The strategic evolution of Aer Lingus from a full-service airline to a low-cost carrier and finally positioning itself into a value hybrid airline
Aer Lingus has been an unique airline as it transitioned from a full-service airline to a low-cost carrier and is currently positioned as a value hybrid airline. It has coexisted with Ryanair for decades and it encountered three imminent periods where bankruptcy prevailed from 1993 to 2009. The rese...
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Online Access: | https://doi.org/10.1177/1354816616683492 https://dspace.lib.cranfield.ac.uk/handle/1826/11250 |
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ftcranfield:oai:dspace.lib.cranfield.ac.uk:1826/11250 2023-05-15T17:33:08+02:00 The strategic evolution of Aer Lingus from a full-service airline to a low-cost carrier and finally positioning itself into a value hybrid airline O'Connell, John F. Connolly, David 2016-12-20 https://doi.org/10.1177/1354816616683492 https://dspace.lib.cranfield.ac.uk/handle/1826/11250 en eng Sage O’Connell JF, Connolly D, The strategic evolution of Aer Lingus from a full-service airline to a low-cost carrier and finally positioning itself into a value hybrid airline, Tourism Economics, Volume 23, Issue 6, 2017, pp. 1296–1320 1354-8166 http://dx.doi.org/10.1177/1354816616683492 https://dspace.lib.cranfield.ac.uk/handle/1826/11250 Attribution-NonCommercial 4.0 International http://creativecommons.org/licenses/by-nc/4.0/ CC-BY-NC Aer Lingus Dublin airport hybrid airline Ireland North Atlantic Article 2016 ftcranfield https://doi.org/10.1177/1354816616683492 2022-11-17T23:38:27Z Aer Lingus has been an unique airline as it transitioned from a full-service airline to a low-cost carrier and is currently positioned as a value hybrid airline. It has coexisted with Ryanair for decades and it encountered three imminent periods where bankruptcy prevailed from 1993 to 2009. The research aims to uncover the various strategies that were applied to structurally re-engineer the carrier in order to adapt to its evolving competitive landscape. The key pillars underpinning Aer Lingus’ turnaround as a value hybrid were as follows: strict adherence to capacity discipline; relentless cost control and value-adding, consumer-driven product differentiation; innovative partnerships including contract flying to alleviate its problematic seasonality issues inherent in Aer Lingus markets; and by re-engineering its Dublin-based hub airport. A visionary master plan for the hub was fabricated to capitalize on Ireland’s geographical positioning which targeted the traffic flows between UK/European and North American destinations through its synchronized connection network at Dublin. Article in Journal/Newspaper North Atlantic Cranfield University: Collection of E-Research - CERES Tourism Economics 23 6 1296 1320 |
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Open Polar |
collection |
Cranfield University: Collection of E-Research - CERES |
op_collection_id |
ftcranfield |
language |
English |
topic |
Aer Lingus Dublin airport hybrid airline Ireland North Atlantic |
spellingShingle |
Aer Lingus Dublin airport hybrid airline Ireland North Atlantic O'Connell, John F. Connolly, David The strategic evolution of Aer Lingus from a full-service airline to a low-cost carrier and finally positioning itself into a value hybrid airline |
topic_facet |
Aer Lingus Dublin airport hybrid airline Ireland North Atlantic |
description |
Aer Lingus has been an unique airline as it transitioned from a full-service airline to a low-cost carrier and is currently positioned as a value hybrid airline. It has coexisted with Ryanair for decades and it encountered three imminent periods where bankruptcy prevailed from 1993 to 2009. The research aims to uncover the various strategies that were applied to structurally re-engineer the carrier in order to adapt to its evolving competitive landscape. The key pillars underpinning Aer Lingus’ turnaround as a value hybrid were as follows: strict adherence to capacity discipline; relentless cost control and value-adding, consumer-driven product differentiation; innovative partnerships including contract flying to alleviate its problematic seasonality issues inherent in Aer Lingus markets; and by re-engineering its Dublin-based hub airport. A visionary master plan for the hub was fabricated to capitalize on Ireland’s geographical positioning which targeted the traffic flows between UK/European and North American destinations through its synchronized connection network at Dublin. |
format |
Article in Journal/Newspaper |
author |
O'Connell, John F. Connolly, David |
author_facet |
O'Connell, John F. Connolly, David |
author_sort |
O'Connell, John F. |
title |
The strategic evolution of Aer Lingus from a full-service airline to a low-cost carrier and finally positioning itself into a value hybrid airline |
title_short |
The strategic evolution of Aer Lingus from a full-service airline to a low-cost carrier and finally positioning itself into a value hybrid airline |
title_full |
The strategic evolution of Aer Lingus from a full-service airline to a low-cost carrier and finally positioning itself into a value hybrid airline |
title_fullStr |
The strategic evolution of Aer Lingus from a full-service airline to a low-cost carrier and finally positioning itself into a value hybrid airline |
title_full_unstemmed |
The strategic evolution of Aer Lingus from a full-service airline to a low-cost carrier and finally positioning itself into a value hybrid airline |
title_sort |
strategic evolution of aer lingus from a full-service airline to a low-cost carrier and finally positioning itself into a value hybrid airline |
publisher |
Sage |
publishDate |
2016 |
url |
https://doi.org/10.1177/1354816616683492 https://dspace.lib.cranfield.ac.uk/handle/1826/11250 |
genre |
North Atlantic |
genre_facet |
North Atlantic |
op_relation |
O’Connell JF, Connolly D, The strategic evolution of Aer Lingus from a full-service airline to a low-cost carrier and finally positioning itself into a value hybrid airline, Tourism Economics, Volume 23, Issue 6, 2017, pp. 1296–1320 1354-8166 http://dx.doi.org/10.1177/1354816616683492 https://dspace.lib.cranfield.ac.uk/handle/1826/11250 |
op_rights |
Attribution-NonCommercial 4.0 International http://creativecommons.org/licenses/by-nc/4.0/ |
op_rightsnorm |
CC-BY-NC |
op_doi |
https://doi.org/10.1177/1354816616683492 |
container_title |
Tourism Economics |
container_volume |
23 |
container_issue |
6 |
container_start_page |
1296 |
op_container_end_page |
1320 |
_version_ |
1766131537301995520 |