“The Yakut Cold” as a brand
The article considers the Yakut cold as a brand that forms a certain public image of a tourist destination, especially for inbound tourism. Currently, the republic possesses all the necessary prerequisites for the effective development of both inbound and domestic tourism. “The Yakut Cold” brand is...
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2021
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ftdoajarticles:oai:doaj.org/article:0fc411e3b7404b3c9ae24b29efb710d6 2023-05-15T18:06:42+02:00 “The Yakut Cold” as a brand Nikolaeva Tatiana Pribylykh Anna 2021-01-01T00:00:00Z https://doi.org/10.1051/e3sconf/202129105022 https://doaj.org/article/0fc411e3b7404b3c9ae24b29efb710d6 EN FR eng fre EDP Sciences https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/67/e3sconf_sdgg2021_05022.pdf https://doaj.org/toc/2267-1242 2267-1242 doi:10.1051/e3sconf/202129105022 https://doaj.org/article/0fc411e3b7404b3c9ae24b29efb710d6 E3S Web of Conferences, Vol 291, p 05022 (2021) Environmental sciences GE1-350 article 2021 ftdoajarticles https://doi.org/10.1051/e3sconf/202129105022 2022-12-31T05:30:44Z The article considers the Yakut cold as a brand that forms a certain public image of a tourist destination, especially for inbound tourism. Currently, the republic possesses all the necessary prerequisites for the effective development of both inbound and domestic tourism. “The Yakut Cold” brand is an integration (unity) of images and associations, that appear as an emotional response to the word “Yakutia”. Formation of an attractive public image requires an integrative approach, including the creation of information services for tourists. The article contains an analysis of the interests and knowledge of foreigners about the Republic of Sakha (Yakutia) as potential visitors, which made it necessary to study the Yakut cold as an attractive brand of the region. The authors of the article consider that the ongoing work to create a textbook in German, with the consideration of the national culture peculiarities and the unique ways of survival in extreme conditions, will contribute to the formation of the “Yakut cold” as an interesting brand of a particular destination. Article in Journal/Newspaper Republic of Sakha Yakutia Directory of Open Access Journals: DOAJ Articles Sakha E3S Web of Conferences 291 05022 |
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Open Polar |
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Directory of Open Access Journals: DOAJ Articles |
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ftdoajarticles |
language |
English French |
topic |
Environmental sciences GE1-350 |
spellingShingle |
Environmental sciences GE1-350 Nikolaeva Tatiana Pribylykh Anna “The Yakut Cold” as a brand |
topic_facet |
Environmental sciences GE1-350 |
description |
The article considers the Yakut cold as a brand that forms a certain public image of a tourist destination, especially for inbound tourism. Currently, the republic possesses all the necessary prerequisites for the effective development of both inbound and domestic tourism. “The Yakut Cold” brand is an integration (unity) of images and associations, that appear as an emotional response to the word “Yakutia”. Formation of an attractive public image requires an integrative approach, including the creation of information services for tourists. The article contains an analysis of the interests and knowledge of foreigners about the Republic of Sakha (Yakutia) as potential visitors, which made it necessary to study the Yakut cold as an attractive brand of the region. The authors of the article consider that the ongoing work to create a textbook in German, with the consideration of the national culture peculiarities and the unique ways of survival in extreme conditions, will contribute to the formation of the “Yakut cold” as an interesting brand of a particular destination. |
format |
Article in Journal/Newspaper |
author |
Nikolaeva Tatiana Pribylykh Anna |
author_facet |
Nikolaeva Tatiana Pribylykh Anna |
author_sort |
Nikolaeva Tatiana |
title |
“The Yakut Cold” as a brand |
title_short |
“The Yakut Cold” as a brand |
title_full |
“The Yakut Cold” as a brand |
title_fullStr |
“The Yakut Cold” as a brand |
title_full_unstemmed |
“The Yakut Cold” as a brand |
title_sort |
“the yakut cold” as a brand |
publisher |
EDP Sciences |
publishDate |
2021 |
url |
https://doi.org/10.1051/e3sconf/202129105022 https://doaj.org/article/0fc411e3b7404b3c9ae24b29efb710d6 |
geographic |
Sakha |
geographic_facet |
Sakha |
genre |
Republic of Sakha Yakutia |
genre_facet |
Republic of Sakha Yakutia |
op_source |
E3S Web of Conferences, Vol 291, p 05022 (2021) |
op_relation |
https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/67/e3sconf_sdgg2021_05022.pdf https://doaj.org/toc/2267-1242 2267-1242 doi:10.1051/e3sconf/202129105022 https://doaj.org/article/0fc411e3b7404b3c9ae24b29efb710d6 |
op_doi |
https://doi.org/10.1051/e3sconf/202129105022 |
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E3S Web of Conferences |
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291 |
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05022 |
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1766178364901556224 |