Catalogue of Communication Tools and Dissemination Guidelines: benchmarking current practice in EU and Member State bodies
A comprehensive benchmarking exercise on current best practices on communication tools and dissemination processes of EU Member State organisations plus Iceland and Norway, selected ENVI EU agencies (EFSA, EMA, ECHA, ECDC), and EU bodies (DG SANTE, JRC, EU COUN) was carried out via an online survey,...
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ftdoajarticles:oai:doaj.org/article:004c5393c6c045e58670b41d2a9fe94f 2023-05-15T16:52:51+02:00 Catalogue of Communication Tools and Dissemination Guidelines: benchmarking current practice in EU and Member State bodies ICONS European Food Safety Authority Alessandra Cantaluppi Deanna Brasolin Giuliana Folco Charlotte Michi Rory Harrington Elisa Corsini Sharon Monti Johanna Nemess 2021-04-01T00:00:00Z https://doi.org/10.2903/j.efsa.2021.e190402 https://doaj.org/article/004c5393c6c045e58670b41d2a9fe94f EN eng Wiley https://doi.org/10.2903/j.efsa.2021.e190402 https://doaj.org/toc/1831-4732 1831-4732 doi:10.2903/j.efsa.2021.e190402 https://doaj.org/article/004c5393c6c045e58670b41d2a9fe94f EFSA Journal, Vol 19, Iss 4, Pp n/a-n/a (2021) risk communication communication tools and channels dissemination best practice dissemination Transparency regulation Nutrition. Foods and food supply TX341-641 Chemical technology TP1-1185 article 2021 ftdoajarticles https://doi.org/10.2903/j.efsa.2021.e190402 2022-12-31T06:08:11Z A comprehensive benchmarking exercise on current best practices on communication tools and dissemination processes of EU Member State organisations plus Iceland and Norway, selected ENVI EU agencies (EFSA, EMA, ECHA, ECDC), and EU bodies (DG SANTE, JRC, EU COUN) was carried out via an online survey, remote qualitative interviews, and a desk analysis of documents and web content.These current practices have been compiled into a catalogue of communication tools and a guide to their effective dissemination. Both elements are designed to help inform the EC General Plan for Risk Communication (GPRC)andfacilitate a coordinated communication framework at the EU and national level on matters relating to the food chain. The reportsets out a broad overview of the current tools that are commonly used, their intended communication purposes and target audiences. It also describes dissemination channels andmethods to optimise outreach. This work provides a solid platform for EU and Member State bodies to build on going forward. The report should be viewed as a living document that will evolve to meet fast‐changing information needs and the requirements of the future GPRC.The catalogue highlights that multimedia tools show relatively high impact scores and high mention rates by the respondents participating in the online survey. Editorial tools are still very important, especially to reach the media. Both physical meetings and events and educational tools have very high impact scores but limited mention rates. All communication tools can be effective if properly designed (i.e. right content and tone of voice for the intended target audience(s) and disseminated through the right channels). Social media and the website are the most used dissemination channels. The reliance on campaigns is widespread as they help achieve a stronger impact on the target audience. Moreover, communication tools supported by best practices in dissemination perform much better and are used by a wider audience than tools that are merely published on an ... Article in Journal/Newspaper Iceland Directory of Open Access Journals: DOAJ Articles Norway EFSA Journal 19 4 |
institution |
Open Polar |
collection |
Directory of Open Access Journals: DOAJ Articles |
op_collection_id |
ftdoajarticles |
language |
English |
topic |
risk communication communication tools and channels dissemination best practice dissemination Transparency regulation Nutrition. Foods and food supply TX341-641 Chemical technology TP1-1185 |
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risk communication communication tools and channels dissemination best practice dissemination Transparency regulation Nutrition. Foods and food supply TX341-641 Chemical technology TP1-1185 ICONS European Food Safety Authority Alessandra Cantaluppi Deanna Brasolin Giuliana Folco Charlotte Michi Rory Harrington Elisa Corsini Sharon Monti Johanna Nemess Catalogue of Communication Tools and Dissemination Guidelines: benchmarking current practice in EU and Member State bodies |
topic_facet |
risk communication communication tools and channels dissemination best practice dissemination Transparency regulation Nutrition. Foods and food supply TX341-641 Chemical technology TP1-1185 |
description |
A comprehensive benchmarking exercise on current best practices on communication tools and dissemination processes of EU Member State organisations plus Iceland and Norway, selected ENVI EU agencies (EFSA, EMA, ECHA, ECDC), and EU bodies (DG SANTE, JRC, EU COUN) was carried out via an online survey, remote qualitative interviews, and a desk analysis of documents and web content.These current practices have been compiled into a catalogue of communication tools and a guide to their effective dissemination. Both elements are designed to help inform the EC General Plan for Risk Communication (GPRC)andfacilitate a coordinated communication framework at the EU and national level on matters relating to the food chain. The reportsets out a broad overview of the current tools that are commonly used, their intended communication purposes and target audiences. It also describes dissemination channels andmethods to optimise outreach. This work provides a solid platform for EU and Member State bodies to build on going forward. The report should be viewed as a living document that will evolve to meet fast‐changing information needs and the requirements of the future GPRC.The catalogue highlights that multimedia tools show relatively high impact scores and high mention rates by the respondents participating in the online survey. Editorial tools are still very important, especially to reach the media. Both physical meetings and events and educational tools have very high impact scores but limited mention rates. All communication tools can be effective if properly designed (i.e. right content and tone of voice for the intended target audience(s) and disseminated through the right channels). Social media and the website are the most used dissemination channels. The reliance on campaigns is widespread as they help achieve a stronger impact on the target audience. Moreover, communication tools supported by best practices in dissemination perform much better and are used by a wider audience than tools that are merely published on an ... |
format |
Article in Journal/Newspaper |
author |
ICONS European Food Safety Authority Alessandra Cantaluppi Deanna Brasolin Giuliana Folco Charlotte Michi Rory Harrington Elisa Corsini Sharon Monti Johanna Nemess |
author_facet |
ICONS European Food Safety Authority Alessandra Cantaluppi Deanna Brasolin Giuliana Folco Charlotte Michi Rory Harrington Elisa Corsini Sharon Monti Johanna Nemess |
author_sort |
ICONS |
title |
Catalogue of Communication Tools and Dissemination Guidelines: benchmarking current practice in EU and Member State bodies |
title_short |
Catalogue of Communication Tools and Dissemination Guidelines: benchmarking current practice in EU and Member State bodies |
title_full |
Catalogue of Communication Tools and Dissemination Guidelines: benchmarking current practice in EU and Member State bodies |
title_fullStr |
Catalogue of Communication Tools and Dissemination Guidelines: benchmarking current practice in EU and Member State bodies |
title_full_unstemmed |
Catalogue of Communication Tools and Dissemination Guidelines: benchmarking current practice in EU and Member State bodies |
title_sort |
catalogue of communication tools and dissemination guidelines: benchmarking current practice in eu and member state bodies |
publisher |
Wiley |
publishDate |
2021 |
url |
https://doi.org/10.2903/j.efsa.2021.e190402 https://doaj.org/article/004c5393c6c045e58670b41d2a9fe94f |
geographic |
Norway |
geographic_facet |
Norway |
genre |
Iceland |
genre_facet |
Iceland |
op_source |
EFSA Journal, Vol 19, Iss 4, Pp n/a-n/a (2021) |
op_relation |
https://doi.org/10.2903/j.efsa.2021.e190402 https://doaj.org/toc/1831-4732 1831-4732 doi:10.2903/j.efsa.2021.e190402 https://doaj.org/article/004c5393c6c045e58670b41d2a9fe94f |
op_doi |
https://doi.org/10.2903/j.efsa.2021.e190402 |
container_title |
EFSA Journal |
container_volume |
19 |
container_issue |
4 |
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1766043315896057856 |