Data on celebrity image influencing buyers’ behaviour
This data set examines if the public image of the endorsing celebrity to a product influences the buying actions of residents in some urban, suburban and rural locations in Lagos and Ogun States, South Western Nigeria. The survey was carried out among some residents in the urban areas of Victoria Is...
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2020
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Online Access: | https://dx.doi.org/10.17632/bx2mtwzcnx https://data.mendeley.com/datasets/bx2mtwzcnx |
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ftdatacite:10.17632/bx2mtwzcnx 2023-05-15T18:42:48+02:00 Data on celebrity image influencing buyers’ behaviour Aririguzoh, Stella A. 2020 https://dx.doi.org/10.17632/bx2mtwzcnx https://data.mendeley.com/datasets/bx2mtwzcnx unknown Mendeley https://dx.doi.org/10.17632/bx2mtwzcnx.1 Creative Commons Attribution 4.0 International info:eu-repo/semantics/openAccess https://creativecommons.org/licenses/by/4.0/legalcode cc-by-4.0 CC-BY Arts and Humanities Social Sciences Marketing FOS Economics and business Advertising Mass Communication Advertising Communication dataset Dataset 2020 ftdatacite https://doi.org/10.17632/bx2mtwzcnx https://doi.org/10.17632/bx2mtwzcnx.1 2021-11-05T12:55:41Z This data set examines if the public image of the endorsing celebrity to a product influences the buying actions of residents in some urban, suburban and rural locations in Lagos and Ogun States, South Western Nigeria. The survey was carried out among some residents in the urban areas of Victoria Island, Surulere and Ikeja; the suburban areas of Oko Oba, Olorunsogo, Abeokuta and Ogba and the rural communities of Ikotun, Iyesi, Egbeda, Atan and Ilugun. Copies of the questionnaire were administered to 1534 respondents from these areas. The data indicates that the public image of the celebrity actually has influence on whether buyers choose to buy the product he is endorsing. However, the buyers say that they would not stop buying a product already endorsed by a celebrity even if he is to run into scandals. Dataset Victoria Island DataCite Metadata Store (German National Library of Science and Technology) |
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Open Polar |
collection |
DataCite Metadata Store (German National Library of Science and Technology) |
op_collection_id |
ftdatacite |
language |
unknown |
topic |
Arts and Humanities Social Sciences Marketing FOS Economics and business Advertising Mass Communication Advertising Communication |
spellingShingle |
Arts and Humanities Social Sciences Marketing FOS Economics and business Advertising Mass Communication Advertising Communication Aririguzoh, Stella A. Data on celebrity image influencing buyers’ behaviour |
topic_facet |
Arts and Humanities Social Sciences Marketing FOS Economics and business Advertising Mass Communication Advertising Communication |
description |
This data set examines if the public image of the endorsing celebrity to a product influences the buying actions of residents in some urban, suburban and rural locations in Lagos and Ogun States, South Western Nigeria. The survey was carried out among some residents in the urban areas of Victoria Island, Surulere and Ikeja; the suburban areas of Oko Oba, Olorunsogo, Abeokuta and Ogba and the rural communities of Ikotun, Iyesi, Egbeda, Atan and Ilugun. Copies of the questionnaire were administered to 1534 respondents from these areas. The data indicates that the public image of the celebrity actually has influence on whether buyers choose to buy the product he is endorsing. However, the buyers say that they would not stop buying a product already endorsed by a celebrity even if he is to run into scandals. |
format |
Dataset |
author |
Aririguzoh, Stella A. |
author_facet |
Aririguzoh, Stella A. |
author_sort |
Aririguzoh, Stella A. |
title |
Data on celebrity image influencing buyers’ behaviour |
title_short |
Data on celebrity image influencing buyers’ behaviour |
title_full |
Data on celebrity image influencing buyers’ behaviour |
title_fullStr |
Data on celebrity image influencing buyers’ behaviour |
title_full_unstemmed |
Data on celebrity image influencing buyers’ behaviour |
title_sort |
data on celebrity image influencing buyers’ behaviour |
publisher |
Mendeley |
publishDate |
2020 |
url |
https://dx.doi.org/10.17632/bx2mtwzcnx https://data.mendeley.com/datasets/bx2mtwzcnx |
genre |
Victoria Island |
genre_facet |
Victoria Island |
op_relation |
https://dx.doi.org/10.17632/bx2mtwzcnx.1 |
op_rights |
Creative Commons Attribution 4.0 International info:eu-repo/semantics/openAccess https://creativecommons.org/licenses/by/4.0/legalcode cc-by-4.0 |
op_rightsnorm |
CC-BY |
op_doi |
https://doi.org/10.17632/bx2mtwzcnx https://doi.org/10.17632/bx2mtwzcnx.1 |
_version_ |
1766232579548119040 |