Power and Purity: Nature as Resource in a Troubled Society
This article analyses representations of nature as brand and resource in current Icelandic society. This is done through an interdisciplinary approach consisting of concepts from the discipline of cultural geography and the analytical methodologies of visual cultural, imagology, discourse and brand...
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Duke University Press
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ftdoajarticles:oai:doaj.org/article:09e75d8008954b8c8e19ad3224c48f32 2023-05-15T15:04:38+02:00 Power and Purity: Nature as Resource in a Troubled Society Gremaud, Ann-Sofie 2014-11-01T00:00:00Z https://doaj.org/article/09e75d8008954b8c8e19ad3224c48f32 EN eng Duke University Press http://environmentalhumanities.org/arch/vol5/5.5.pdf https://doaj.org/toc/2201-1919 2201-1919 https://doaj.org/article/09e75d8008954b8c8e19ad3224c48f32 Environmental Humanities, Vol 5, Pp 77-100 (2014) Environmental sciences GE1-350 article 2014 ftdoajarticles 2022-12-31T02:44:33Z This article analyses representations of nature as brand and resource in current Icelandic society. This is done through an interdisciplinary approach consisting of concepts from the discipline of cultural geography and the analytical methodologies of visual cultural, imagology, discourse and brand analysis used to highlight key narratives in images and written sources. The article discusses how ideas of purity are used in branding strategies and what they mean in Iceland today e.g. as a part of the emerging regional consciousness of ‘Arctic Iceland.’ The current overlapping crises of the economy, the environment and the collective self-image in Iceland have fostered critical representations of the past, present and future of the relationship between humans and the environment. Thus utilitarian environmental policies and shallow ecology is treated critically in contemporary Icelandic art, as is the question of what constitutes pollution. Such internal conflicts of interest are analysed to show critical perspectives on the dominant narratives about Icelandic nature and society that are communicated to the outside world through nation branding. Article in Journal/Newspaper Arctic Iceland Directory of Open Access Journals: DOAJ Articles Arctic |
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Open Polar |
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Directory of Open Access Journals: DOAJ Articles |
op_collection_id |
ftdoajarticles |
language |
English |
topic |
Environmental sciences GE1-350 |
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Environmental sciences GE1-350 Gremaud, Ann-Sofie Power and Purity: Nature as Resource in a Troubled Society |
topic_facet |
Environmental sciences GE1-350 |
description |
This article analyses representations of nature as brand and resource in current Icelandic society. This is done through an interdisciplinary approach consisting of concepts from the discipline of cultural geography and the analytical methodologies of visual cultural, imagology, discourse and brand analysis used to highlight key narratives in images and written sources. The article discusses how ideas of purity are used in branding strategies and what they mean in Iceland today e.g. as a part of the emerging regional consciousness of ‘Arctic Iceland.’ The current overlapping crises of the economy, the environment and the collective self-image in Iceland have fostered critical representations of the past, present and future of the relationship between humans and the environment. Thus utilitarian environmental policies and shallow ecology is treated critically in contemporary Icelandic art, as is the question of what constitutes pollution. Such internal conflicts of interest are analysed to show critical perspectives on the dominant narratives about Icelandic nature and society that are communicated to the outside world through nation branding. |
format |
Article in Journal/Newspaper |
author |
Gremaud, Ann-Sofie |
author_facet |
Gremaud, Ann-Sofie |
author_sort |
Gremaud, Ann-Sofie |
title |
Power and Purity: Nature as Resource in a Troubled Society |
title_short |
Power and Purity: Nature as Resource in a Troubled Society |
title_full |
Power and Purity: Nature as Resource in a Troubled Society |
title_fullStr |
Power and Purity: Nature as Resource in a Troubled Society |
title_full_unstemmed |
Power and Purity: Nature as Resource in a Troubled Society |
title_sort |
power and purity: nature as resource in a troubled society |
publisher |
Duke University Press |
publishDate |
2014 |
url |
https://doaj.org/article/09e75d8008954b8c8e19ad3224c48f32 |
geographic |
Arctic |
geographic_facet |
Arctic |
genre |
Arctic Iceland |
genre_facet |
Arctic Iceland |
op_source |
Environmental Humanities, Vol 5, Pp 77-100 (2014) |
op_relation |
http://environmentalhumanities.org/arch/vol5/5.5.pdf https://doaj.org/toc/2201-1919 2201-1919 https://doaj.org/article/09e75d8008954b8c8e19ad3224c48f32 |
_version_ |
1766336367397175296 |