Perceived Sociability of Use and Individual Use of Social Networking Sites – A Field Study of Facebook Use in the Arctic
This paper investigates determinants of individual use of social network sites (SNSs). It introduces a new con-struct, Perceived Sociability of Use (PSOU), to explain the use of such computer mediated communication ap-plications. Based on a field study of 113 Facebook users it shows that PSOU in the...
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ftciteseerx:oai:CiteSeerX.psu:10.1.1.695.1376 2023-05-15T15:06:24+02:00 Perceived Sociability of Use and Individual Use of Social Networking Sites – A Field Study of Facebook Use in the Arctic Juhani Iivari The Pennsylvania State University CiteSeerX Archives application/pdf http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.695.1376 http://www.ronpub.com/publications/OJIS-v1i1n03_Iivari.pdf en eng http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.695.1376 http://www.ronpub.com/publications/OJIS-v1i1n03_Iivari.pdf Metadata may be used without restrictions as long as the oai identifier remains attached to it. http://www.ronpub.com/publications/OJIS-v1i1n03_Iivari.pdf text ftciteseerx 2016-01-08T18:35:48Z This paper investigates determinants of individual use of social network sites (SNSs). It introduces a new con-struct, Perceived Sociability of Use (PSOU), to explain the use of such computer mediated communication ap-plications. Based on a field study of 113 Facebook users it shows that PSOU in the sense of maintaining social contacts is a significant predictor of Perceived Benefits (PB), Perceived Enjoyment (PE), attitude toward use and intention to use. Inspired by Benbasat and Barki, this paper also attempts to answer questions “what makes the system useful”, “what makes the system enjoyable to use ” and “what makes the system sociable to use”. As a consequence it pays special focus on systems characteristics of IT applications as potential predictors of PSOU, PB and PE, introducing seven such designable qualities (user-to-user interactivity, user identifiability, system quality, information quality, usability, user-to-system interactivity, and aesthetics). The results indicate that especially satisfaction with user-to-user interactivity is a significant determinant of PSOU, and that satis-factions with six of these seven designable qualities have significant paths in the proposed nomological network. Text Arctic Unknown Arctic Satis ENVELOPE(150.291,150.291,62.313,62.313) |
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English |
description |
This paper investigates determinants of individual use of social network sites (SNSs). It introduces a new con-struct, Perceived Sociability of Use (PSOU), to explain the use of such computer mediated communication ap-plications. Based on a field study of 113 Facebook users it shows that PSOU in the sense of maintaining social contacts is a significant predictor of Perceived Benefits (PB), Perceived Enjoyment (PE), attitude toward use and intention to use. Inspired by Benbasat and Barki, this paper also attempts to answer questions “what makes the system useful”, “what makes the system enjoyable to use ” and “what makes the system sociable to use”. As a consequence it pays special focus on systems characteristics of IT applications as potential predictors of PSOU, PB and PE, introducing seven such designable qualities (user-to-user interactivity, user identifiability, system quality, information quality, usability, user-to-system interactivity, and aesthetics). The results indicate that especially satisfaction with user-to-user interactivity is a significant determinant of PSOU, and that satis-factions with six of these seven designable qualities have significant paths in the proposed nomological network. |
author2 |
The Pennsylvania State University CiteSeerX Archives |
format |
Text |
author |
Juhani Iivari |
spellingShingle |
Juhani Iivari Perceived Sociability of Use and Individual Use of Social Networking Sites – A Field Study of Facebook Use in the Arctic |
author_facet |
Juhani Iivari |
author_sort |
Juhani Iivari |
title |
Perceived Sociability of Use and Individual Use of Social Networking Sites – A Field Study of Facebook Use in the Arctic |
title_short |
Perceived Sociability of Use and Individual Use of Social Networking Sites – A Field Study of Facebook Use in the Arctic |
title_full |
Perceived Sociability of Use and Individual Use of Social Networking Sites – A Field Study of Facebook Use in the Arctic |
title_fullStr |
Perceived Sociability of Use and Individual Use of Social Networking Sites – A Field Study of Facebook Use in the Arctic |
title_full_unstemmed |
Perceived Sociability of Use and Individual Use of Social Networking Sites – A Field Study of Facebook Use in the Arctic |
title_sort |
perceived sociability of use and individual use of social networking sites – a field study of facebook use in the arctic |
url |
http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.695.1376 http://www.ronpub.com/publications/OJIS-v1i1n03_Iivari.pdf |
long_lat |
ENVELOPE(150.291,150.291,62.313,62.313) |
geographic |
Arctic Satis |
geographic_facet |
Arctic Satis |
genre |
Arctic |
genre_facet |
Arctic |
op_source |
http://www.ronpub.com/publications/OJIS-v1i1n03_Iivari.pdf |
op_relation |
http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.695.1376 http://www.ronpub.com/publications/OJIS-v1i1n03_Iivari.pdf |
op_rights |
Metadata may be used without restrictions as long as the oai identifier remains attached to it. |
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