Tourism in the Subarctic and the Baltic Sea regions of Europe
It is argued that the cultural dimensions of the Arctic and Subarctic have much to offer contemporary tourism, both as sources of new contents in tours and as an important field in tourism research and management training. In Norway, the Euroarctic is marketed to tourists focusing on nature and wild...
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Northern Arctic Federal University
2018
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ftdoajarticles:oai:doaj.org/article:034027c29be74dea8bde04ace902ca50 2023-05-15T15:05:35+02:00 Tourism in the Subarctic and the Baltic Sea regions of Europe Urban Wråkberg 2018-09-01T00:00:00Z https://doi.org/10.17238/issn2221-2698.2018.32.5 https://doaj.org/article/034027c29be74dea8bde04ace902ca50 EN RU eng rus Northern Arctic Federal University http://www.arcticandnorth.ru/upload/iblock/ddf/01_Wrakberg.pdf https://doaj.org/toc/2221-2698 doi:10.17238/issn2221-2698.2018.32.5 2221-2698 https://doaj.org/article/034027c29be74dea8bde04ace902ca50 Арктика и Север, Vol 32, Pp 4-14 (2018) Norway Russia subarctic tourism cultural heritage collective memory borderland Curonian Spit Klaipeda Social Sciences H article 2018 ftdoajarticles https://doi.org/10.17238/issn2221-2698.2018.32.5 2022-12-31T09:39:17Z It is argued that the cultural dimensions of the Arctic and Subarctic have much to offer contemporary tourism, both as sources of new contents in tours and as an important field in tourism research and management training. In Norway, the Euroarctic is marketed to tourists focusing on nature and wildlife. A limited set of branding elements is used: northern lights, ice hotels, dogsledding, “safaris” for watching: whales, rare birds, and for catching king crabs. Wildlife, like the weather, is unreliable, and disappointed tourists are bad for business, so cultural contents have in practice proved necessary to bring into guide narratives as “backup entertainment” on no-shows of the natural attraction. Much more of the ethnological and historic heritage of the Euroarctic has potential interest to regional tourism development. This article compares tourism in the Euroarctic with that of the southeast Baltic Sea region, to find examples of what this could be and makes some recommendations based on that. Article in Journal/Newspaper Arctic Subarctic Directory of Open Access Journals: DOAJ Articles Arctic Norway Arctic and North 32 5 17 |
institution |
Open Polar |
collection |
Directory of Open Access Journals: DOAJ Articles |
op_collection_id |
ftdoajarticles |
language |
English Russian |
topic |
Norway Russia subarctic tourism cultural heritage collective memory borderland Curonian Spit Klaipeda Social Sciences H |
spellingShingle |
Norway Russia subarctic tourism cultural heritage collective memory borderland Curonian Spit Klaipeda Social Sciences H Urban Wråkberg Tourism in the Subarctic and the Baltic Sea regions of Europe |
topic_facet |
Norway Russia subarctic tourism cultural heritage collective memory borderland Curonian Spit Klaipeda Social Sciences H |
description |
It is argued that the cultural dimensions of the Arctic and Subarctic have much to offer contemporary tourism, both as sources of new contents in tours and as an important field in tourism research and management training. In Norway, the Euroarctic is marketed to tourists focusing on nature and wildlife. A limited set of branding elements is used: northern lights, ice hotels, dogsledding, “safaris” for watching: whales, rare birds, and for catching king crabs. Wildlife, like the weather, is unreliable, and disappointed tourists are bad for business, so cultural contents have in practice proved necessary to bring into guide narratives as “backup entertainment” on no-shows of the natural attraction. Much more of the ethnological and historic heritage of the Euroarctic has potential interest to regional tourism development. This article compares tourism in the Euroarctic with that of the southeast Baltic Sea region, to find examples of what this could be and makes some recommendations based on that. |
format |
Article in Journal/Newspaper |
author |
Urban Wråkberg |
author_facet |
Urban Wråkberg |
author_sort |
Urban Wråkberg |
title |
Tourism in the Subarctic and the Baltic Sea regions of Europe |
title_short |
Tourism in the Subarctic and the Baltic Sea regions of Europe |
title_full |
Tourism in the Subarctic and the Baltic Sea regions of Europe |
title_fullStr |
Tourism in the Subarctic and the Baltic Sea regions of Europe |
title_full_unstemmed |
Tourism in the Subarctic and the Baltic Sea regions of Europe |
title_sort |
tourism in the subarctic and the baltic sea regions of europe |
publisher |
Northern Arctic Federal University |
publishDate |
2018 |
url |
https://doi.org/10.17238/issn2221-2698.2018.32.5 https://doaj.org/article/034027c29be74dea8bde04ace902ca50 |
geographic |
Arctic Norway |
geographic_facet |
Arctic Norway |
genre |
Arctic Subarctic |
genre_facet |
Arctic Subarctic |
op_source |
Арктика и Север, Vol 32, Pp 4-14 (2018) |
op_relation |
http://www.arcticandnorth.ru/upload/iblock/ddf/01_Wrakberg.pdf https://doaj.org/toc/2221-2698 doi:10.17238/issn2221-2698.2018.32.5 2221-2698 https://doaj.org/article/034027c29be74dea8bde04ace902ca50 |
op_doi |
https://doi.org/10.17238/issn2221-2698.2018.32.5 |
container_title |
Arctic and North |
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32 |
container_start_page |
5 |
op_container_end_page |
17 |
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1766337255548387328 |