Reducing Respondent Burden with Efficient Survey Invitation Design
Increasing costs of data collection and decreasing response rates in social surveys has led to a proliferation of mixed-mode and self-administered surveys. In this context the design and content of survey invitations is increasingly important as it influences propensities to participate. By reducing...
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Survey Research Methods
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ftdatacite:10.18148/srm/2021.v15i3.7777 2023-05-15T16:50:34+02:00 Reducing Respondent Burden with Efficient Survey Invitation Design Einarsson, Hafsteinn Cernat, Alexandru Shlomo, Natalie 2021 https://dx.doi.org/10.18148/srm/2021.v15i3.7777 https://ojs.ub.uni-konstanz.de/srm/article/view/7777 en eng Survey Research Methods Creative Commons Attribution Non Commercial 4.0 International https://creativecommons.org/licenses/by-nc/4.0/legalcode cc-by-nc-4.0 CC-BY-NC Article article-journal Text ScholarlyArticle 2021 ftdatacite https://doi.org/10.18148/srm/2021.v15i3.7777 2022-02-08T16:27:35Z Increasing costs of data collection and decreasing response rates in social surveys has led to a proliferation of mixed-mode and self-administered surveys. In this context the design and content of survey invitations is increasingly important as it influences propensities to participate. By reducing the respondents’ burden of engaging with the survey invitation survey organisations can streamline the participation process. Reducing respondent burden by efficient invitation design may increase the number of early responders, the number overall responses and reduce non-response bias. This study implemented a randomised experiment where two design features thought to be associated with respondent burden were randomly manipulated: the length of the text and the location of the survey invitation link. The experiment was carried out in a sequential mixed-mode survey among young adults (18-35-year-old) in Iceland, where design features (text length and survey link location) of mailed letters with links to a web survey were manipulated. Results show that participants are more likely to participate in the survey when they receive shorter survey invitation texts and with survey links in the middle Additionally, short letters with links in the middle perform well compared to other letter types in terms of non-response bias and mean squared error. : Survey Research Methods, Vol 15 No 3 (2021) Text Iceland DataCite Metadata Store (German National Library of Science and Technology) |
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Increasing costs of data collection and decreasing response rates in social surveys has led to a proliferation of mixed-mode and self-administered surveys. In this context the design and content of survey invitations is increasingly important as it influences propensities to participate. By reducing the respondents’ burden of engaging with the survey invitation survey organisations can streamline the participation process. Reducing respondent burden by efficient invitation design may increase the number of early responders, the number overall responses and reduce non-response bias. This study implemented a randomised experiment where two design features thought to be associated with respondent burden were randomly manipulated: the length of the text and the location of the survey invitation link. The experiment was carried out in a sequential mixed-mode survey among young adults (18-35-year-old) in Iceland, where design features (text length and survey link location) of mailed letters with links to a web survey were manipulated. Results show that participants are more likely to participate in the survey when they receive shorter survey invitation texts and with survey links in the middle Additionally, short letters with links in the middle perform well compared to other letter types in terms of non-response bias and mean squared error. : Survey Research Methods, Vol 15 No 3 (2021) |
format |
Text |
author |
Einarsson, Hafsteinn Cernat, Alexandru Shlomo, Natalie |
spellingShingle |
Einarsson, Hafsteinn Cernat, Alexandru Shlomo, Natalie Reducing Respondent Burden with Efficient Survey Invitation Design |
author_facet |
Einarsson, Hafsteinn Cernat, Alexandru Shlomo, Natalie |
author_sort |
Einarsson, Hafsteinn |
title |
Reducing Respondent Burden with Efficient Survey Invitation Design |
title_short |
Reducing Respondent Burden with Efficient Survey Invitation Design |
title_full |
Reducing Respondent Burden with Efficient Survey Invitation Design |
title_fullStr |
Reducing Respondent Burden with Efficient Survey Invitation Design |
title_full_unstemmed |
Reducing Respondent Burden with Efficient Survey Invitation Design |
title_sort |
reducing respondent burden with efficient survey invitation design |
publisher |
Survey Research Methods |
publishDate |
2021 |
url |
https://dx.doi.org/10.18148/srm/2021.v15i3.7777 https://ojs.ub.uni-konstanz.de/srm/article/view/7777 |
genre |
Iceland |
genre_facet |
Iceland |
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Creative Commons Attribution Non Commercial 4.0 International https://creativecommons.org/licenses/by-nc/4.0/legalcode cc-by-nc-4.0 |
op_rightsnorm |
CC-BY-NC |
op_doi |
https://doi.org/10.18148/srm/2021.v15i3.7777 |
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1766040711793213440 |