyes of the visitors, or are they? |
title_full |
Keen are the eyes of the visitors, or are they? |
title_fullStr |
Keen are the eyes of the visitors, or are they? |
title_full_unstemmed |
Keen are the eyes of the visitors, or are they? |
title_sort |
keen are the eyes of the visitors, or are they? |
publisher |
University of Iceland |
publishDate |
2013 |
url |
https://doi.org/10.13177/irpa.a.2011.7.1.7 https://doaj.org/article/171b57d5fe6a4eb7821ed9610998f4c9 |
genre |
Iceland |
genre_facet |
Iceland |
op_source |
Stjórnmál og Stjórnsýsla, Vol 7, Iss 1, Pp 117-136 (2013) |
op_relation |
http://www.irpa.is/article/view/1125 https://doaj.org/toc/1670-6803 https://doaj.org/toc/1670-679X 1670-6803 1670-679X doi:10.13177/irpa.a.2011.7.1.7 https://doaj.org/article/171b57d5fe6a4eb7821ed9610998f4c9 |
op_doi |
https://doi.org/10.13177/irpa.a.2011.7.1.7 |
container_title |
Icelandic Review of Politics & Administration |
container_volume |
7 |
container_issue |
1 |
container_start_page |
117 |
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