Brand Antarctica : selling representations of the south from the 'heroic era' to the present ...

Antarctica is a powerful symbol that has been put to use for a range of commercial ends. This thesis analyses advertisements and related cultural products in order to identify common framings that have emerged in representations of Antarctica from the late nineteenth century to the present. It provi...

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Main Author: Nielsen, Hanne
Format: Thesis
Language:unknown
Published: University Of Tasmania 2023
Subjects:
Online Access:https://dx.doi.org/10.25959/23238185.v1
https://figshare.utas.edu.au/articles/thesis/Brand_Antarctica_selling_representations_of_the_south_from_the_heroic_era_to_the_present/23238185/1
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spelling ftdatacite:10.25959/23238185.v1 2023-06-11T04:07:13+02:00 Brand Antarctica : selling representations of the south from the 'heroic era' to the present ... Nielsen, Hanne 2023 https://dx.doi.org/10.25959/23238185.v1 https://figshare.utas.edu.au/articles/thesis/Brand_Antarctica_selling_representations_of_the_south_from_the_heroic_era_to_the_present/23238185/1 unknown University Of Tasmania https://dx.doi.org/10.25959/23238185 In Copyright http://rightsstatements.org/vocab/InC/1.0/ article-journal Text ScholarlyArticle Thesis 2023 ftdatacite https://doi.org/10.25959/23238185.v110.25959/23238185 2023-06-01T12:12:46Z Antarctica is a powerful symbol that has been put to use for a range of commercial ends. This thesis analyses advertisements and related cultural products in order to identify common framings that have emerged in representations of Antarctica from the late nineteenth century to the present. It provides the historical, social, cultural and geographic context for understanding the ways the south has been used to sell products, as well as stories, experiences and ideas. Previous scholars have examined books, films, photography, music and theatre to explore attitudes towards Antarctica, but forms of cultural production explicitly associated with commerce have so far been overlooked ‚Äö- perhaps because of the exceptionalist view of the continent as disassociated from capitalism and the market. However, from the early whalers and sealers who headed south for their hunt, to modern-day brands that sponsor extreme expeditions in exchange for naming rights, trade interests have never been far from the ice. Analysing ... Thesis Antarc* Antarctica DataCite Metadata Store (German National Library of Science and Technology)
institution Open Polar
collection DataCite Metadata Store (German National Library of Science and Technology)
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language unknown
description Antarctica is a powerful symbol that has been put to use for a range of commercial ends. This thesis analyses advertisements and related cultural products in order to identify common framings that have emerged in representations of Antarctica from the late nineteenth century to the present. It provides the historical, social, cultural and geographic context for understanding the ways the south has been used to sell products, as well as stories, experiences and ideas. Previous scholars have examined books, films, photography, music and theatre to explore attitudes towards Antarctica, but forms of cultural production explicitly associated with commerce have so far been overlooked ‚Äö- perhaps because of the exceptionalist view of the continent as disassociated from capitalism and the market. However, from the early whalers and sealers who headed south for their hunt, to modern-day brands that sponsor extreme expeditions in exchange for naming rights, trade interests have never been far from the ice. Analysing ...
format Thesis
author Nielsen, Hanne
spellingShingle Nielsen, Hanne
Brand Antarctica : selling representations of the south from the 'heroic era' to the present ...
author_facet Nielsen, Hanne
author_sort Nielsen, Hanne
title Brand Antarctica : selling representations of the south from the 'heroic era' to the present ...
title_short Brand Antarctica : selling representations of the south from the 'heroic era' to the present ...
title_full Brand Antarctica : selling representations of the south from the 'heroic era' to the present ...
title_fullStr Brand Antarctica : selling representations of the south from the 'heroic era' to the present ...
title_full_unstemmed Brand Antarctica : selling representations of the south from the 'heroic era' to the present ...
title_sort brand antarctica : selling representations of the south from the 'heroic era' to the present ...
publisher University Of Tasmania
publishDate 2023
url https://dx.doi.org/10.25959/23238185.v1
https://figshare.utas.edu.au/articles/thesis/Brand_Antarctica_selling_representations_of_the_south_from_the_heroic_era_to_the_present/23238185/1
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op_relation https://dx.doi.org/10.25959/23238185
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op_doi https://doi.org/10.25959/23238185.v110.25959/23238185
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