Media Portrayals of Hashtag Activism: A Framing Analysis of Canada’s #Idlenomore Movement
The confluence of activism and social media—legitimized by efforts such as the Arab Spring and Occupy Movements—represents a growing area of mainstream media focus. Using Canada’s #IdleNoMore movement as a case, this study uses framing theory to better understand how traditional media are representi...
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ftcogitatiopress:oai:ojs.cogitatiopress.com:article/416 2023-06-11T04:11:44+02:00 Media Portrayals of Hashtag Activism: A Framing Analysis of Canada’s #Idlenomore Movement Moscato, Derek 2016-04-26 application/pdf https://www.cogitatiopress.com/mediaandcommunication/article/view/416 https://doi.org/10.17645/mac.v4i2.416 eng eng Cogitatio https://www.cogitatiopress.com/mediaandcommunication/article/view/416/416 https://www.cogitatiopress.com/mediaandcommunication/article/view/416 doi:10.17645/mac.v4i2.416 Copyright (c) 2016 Derek Moscato http://creativecommons.org/licenses/by/4.0 Media and Communication; Vol 4, No 2 (2016): The Impact of Media on Traditional Communities; 3-12 2183-2439 media framing online activism social media info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion 2016 ftcogitatiopress https://doi.org/10.17645/mac.v4i2.416 2023-04-23T16:32:40Z The confluence of activism and social media—legitimized by efforts such as the Arab Spring and Occupy Movements—represents a growing area of mainstream media focus. Using Canada’s #IdleNoMore movement as a case, this study uses framing theory to better understand how traditional media are representing activism borne of social media such as Twitter, and how such activism can ultimately have an impact in political and public policy debates. A qualitative framing analysis is used to identify frames present in media reporting of #IdleNoMore during its first two months by two prominent Canadian publications. Emergent frames show that hashtag activism as a catalyst for a social movement was embraced as a theme by one of the publications, therefore helping to legitimize the role of social media tools such as Twitter. In other frames, both positive and negative depictions of the social movement helped to identify for mainstream audiences both historical grievances and future challenges and opportunities for Canada’s First Nations communities. Article in Journal/Newspaper First Nations Cogitatio Press (E-Journals) Media and Communication 4 2 3 12 |
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Cogitatio Press (E-Journals) |
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ftcogitatiopress |
language |
English |
topic |
media framing online activism social media |
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media framing online activism social media Moscato, Derek Media Portrayals of Hashtag Activism: A Framing Analysis of Canada’s #Idlenomore Movement |
topic_facet |
media framing online activism social media |
description |
The confluence of activism and social media—legitimized by efforts such as the Arab Spring and Occupy Movements—represents a growing area of mainstream media focus. Using Canada’s #IdleNoMore movement as a case, this study uses framing theory to better understand how traditional media are representing activism borne of social media such as Twitter, and how such activism can ultimately have an impact in political and public policy debates. A qualitative framing analysis is used to identify frames present in media reporting of #IdleNoMore during its first two months by two prominent Canadian publications. Emergent frames show that hashtag activism as a catalyst for a social movement was embraced as a theme by one of the publications, therefore helping to legitimize the role of social media tools such as Twitter. In other frames, both positive and negative depictions of the social movement helped to identify for mainstream audiences both historical grievances and future challenges and opportunities for Canada’s First Nations communities. |
format |
Article in Journal/Newspaper |
author |
Moscato, Derek |
author_facet |
Moscato, Derek |
author_sort |
Moscato, Derek |
title |
Media Portrayals of Hashtag Activism: A Framing Analysis of Canada’s #Idlenomore Movement |
title_short |
Media Portrayals of Hashtag Activism: A Framing Analysis of Canada’s #Idlenomore Movement |
title_full |
Media Portrayals of Hashtag Activism: A Framing Analysis of Canada’s #Idlenomore Movement |
title_fullStr |
Media Portrayals of Hashtag Activism: A Framing Analysis of Canada’s #Idlenomore Movement |
title_full_unstemmed |
Media Portrayals of Hashtag Activism: A Framing Analysis of Canada’s #Idlenomore Movement |
title_sort |
media portrayals of hashtag activism: a framing analysis of canada’s #idlenomore movement |
publisher |
Cogitatio |
publishDate |
2016 |
url |
https://www.cogitatiopress.com/mediaandcommunication/article/view/416 https://doi.org/10.17645/mac.v4i2.416 |
genre |
First Nations |
genre_facet |
First Nations |
op_source |
Media and Communication; Vol 4, No 2 (2016): The Impact of Media on Traditional Communities; 3-12 2183-2439 |
op_relation |
https://www.cogitatiopress.com/mediaandcommunication/article/view/416/416 https://www.cogitatiopress.com/mediaandcommunication/article/view/416 doi:10.17645/mac.v4i2.416 |
op_rights |
Copyright (c) 2016 Derek Moscato http://creativecommons.org/licenses/by/4.0 |
op_doi |
https://doi.org/10.17645/mac.v4i2.416 |
container_title |
Media and Communication |
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4 |
container_issue |
2 |
container_start_page |
3 |
op_container_end_page |
12 |
_version_ |
1768387006514069504 |