Global Tourism Watch 2008
The Canadian Tourism Commission (CTC) began conducting the annual Global Tourism Watch (GTW) program in 2007 to expand consumer-based intelligence in its core markets. In 2008, the second year of the program, the GTW was implemented in nine global markets – the US, Mexico, the UK, France, Germany, A...
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Scholars Portal Dataverse
2016
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Online Access: | https://dx.doi.org/10.5683/sp/s0mqvp https://dataverse.scholarsportal.info/citation?persistentId=doi:10.5683/SP/S0MQVP |
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ftdatacite:10.5683/sp/s0mqvp 2023-05-15T17:46:37+02:00 Global Tourism Watch 2008 Canadian Tourism Commission Destination Canada 2016 https://dx.doi.org/10.5683/sp/s0mqvp https://dataverse.scholarsportal.info/citation?persistentId=doi:10.5683/SP/S0MQVP unknown Scholars Portal Dataverse dataset Dataset 2016 ftdatacite https://doi.org/10.5683/sp/s0mqvp 2022-02-08T11:44:26Z The Canadian Tourism Commission (CTC) began conducting the annual Global Tourism Watch (GTW) program in 2007 to expand consumer-based intelligence in its core markets. In 2008, the second year of the program, the GTW was implemented in nine global markets – the US, Mexico, the UK, France, Germany, Australia, Japan, China and South Korea. The Year 2 research was co-funded by a partner group including British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Québec and the North (Yukon and Northwest Territories). The GTW program was designed to monitor and report on key market indicators for Canada, track brand performance and examine Canada's market positioning over time, and across all core markets, in a consistent way. The overall objectives of the GTW study are to: monitor key performance indicators, track response to Brand Canada, identify and track product opportunities and provide input into strategic market plans. Dataset Northwest Territories Yukon DataCite Metadata Store (German National Library of Science and Technology) Yukon Northwest Territories Canada British Columbia ENVELOPE(-125.003,-125.003,54.000,54.000) |
institution |
Open Polar |
collection |
DataCite Metadata Store (German National Library of Science and Technology) |
op_collection_id |
ftdatacite |
language |
unknown |
description |
The Canadian Tourism Commission (CTC) began conducting the annual Global Tourism Watch (GTW) program in 2007 to expand consumer-based intelligence in its core markets. In 2008, the second year of the program, the GTW was implemented in nine global markets – the US, Mexico, the UK, France, Germany, Australia, Japan, China and South Korea. The Year 2 research was co-funded by a partner group including British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Québec and the North (Yukon and Northwest Territories). The GTW program was designed to monitor and report on key market indicators for Canada, track brand performance and examine Canada's market positioning over time, and across all core markets, in a consistent way. The overall objectives of the GTW study are to: monitor key performance indicators, track response to Brand Canada, identify and track product opportunities and provide input into strategic market plans. |
format |
Dataset |
author |
Canadian Tourism Commission Destination Canada |
spellingShingle |
Canadian Tourism Commission Destination Canada Global Tourism Watch 2008 |
author_facet |
Canadian Tourism Commission Destination Canada |
author_sort |
Canadian Tourism Commission |
title |
Global Tourism Watch 2008 |
title_short |
Global Tourism Watch 2008 |
title_full |
Global Tourism Watch 2008 |
title_fullStr |
Global Tourism Watch 2008 |
title_full_unstemmed |
Global Tourism Watch 2008 |
title_sort |
global tourism watch 2008 |
publisher |
Scholars Portal Dataverse |
publishDate |
2016 |
url |
https://dx.doi.org/10.5683/sp/s0mqvp https://dataverse.scholarsportal.info/citation?persistentId=doi:10.5683/SP/S0MQVP |
long_lat |
ENVELOPE(-125.003,-125.003,54.000,54.000) |
geographic |
Yukon Northwest Territories Canada British Columbia |
geographic_facet |
Yukon Northwest Territories Canada British Columbia |
genre |
Northwest Territories Yukon |
genre_facet |
Northwest Territories Yukon |
op_doi |
https://doi.org/10.5683/sp/s0mqvp |
_version_ |
1766150394510049280 |