Objects of natural and cultural heritage of arctic as tourist brands

• Main Authors: Matveevskaya, A., Pogodin, Sergey, "Арктика история и современность", ежегодная международная научная конференция 3; 2018; Санкт-Петербург
• Format: Text
• Language: Russian
• Published: ПОЛИТЕХ-ПРЕСС 2019
• Subjects: Arctic
• Online Access: https://dx.doi.org/10.18720/spbpu/2/id19-114; http://elib.spbstu.ru/dl/2/id19-114.pdf

Russia has a huge territory in the high latitudes of Europe and Asia. Attention to the problems of the development of the Arctic is increased. Tourist potential of the Arctic region of Russia is high. Unique natural and cultural resources and terms allow organizing various types of tourism. Features of the perception of tourist space it is necessary to take into account at advancement of regions at the tourist market, realization of advertisement campaigns and creation of tourist brand of territory. The creation of a tourist brand assists forming of a positive, recognizable image of country and promotes the competitiveness of country's tourism industry in the world market of tourist services. The annual National Tourist Rating in 2017 was conducted on purpose to set the most attractive for tourist’s brands on territory of Russian Federation. Its technology is original. Queries were directed in regional ministries and departments on a culture and tourism with a request for information on promoted regional tourist brands. Experts were also consulted and information was collected from open sources. As a result, "Top-100 tourist brands of Russia" was formed. All of it were divided into five categories: "Objects of show (sights, recreational facilities, geographical and industrial objects)", "Tourist routes", "Events of event tourism", "Gastronomic brands", "Folk artistic trades". Specialists in the field of tourism business, developers of tourist brands in the Arctic regions, it is necessary to take into account the results of the research driven to the general list of Top-100 brands In Russia. Results should be the basis for consideration of prospects for designing and organizing new interregional tourist programs on territory of several subjects included to Russian Arctic.