Applying communication theory to public archaeology ...
Bibliography: p. 118-133 ... : With easily accessible mass communication technologies and advanced presentation software, archaeology is increasingly relying on more complex communication processes to engage the public. With little academic recognition, however, communication studies in archaeology...
Main Author: | |
---|---|
Format: | Master Thesis |
Language: | English |
Published: |
University of Calgary
2005
|
Subjects: | |
Online Access: | https://dx.doi.org/10.11575/prism/2525 https://prism.ucalgary.ca/handle/1880/103526 |
id |
ftdatacite:10.11575/prism/2525 |
---|---|
record_format |
openpolar |
spelling |
ftdatacite:10.11575/prism/2525 2023-11-05T03:39:35+01:00 Applying communication theory to public archaeology ... Kempenaar, Edward John 2005 https://dx.doi.org/10.11575/prism/2525 https://prism.ucalgary.ca/handle/1880/103526 en eng University of Calgary University of Calgary graduate students retain copyright ownership and moral rights for their thesis. You may use this material in any way that is permitted by the Copyright Act or through licensing that has been assigned to the document. For uses that are not allowable under copyright legislation or licensing, you are required to seek permission. article master thesis CreativeWork Other 2005 ftdatacite https://doi.org/10.11575/prism/2525 2023-10-09T10:53:06Z Bibliography: p. 118-133 ... : With easily accessible mass communication technologies and advanced presentation software, archaeology is increasingly relying on more complex communication processes to engage the public. With little academic recognition, however, communication studies in archaeology have largely been limited to commentary and speculation. In this thesis, variables that affect the mass communication process of a web-based archaeological message were tested to ascertain what areas of communication theory archaeologists should be examining (Arctic archaeology was used as an example). It was found that when grade six elementary school students accessed and wrote about what they had learned from a website pertaining to archaeology, multiple factors including content, medium, communication dynamics, and technology affected choice and information retention. This thesis demonstrates that for archaeologists to effectively deliver and maintain control over the perception of their discipline, they need to understand the processes by ... Master Thesis Arctic DataCite Metadata Store (German National Library of Science and Technology) |
institution |
Open Polar |
collection |
DataCite Metadata Store (German National Library of Science and Technology) |
op_collection_id |
ftdatacite |
language |
English |
description |
Bibliography: p. 118-133 ... : With easily accessible mass communication technologies and advanced presentation software, archaeology is increasingly relying on more complex communication processes to engage the public. With little academic recognition, however, communication studies in archaeology have largely been limited to commentary and speculation. In this thesis, variables that affect the mass communication process of a web-based archaeological message were tested to ascertain what areas of communication theory archaeologists should be examining (Arctic archaeology was used as an example). It was found that when grade six elementary school students accessed and wrote about what they had learned from a website pertaining to archaeology, multiple factors including content, medium, communication dynamics, and technology affected choice and information retention. This thesis demonstrates that for archaeologists to effectively deliver and maintain control over the perception of their discipline, they need to understand the processes by ... |
format |
Master Thesis |
author |
Kempenaar, Edward John |
spellingShingle |
Kempenaar, Edward John Applying communication theory to public archaeology ... |
author_facet |
Kempenaar, Edward John |
author_sort |
Kempenaar, Edward John |
title |
Applying communication theory to public archaeology ... |
title_short |
Applying communication theory to public archaeology ... |
title_full |
Applying communication theory to public archaeology ... |
title_fullStr |
Applying communication theory to public archaeology ... |
title_full_unstemmed |
Applying communication theory to public archaeology ... |
title_sort |
applying communication theory to public archaeology ... |
publisher |
University of Calgary |
publishDate |
2005 |
url |
https://dx.doi.org/10.11575/prism/2525 https://prism.ucalgary.ca/handle/1880/103526 |
genre |
Arctic |
genre_facet |
Arctic |
op_rights |
University of Calgary graduate students retain copyright ownership and moral rights for their thesis. You may use this material in any way that is permitted by the Copyright Act or through licensing that has been assigned to the document. For uses that are not allowable under copyright legislation or licensing, you are required to seek permission. |
op_doi |
https://doi.org/10.11575/prism/2525 |
_version_ |
1781695442603474944 |