Data on celebrity image influencing buyers’ behaviour
This data set examines if the public image of the endorsing celebrity to a product influences the buying actions of residents in some urban, suburban and rural locations in Lagos and Ogun States, South Western Nigeria. The survey was carried out among some residents in the urban areas of Victoria Is...
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ftdans:oai:easy.dans.knaw.nl:easy-dataset:158021 2023-07-02T03:33:55+02:00 Data on celebrity image influencing buyers’ behaviour Aririguzoh, S (via Mendeley Data) 2020-01-18T20:37:32.761Z http://nbn-resolving.org/urn:nbn:nl:ui:13-5a-cyct https://easy.dans.knaw.nl/ui/datasets/id/easy-dataset:158021 unknown 1 bx2mtwzcnx http://nbn-resolving.org/urn:nbn:nl:ui:13-5a-cyct doi:10.17632/bx2mtwzcnx.1 https://easy.dans.knaw.nl/ui/datasets/id/easy-dataset:158021 OPEN_ACCESS: The data are archived in Easy, they are accessible elsewhere through the DOI https://dans.knaw.nl/en/about/organisation-and-policy/legal-information/DANSLicence.pdf Stella A. Aririguzoh Interdisciplinary sciences 2020 ftdans https://doi.org/10.17632/bx2mtwzcnx.1 2023-06-13T12:54:00Z This data set examines if the public image of the endorsing celebrity to a product influences the buying actions of residents in some urban, suburban and rural locations in Lagos and Ogun States, South Western Nigeria. The survey was carried out among some residents in the urban areas of Victoria Island, Surulere and Ikeja; the suburban areas of Oko Oba, Olorunsogo, Abeokuta and Ogba and the rural communities of Ikotun, Iyesi, Egbeda, Atan and Ilugun. Copies of the questionnaire were administered to 1534 respondents from these areas. The data indicates that the public image of the celebrity actually has influence on whether buyers choose to buy the product he is endorsing. However, the buyers say that they would not stop buying a product already endorsed by a celebrity even if he is to run into scandals. Other/Unknown Material Victoria Island Data Archiving and Networked Services (DANS): EASY (KNAW - Koninklijke Nederlandse Akademie van Wetenschappen) |
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Data Archiving and Networked Services (DANS): EASY (KNAW - Koninklijke Nederlandse Akademie van Wetenschappen) |
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language |
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Interdisciplinary sciences |
spellingShingle |
Interdisciplinary sciences Aririguzoh, S (via Mendeley Data) Data on celebrity image influencing buyers’ behaviour |
topic_facet |
Interdisciplinary sciences |
description |
This data set examines if the public image of the endorsing celebrity to a product influences the buying actions of residents in some urban, suburban and rural locations in Lagos and Ogun States, South Western Nigeria. The survey was carried out among some residents in the urban areas of Victoria Island, Surulere and Ikeja; the suburban areas of Oko Oba, Olorunsogo, Abeokuta and Ogba and the rural communities of Ikotun, Iyesi, Egbeda, Atan and Ilugun. Copies of the questionnaire were administered to 1534 respondents from these areas. The data indicates that the public image of the celebrity actually has influence on whether buyers choose to buy the product he is endorsing. However, the buyers say that they would not stop buying a product already endorsed by a celebrity even if he is to run into scandals. |
author |
Aririguzoh, S (via Mendeley Data) |
author_facet |
Aririguzoh, S (via Mendeley Data) |
author_sort |
Aririguzoh, S (via Mendeley Data) |
title |
Data on celebrity image influencing buyers’ behaviour |
title_short |
Data on celebrity image influencing buyers’ behaviour |
title_full |
Data on celebrity image influencing buyers’ behaviour |
title_fullStr |
Data on celebrity image influencing buyers’ behaviour |
title_full_unstemmed |
Data on celebrity image influencing buyers’ behaviour |
title_sort |
data on celebrity image influencing buyers’ behaviour |
publishDate |
2020 |
url |
http://nbn-resolving.org/urn:nbn:nl:ui:13-5a-cyct https://easy.dans.knaw.nl/ui/datasets/id/easy-dataset:158021 |
genre |
Victoria Island |
genre_facet |
Victoria Island |
op_relation |
1 bx2mtwzcnx http://nbn-resolving.org/urn:nbn:nl:ui:13-5a-cyct doi:10.17632/bx2mtwzcnx.1 https://easy.dans.knaw.nl/ui/datasets/id/easy-dataset:158021 |
op_rights |
OPEN_ACCESS: The data are archived in Easy, they are accessible elsewhere through the DOI https://dans.knaw.nl/en/about/organisation-and-policy/legal-information/DANSLicence.pdf Stella A. Aririguzoh |
op_doi |
https://doi.org/10.17632/bx2mtwzcnx.1 |
_version_ |
1770274074197491712 |