Carlsberg alibi marketing in the UEFA euro 2016 football finals: implications of Probably inappropriate alcohol advertising

Abstract Background Alcohol advertising is a key driver of alcohol consumption, and is prohibited in France by the Loi Evin. In 2016 the Danish brewer Carlsberg sponsored the UEFA Euro 2016 finals, held in France, and used the alibis ‘Probably’ and ‘…the best in the world’ in place of Carlsberg in p...

Full description

Bibliographic Details
Main Authors: Murray, Rachael, Breton, Magdalena, Britton, John, Cranwell, Jo, Grant-Braham, Bruce
Format: Article in Journal/Newspaper
Language:unknown
Published: Figshare 2018
Subjects:
Medicine
Pharmacology
Biotechnology
Cancer
Science Policy
111714 Mental Health
FOS Health sciences
Computational Biology
Alibi
Iceland
Online Access:https://dx.doi.org/10.6084/m9.figshare.c.4082735
https://figshare.com/collections/Carlsberg_alibi_marketing_in_the_UEFA_euro_2016_football_finals_implications_of_Probably_inappropriate_alcohol_advertising/4082735

Similar Items