Using Google Trends to assess the impact of Global Public Health Days on online health information-seeking behaviour in Arabian Peninsula
Abstract Background Global Public Health Days (GPHD) are public health interventions which serve to improve public awareness of specific health conditions. Google Trends is a publicly available tool that allows the user to view the popularity of a searched keyword during a specified time period and...
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ftdoajarticles:oai:doaj.org/article:099c2a1bc70b4ffa8dea136d1941f266 2023-05-15T15:08:41+02:00 Using Google Trends to assess the impact of Global Public Health Days on online health information-seeking behaviour in Arabian Peninsula Aymane Ajbar Thomas A. Shepherd Michelle Robinson Christian D. Mallen James A. Prior 2021-02-01T00:00:00Z https://doi.org/10.1186/s42506-020-00063-w https://doaj.org/article/099c2a1bc70b4ffa8dea136d1941f266 EN eng SpringerOpen https://doi.org/10.1186/s42506-020-00063-w https://doaj.org/toc/2090-262X doi:10.1186/s42506-020-00063-w 2090-262X https://doaj.org/article/099c2a1bc70b4ffa8dea136d1941f266 Journal of the Egyptian Public Health Association, Vol 96, Iss 1, Pp 1-10 (2021) Public Health Campaigns Google Trends Diabetes mellitus Mental health Heart disease Hypertension Arctic medicine. Tropical medicine RC955-962 Public aspects of medicine RA1-1270 article 2021 ftdoajarticles https://doi.org/10.1186/s42506-020-00063-w 2022-12-31T05:27:27Z Abstract Background Global Public Health Days (GPHD) are public health interventions which serve to improve public awareness of specific health conditions. Google Trends is a publicly available tool that allows the user to view the popularity of a searched keyword during a specified time period and across a predetermined region. Our objective was to use Google Trends to assess the impact of four GPHD (World Heart Day, World Mental Health Day, World Diabetes Day and World Hypertension Day) on online health information-seeking behaviour (OHISB), 4 weeks before and a week after the GPHD, across six countries of the Arabian Peninsula (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and United Arab Emirates). Methods Relative Search Volume (RSV) was extracted for the aforementioned countries from 28 days before the GPHD and 7 days afterwards. Statistical analysis, undertaken using joinpoint regression software, showed that GPHD have significant changes for Saudi Arabia (Diabetes, Mental Health and Heart day) and UAE (Mental Health day) but were short-lived with a fall in RSV of up to 80% after peak interest. Conclusion GPHD appears to be effective in some countries while further research is needed to investigate the reason of its limitations. Article in Journal/Newspaper Arctic Directory of Open Access Journals: DOAJ Articles Arctic Journal of the Egyptian Public Health Association 96 1 |
institution |
Open Polar |
collection |
Directory of Open Access Journals: DOAJ Articles |
op_collection_id |
ftdoajarticles |
language |
English |
topic |
Public Health Campaigns Google Trends Diabetes mellitus Mental health Heart disease Hypertension Arctic medicine. Tropical medicine RC955-962 Public aspects of medicine RA1-1270 |
spellingShingle |
Public Health Campaigns Google Trends Diabetes mellitus Mental health Heart disease Hypertension Arctic medicine. Tropical medicine RC955-962 Public aspects of medicine RA1-1270 Aymane Ajbar Thomas A. Shepherd Michelle Robinson Christian D. Mallen James A. Prior Using Google Trends to assess the impact of Global Public Health Days on online health information-seeking behaviour in Arabian Peninsula |
topic_facet |
Public Health Campaigns Google Trends Diabetes mellitus Mental health Heart disease Hypertension Arctic medicine. Tropical medicine RC955-962 Public aspects of medicine RA1-1270 |
description |
Abstract Background Global Public Health Days (GPHD) are public health interventions which serve to improve public awareness of specific health conditions. Google Trends is a publicly available tool that allows the user to view the popularity of a searched keyword during a specified time period and across a predetermined region. Our objective was to use Google Trends to assess the impact of four GPHD (World Heart Day, World Mental Health Day, World Diabetes Day and World Hypertension Day) on online health information-seeking behaviour (OHISB), 4 weeks before and a week after the GPHD, across six countries of the Arabian Peninsula (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and United Arab Emirates). Methods Relative Search Volume (RSV) was extracted for the aforementioned countries from 28 days before the GPHD and 7 days afterwards. Statistical analysis, undertaken using joinpoint regression software, showed that GPHD have significant changes for Saudi Arabia (Diabetes, Mental Health and Heart day) and UAE (Mental Health day) but were short-lived with a fall in RSV of up to 80% after peak interest. Conclusion GPHD appears to be effective in some countries while further research is needed to investigate the reason of its limitations. |
format |
Article in Journal/Newspaper |
author |
Aymane Ajbar Thomas A. Shepherd Michelle Robinson Christian D. Mallen James A. Prior |
author_facet |
Aymane Ajbar Thomas A. Shepherd Michelle Robinson Christian D. Mallen James A. Prior |
author_sort |
Aymane Ajbar |
title |
Using Google Trends to assess the impact of Global Public Health Days on online health information-seeking behaviour in Arabian Peninsula |
title_short |
Using Google Trends to assess the impact of Global Public Health Days on online health information-seeking behaviour in Arabian Peninsula |
title_full |
Using Google Trends to assess the impact of Global Public Health Days on online health information-seeking behaviour in Arabian Peninsula |
title_fullStr |
Using Google Trends to assess the impact of Global Public Health Days on online health information-seeking behaviour in Arabian Peninsula |
title_full_unstemmed |
Using Google Trends to assess the impact of Global Public Health Days on online health information-seeking behaviour in Arabian Peninsula |
title_sort |
using google trends to assess the impact of global public health days on online health information-seeking behaviour in arabian peninsula |
publisher |
SpringerOpen |
publishDate |
2021 |
url |
https://doi.org/10.1186/s42506-020-00063-w https://doaj.org/article/099c2a1bc70b4ffa8dea136d1941f266 |
geographic |
Arctic |
geographic_facet |
Arctic |
genre |
Arctic |
genre_facet |
Arctic |
op_source |
Journal of the Egyptian Public Health Association, Vol 96, Iss 1, Pp 1-10 (2021) |
op_relation |
https://doi.org/10.1186/s42506-020-00063-w https://doaj.org/toc/2090-262X doi:10.1186/s42506-020-00063-w 2090-262X https://doaj.org/article/099c2a1bc70b4ffa8dea136d1941f266 |
op_doi |
https://doi.org/10.1186/s42506-020-00063-w |
container_title |
Journal of the Egyptian Public Health Association |
container_volume |
96 |
container_issue |
1 |
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1766339992357961728 |